Ink Goddess Tattoo Studio
Tattoo clients buy the artist, not the shop, so the site is a portfolio first and everything else second.
The Challenge
Nobody books a tattoo from a paragraph. They book it from the work. Haylo's portfolio spans photorealistic animals, black and gray, color realism, watercolor, floral, cover ups, Trash Polka, flags and her own Infusion style that blends realism with watercolor. A single scrolling gallery buries the exact thing a visitor came to see. Someone shopping for a cover up should not have to scroll past forty eagle portraits to find one.
Problems Identified
- A large portfolio with no way to filter by style
- A signature Infusion style with no explanation attached
- Cover up work, a distinct service, mixed into general galleries
- A private studio model that needed explaining to new clients
- No structured path from admiring the work to booking a consultation
Project Details
Industry
Tattoo Studio
Location
Private studio in Draper, Utah
Services Provided
- Website Design
- Portfolio System Build
- Booking Path Design
- Brand Presentation
Technologies
What We Built
The gallery is the site. Work is filterable by category so a visitor can go straight to animals, black and gray, color realism, watercolor, floral, Infusion, cover ups, Trash Polka or flags. Pieces carry their own titles rather than sitting anonymous in a grid. The Infusion style gets described as what it is, realism blended with watercolor, so the thing that makes Haylo different is named instead of left for the client to notice. The private studio in Draper is positioned as a feature, a quieter and more personal alternative to a walk in shop. Book a consultation sits in the first screen and repeats through the page, because a client who just found the piece they want should not have to hunt for the next step.
Deliverables
Filterable Gallery
Nine style categories so visitors reach the work they came for immediately.
Signature Style Naming
The Infusion style explained as a distinct offering rather than left unlabeled.
Private Studio Positioning
The Draper studio framed as a personal experience, not a walk in counter.
Consultation Path
Booking placed in the hero and repeated wherever the work lands.
Key Features
- Filterable portfolio gallery
- Animals and realism category
- Black and gray category
- Color realism category
- Watercolor and Infusion categories
- Floral, cover up, Trash Polka and flag categories
- Consultation booking flow
- Artist story section
- Mobile first gallery experience
The Results
Style Categories
Signature Style
Private Studio
Portfolio Led
A prospective client can find their exact style in two clicks and book from the same screen. Naming the Infusion style also gives Haylo something competitors cannot copy in a search result.
Does your work sell better than your words?
We build portfolio first sites that let the work do the closing.