Butter Nails & Waxing
A Sunset Boulevard salon that publishes every service and every price, which is rare in the category.
The Challenge
Salon websites usually stop at a phone number and a few pretty photos. That forces every price question into a phone call, and it loses the client who is comparing three salons on her lunch break. Butter offers a deep menu, four tiers of manicure and pedicure service, acrylic, hard gel, Gel X, dip powder, plus waxing, and each tier has real differences in products and time. Explaining that on a call is slow. Explaining it well on a page sells the upgrade.
Problems Identified
- Every pricing question turning into a phone call
- Four service tiers with differences a client cannot see
- Enhancement options like Gel X, hard gel and dip powder needing explanation
- Waxing appointments requiring different booking behavior than nails
- Payment and walk in policies discovered only after arriving
Project Details
Industry
Nail Salon & Waxing
Location
7777 W. Sunset Blvd, Los Angeles, California
Services Provided
- Website Design
- Menu and Pricing Presentation
- Gallery Development
- Local SEO Structure
Technologies
What We Built
We published the whole menu. Butter Classic, Butter All Organic, the All Butter Up Special and Butter Kids each list what is included and what it costs, from the paraben and sulfate free organic soak and brown sugar scrub to the paraffin treatment and hot stone massage on the top tier. Enhancements are broken out by system with what each includes, acrylic, hard gel and builder, Gel X, dip powder and bio sculpture overlay, plus the add on menu for French, polish changes and strengthener base coats. Practical details that cause friction at the door are stated up front: walk ins welcome, appointments encouraged and strongly recommended for waxing, debit or cash only. Tap to call and the Sunset Boulevard address sit in the header on every screen.
Deliverables
Full Published Menu
Every service tier and price listed so clients can decide before they call.
Tier Differentiation
What each level actually includes, written out so the upgrade sells itself.
Enhancement Breakdown
Acrylic, hard gel, Gel X, dip and bio sculpture explained as separate systems.
Policy Transparency
Walk in, appointment and payment rules stated before the client arrives.
Key Features
- Complete priced service menu
- Four manicure and pedicure tiers
- Nail enhancement system breakdown
- Add on and extras menu
- Kids service section
- Waxing service section
- Tap to call booking
- Address and hours in the header
- Nail art gallery
The Results
Service Tiers
Enhancement Systems
Prices Published
Sunset Blvd Location
Clients arrive knowing what they want and what it costs, which shortens the front desk conversation and makes the premium tiers easier to sell. The transparency itself is a differentiator on a street full of salons that hide their pricing.
Answering the same pricing question all day?
We publish the menu so the phone rings for bookings instead.