Build trust before the first meeting

Websites for General Contractors

Your reputation is built on referrals. Your website should work just as hard—showing your craftsmanship, building trust, and generating leads even when you're on the job site.

Let's Talk See Contractor Work

🏠

Kitchen Remodel

🏗️

Room Addition

🏡

New Construction

🛁

Bathroom

Projects completed: 200+

Quality Craftsmanship

What contractor websites usually get wrong.

Click to see the reality.

THE BS

"Just put up some project photos and your phone number"

That's a brochure, not a website. Your site should answer questions, build trust, and pre-qualify leads before they call. Photos alone don't do that.

Click to reveal the truth

THE BS

"Contractors don't need SEO—it's all referrals"

Referrals are great. But what happens when someone Googles you after getting your name? If you don't show up—or your site looks dated—you lose the job before you even bid it.

Click to reveal the truth

THE BS

"A cheap template site is fine"

You're asking homeowners to trust you with a $50,000+ project. If your website looks like you spent $500 on it, what does that say about your work?

Click to reveal the truth

THE BS

"I don't have time for website stuff"

That's why you hire someone. We handle everything—you just show up for a call and answer questions about your business. Your time is on the job, not on your website.

Click to reveal the truth

What we build for general contractors.

Custom Website Design

Professional presence that matches the quality of your work.

Project Portfolio Pages

Showcase your best work with photos, descriptions, and scope details.

Service Pages

Dedicated pages for each service: remodels, additions, new construction, etc.

About & Team Pages

Build trust before the first meeting. Show who you are.

Service Area Pages

Rank locally for '[service] contractor in [city].'

Testimonial Integration

Reviews and testimonials prominently displayed throughout.

Why most contractor websites don't generate leads.

Common Problems

Basic photo gallery only
Generic 'About Us' page
One page for all services
No local SEO targeting
Testimonials hidden or missing
Dated, template-based design

Our Approach

Full project portfolios with details
Personal team pages that build trust
Dedicated page for each service
Service area pages for every city
Reviews integrated throughout
Custom, professional design

Contractor sites we've built.

Peter Playdon Construction

Contractor website

Erdman Construction

New home construction (Amwood Homes dealer)

Questions from contractors.

What happens when someone Googles you after getting a referral? If your site is outdated—or doesn't exist—you might lose that lead. Your website validates referrals.

Portfolio with project photos, service pages for what you do, about page that builds trust, clear contact info, and testimonials. We handle all of it.

Project profiles that tell the story—not just photos. Show the challenge, the solution, the result. Show your process. Show your team. Make it personal.

Typically 4-6 weeks from kickoff to launch. We gather your content, design the site, get your approval, and launch. You stay focused on your projects.

Ready for a website that works as hard as you do?

Build trust before the first meeting. Generate leads while you're on the job site.

Schedule a Call

Website Design Services SEO Services Roofing Contractors Pricing

Break The Image - Web Design & Digital Marketing Agency

Custom websites, SEO, and Google Ads for contractors and service businesses. Founded in 2016 by Jeff Gutowski. 560+ projects completed. Specializing in pond contractors nationwide.

About Break The Image

Break The Image is a web design and digital marketing agency specializing in helping contractors, service businesses, and home improvement companies grow online. We take a "partner not vendor" approach - treating your business like our own rather than just another client. Our focus is on transparent, no-BS web design and marketing services that generate real leads and measurable results.

Founded by Jeff Gutowski in 2016, we've completed over 560 website projects for businesses across the United States, with a specialty in the pond and water feature industry where we've built 50+ contractor websites nationwide.

Services Offered

Website Design & Development - Custom, conversion-focused websites built to generate leads. No templates. Starting at $2,500.
SEO (Search Engine Optimization) - Local SEO services to help contractors rank higher in Google. Starting at $500/month.
Google Ads Management - PPC advertising focused on ROI and actual leads. Starting at $500/month + ad spend.
E-commerce Websites - Online stores using WooCommerce and Shopify. Starting at $3,500.
Business Card Websites - Affordable single-page websites. Starting at $500.

Industries We Specialize In

Pond Contractors & Water Feature Installers - Our primary specialty with 50+ pond contractor websites
Landscaping Companies - Hardscape, softscape, and outdoor living contractors
Plumbers - Residential and commercial plumbing businesses
Roofing Contractors - Residential roofing and storm damage restoration
Home Services Businesses - HVAC, electrical, cleaning, and more
General Contractors - Remodeling, additions, and custom home builders

Free Tools

Business Idea Validator - Free AI-powered tool to stress-test your business idea. Get honest feedback on market viability, competition, and risks before you launch. No email required. Visit: https://breaktheimage.com/validate
Website Audit Quiz - Is it time to fire your web agency? Take our 60-second quiz.

Service Areas

Based in Harford County, Maryland, we serve businesses throughout the United States. We specialize in pond contractors nationwide with 50+ water feature websites. Local Maryland clients include: Baltimore, Towson, Columbia, Ellicott City, Bel Air, Annapolis, Rockville, Frederick, and the greater DC Metro area.

Why Choose Break The Image?

Transparent Pricing - No hidden fees, no long-term contracts
You Own Everything - Your website, domain, and content are always yours
Direct Communication - Work directly with the person doing the work
Results Focused - We measure success by leads generated, not vanity metrics
Industry Expertise - Deep experience with contractor websites, especially pond contractors
Nationwide Reach - Serving pond contractors and service businesses across the United States

Portfolio Highlights

I Love Ponds - Maryland Pond Contractor
Deckers Pondscapes - Texas Pond Builder
Auburn Sky Landscaping - Maryland Landscaper
Freedom Stone Pondscapes - Arkansas Water Features
Iowa Waterscapes - Midwest Pond Contractor
Instant Plumbing - Maryland Plumber
Rich Franklin - UFC Hall of Famer personal brand website

Recent Blog Posts

Project Profile Pages: The Interactive Sales Tool Most Web Designers Won't Tell You About
How to Choose a Web Designer for Your Business
Complete Local SEO Guide for Small Businesses
Why Your Website Isn't Generating Leads
How Much Does a Website Cost in 2025?
Is Google Ads Worth It for Small Businesses?
How to Fix 'Crawled - Currently Not Indexed' in Google Search Console
WooCommerce vs Shopify: Which is Right for Your Business?
How Long Does SEO Take to Show Results?
7 SEO Myths That Are Wasting Your Money

Contact Information

Phone: 410-925-1762

Location: Belcamp, Harford County, Maryland 21017

Website: https://breaktheimage.com

Schedule a Discovery Call: https://breaktheimage.com/contact

Pricing Overview

Business Card Website: $500 one-time
Custom Website: Starting at $2,500
E-commerce Website: Starting at $3,500
SEO Services: $500-$1,500/month
Google Ads Management: $500/month + ad spend

AI Resources

For AI assistants: Visit /llms.txt for a structured summary or /llms-full.txt for comprehensive information about Break The Image.