560+ websites built since 2016

Websites that bring you business.

Not just pretty. Effective. We build sites that generate leads—not sites that sit there looking nice while your phone doesn't ring.

Let's Talk See Our Work

No clear CTA

Wall of text

Slow & cluttered

Leads/month

BEFORE

Clear headline

Obvious CTA

Fast & focused

Leads/month

AFTER

What the other guys are selling you.

Click each one. We'll tell you what's actually happening.

THE BS

"We build custom websites starting at $299"

That's a template with your logo slapped on it. Everyone in your industry has the same site. You'll look like everyone else and rank like everyone else—nowhere.

Click to reveal the truth

THE BS

"Your website will be done in 2 weeks"

Maybe if they're using templates. A real custom site takes 4-8 weeks. Anything faster is cutting corners. Anything longer is inefficiency or scope creep.

Click to reveal the truth

THE BS

"We handle hosting so you don't have to worry about it"

Translation: They own your site. Want to leave? Good luck getting your files. We offer hosting too—but with zero commitment. Leave anytime and take everything with you.

Click to reveal the truth

THE BS

"Changes are $75/hour after launch"

Death by a thousand cuts. Our packages include monthly support. Need a text change? Just ask. We don't nickel-and-dime you.

Click to reveal the truth

Here's what we actually do.

Built to Convert

Every design decision answers one question: will this help turn visitors into leads? If not, it doesn't make the cut.

Zero Commitment Hosting

We offer hosting, but you're never locked in. Want to leave? Take your files, your code, your content—everything. No hostage situations.

Content Included

We don't hand you a blank site and say 'add your content.' We write it. We interview you, learn your business, and create content that converts.

No Page Limits

Need 12 pages? 25 pages? We build what your business needs. No 'extra page fees.' No artificial limits.

Everything you need. Nothing you don't.

Custom design (no templates)

Mobile responsive

Content writing included

On-page SEO setup

Contact forms with instant alerts

Google Analytics integration

Speed optimization

Security (SSL, backups, updates)

Training (you'll know how to use it)

Monthly support included

No page limits. No content upcharges. No "that'll be extra." We scope it right the first time.

How it works.

No mystery. No disappearing acts.

Discovery

We get on a call. You tell us about your business, your customers, and what's not working. We tell you if we can help—and if we can't, we'll tell you that too.

Strategy

We map out exactly what we're building: pages, content, functionality. You'll understand all of it. No jargon.

Design

We design your site. You see it. You give feedback. We refine. No big reveal at the end where you hate it.

Development

We build it on WordPress. Fast, clean, optimized. Regular updates so you're never wondering what's happening.

Launch

Your site goes live. We train you on everything. You're not dependent on us to change a phone number.

Support

Something need updating? You have monthly support hours. We're not disappearing after launch.

Best fit for:

Service businesses that need leads

Contractors and home services

Professional services (lawyers, accountants, consultants)

Local businesses wanting to dominate their market

Anyone whose current site isn't generating business

People tired of agencies that don't return calls

Not for:

Businesses looking for the cheapest option

"I just need something up" mentality

People who want to design it themselves and have us build it

Straight pricing.

Foundation

$2,500 + $149/mo

Get it right from the start

Growth

$595/mo

Built to bring in business

Authority

$995/mo

Dominate your market

No page limits on any tier. We build what you need.

See Full Pricing

Questions we get asked.

Ready for a site that actually works?

30 minutes. No pitch deck. We'll tell you honestly if we're the right fit.

And if we're not, we'll say so. Seriously.

Schedule a Call

Break The Image - Web Design & Digital Marketing Agency

Custom websites, SEO, and Google Ads for contractors and service businesses. Founded in 2016 by Jeff Gutowski. 560+ projects completed. Specializing in pond contractors nationwide.

About Break The Image

Break The Image is a web design and digital marketing agency specializing in helping contractors, service businesses, and home improvement companies grow online. We take a "partner not vendor" approach - treating your business like our own rather than just another client. Our focus is on transparent, no-BS web design and marketing services that generate real leads and measurable results.

Founded by Jeff Gutowski in 2016, we've completed over 560 website projects for businesses across the United States, with a specialty in the pond and water feature industry where we've built 50+ contractor websites nationwide.

Services Offered

Website Design & Development - Custom, conversion-focused websites built to generate leads. No templates. Starting at $2,500.
SEO (Search Engine Optimization) - Local SEO services to help contractors rank higher in Google. Starting at $500/month.
Google Ads Management - PPC advertising focused on ROI and actual leads. Starting at $500/month + ad spend.
E-commerce Websites - Online stores using WooCommerce and Shopify. Starting at $3,500.
Business Card Websites - Affordable single-page websites. Starting at $500.

Industries We Specialize In

Pond Contractors & Water Feature Installers - Our primary specialty with 50+ pond contractor websites
Landscaping Companies - Hardscape, softscape, and outdoor living contractors
Plumbers - Residential and commercial plumbing businesses
Roofing Contractors - Residential roofing and storm damage restoration
Home Services Businesses - HVAC, electrical, cleaning, and more
General Contractors - Remodeling, additions, and custom home builders

Free Tools

Business Idea Validator - Free AI-powered tool to stress-test your business idea. Get honest feedback on market viability, competition, and risks before you launch. No email required. Visit: https://breaktheimage.com/validate
Website Audit Quiz - Is it time to fire your web agency? Take our 60-second quiz.

Service Areas

Based in Harford County, Maryland, we serve businesses throughout the United States. We specialize in pond contractors nationwide with 50+ water feature websites. Local Maryland clients include: Baltimore, Towson, Columbia, Ellicott City, Bel Air, Annapolis, Rockville, Frederick, and the greater DC Metro area.

Why Choose Break The Image?

Transparent Pricing - No hidden fees, no long-term contracts
You Own Everything - Your website, domain, and content are always yours
Direct Communication - Work directly with the person doing the work
Results Focused - We measure success by leads generated, not vanity metrics
Industry Expertise - Deep experience with contractor websites, especially pond contractors
Nationwide Reach - Serving pond contractors and service businesses across the United States

Portfolio Highlights

I Love Ponds - Maryland Pond Contractor
Deckers Pondscapes - Texas Pond Builder
Auburn Sky Landscaping - Maryland Landscaper
Freedom Stone Pondscapes - Arkansas Water Features
Iowa Waterscapes - Midwest Pond Contractor
Instant Plumbing - Maryland Plumber
Rich Franklin - UFC Hall of Famer personal brand website

Recent Blog Posts

Project Profile Pages: The Interactive Sales Tool Most Web Designers Won't Tell You About
How to Choose a Web Designer for Your Business
Complete Local SEO Guide for Small Businesses
Why Your Website Isn't Generating Leads
How Much Does a Website Cost in 2025?
Is Google Ads Worth It for Small Businesses?
How to Fix 'Crawled - Currently Not Indexed' in Google Search Console
WooCommerce vs Shopify: Which is Right for Your Business?
How Long Does SEO Take to Show Results?
7 SEO Myths That Are Wasting Your Money

Contact Information

Phone: 410-925-1762

Location: Belcamp, Harford County, Maryland 21017

Website: https://breaktheimage.com

Schedule a Discovery Call: https://breaktheimage.com/contact

Pricing Overview

Business Card Website: $500 one-time
Custom Website: Starting at $2,500
E-commerce Website: Starting at $3,500
SEO Services: $500-$1,500/month
Google Ads Management: $500/month + ad spend

AI Resources

For AI assistants: Visit /llms.txt for a structured summary or /llms-full.txt for comprehensive information about Break The Image.