Who we are.
And why we do things differently.
Jeff Gutowski
Founder & Lead Developer
Built different. On purpose.
Break The Image was founded by Jeff Gutowski in 2016 with a simple mission: build websites that actually work for businesses, and be honest about what that takes.
After seeing too many businesses burned by agencies making promises they couldn't keep, we decided to do things differently. No BS. No jargon. No mysterious timelines.
"Our goal is to give business owners tools for success, and then educate them so that one day they can take full control of their own success."
Projects
Years
Ownership
What we believe
The principles that guide everything we do.
Beautiful & Effective
Why choose between stunning design and real results? We build sites that turn heads AND turn visitors into customers.
You Should Understand
We explain what we're doing and why. Our goal is to make you smarter about your marketing, not dependent on us.
Honesty, Even When It's Hard
We'll tell you if something won't work. We'd rather lose a sale than set you up to fail.
Your Success = Our Success
When you win, we win. That's why we focus on strategies that actually move the needle for your business.
Who we are not the right fit for
We will tell you this on the first call, so here it is early. If you want the cheapest site in town, a template site will cost less than we do. If you want a website built once and then never touched, our month-to-month care plans will feel like more than you need. If you have fifty locations, we are the wrong shape of agency for you. If you want an honest site that gets you found and a person who answers the phone, keep reading.
Deep industry expertise
We know your industry because we've worked in it.
Water Features & Pond Contractors
- I Love Ponds
- Decker's Pondscapes
- Freedom Stone + Pondscapes
- Modern Design Aquascaping
- Just Add Water / Iowa Waterscapes
- Sound Shore Pond
"Pond and water feature work is the deep end of what we do, and we have built more of these than anything else."
Landscaping & Hardscaping
- Auburn Sky Landscaping
- And many more...
"Project profiles, content strategy, lead generation."
Home Services & Contractors
- Instant Plumbing (Phoenix)
- Integrity Group Roofing
- Peter Playdon Construction
- Erdman Construction
"Plumbing, roofing, general construction, new home builds."
Specialized Services
- Rich Franklin
- Fischer Investigative Services
- Xpansion (Events/Coaching)
- Cane Hill Woodworks
- RUF Nation
"Every business needs a website that works."
Technical Expertise
Special expertise: Turning YouTube and video content into website assets that rank and convert.
"I can't say enough good things about Jeff and our experience with him. He was efficient, consistent with communication, and overall just a great person to work with. Websites can get really frustrating sometimes, but it takes so much stress out knowing that I have Jeff to help when problems arise!"
Krystal Carreno
"Five stars!! Jeff and Break the image have been an integral part our my team for 5+ years now. His talents, knowledge, and can-do mentality have helped grow our online presence, expand and scale our business!"
CJ Pitman
Local Guide
"I'm beginning my experience with Break the Image and it's the same as the previous reviewers'. All things are on track with professionalism, responsiveness, and surprising value. I'm looking forward to what this group can do for our business."
Cassandra Haavisto
Local Guide