Who we are.
And why we do things differently.
Jeff Gutowski
Founder & Lead Developer
Built different. On purpose.
Break The Image was founded by Jeff Gutowski in 2016 with a simple mission: build websites that actually work for businesses, and be honest about what that takes.
After seeing too many businesses burned by agencies making promises they couldn't keep, we decided to do things differently. No BS. No jargon. No mysterious timelines.
"Our goal is to give business owners tools for success, and then educate them so that one day they can take full control of their own success."
Projects
Years
Ownership
What we believe
The principles that guide everything we do.
Beautiful & Effective
Why choose between stunning design and real results? We build sites that turn heads AND turn visitors into customers.
You Should Understand
We explain what we're doing and why. Our goal is to make you smarter about your marketing, not dependent on us.
Honesty, Even When It's Hard
We'll tell you if something won't work. We'd rather lose a sale than set you up to fail.
Your Success = Our Success
When you win, we win. That's why we focus on strategies that actually move the needle for your business.
Deep industry expertise
We know your industry because we've worked in it.
Water Features & Pond Contractors
- I Love Ponds
- Decker's Pondscapes
- Freedom Stone + Pondscapes
- Modern Design Aquascaping
- Just Add Water / Iowa Waterscapes
- Sound Shore Pond
"We've built more pond contractor websites than most agencies have built websites. Period."
Landscaping & Hardscaping
- Auburn Sky Landscaping
- And many more...
"Project profiles, content strategy, lead generation."
Home Services & Contractors
- Instant Plumbing (Phoenix)
- Integrity Group Roofing
- Peter Playdon Construction
- Erdman Construction
"Plumbing, roofing, general construction, new home builds."
Specialized Services
- Rich Franklin
- Fischer Investigative Services
- Xpansion (Events/Coaching)
- Cane Hill Woodworks
- RUF Nation
"Every business needs a website that works."
Technical Expertise
Special expertise: Turning YouTube and video content into website assets that rank and convert.
What clients say about us.
"Break the Image isn't just a solid web development firm, they also treat us like partners. They know that our success is also their success and they show that in their work and efforts. Always quick to respond to questions. The best part is that they are constantly sharing suggestions with us that will improve our web presence."
Roderick Family
"I highly recommend Jeff for web hosting, web design and development. I have been working with him for 5+ years. Anytime I have an issue or question and message him about it; he is prompt to respond and figures it out and fixes the issue immediately!"
JAWS 2009
"I've been using Jeff and Break The Image for quite some time. He is on top of everything and knows exactly what you're thinking and delivers the content that makes you look good. It really is about the image and they knows best."
Anthony Sherman