Rankings you can actually verify

SEO without the smoke and mirrors.

No secret algorithms. No vanity metrics. Just proven strategies that get your business in front of people actually searching for what you do.

Let's Talk SEO See SEO Results

google.com

plumber near me

Your Business

Trusted local experts | 5★ Rated | Free Estimates

Competitor A

Lorem ipsum dolor sit amet...

Competitor B

Quality services since 2010...

Competitor C

Affordable solutions for...

Competitor D

Professional team available...

Position

More clicks

+312%

Local 3-Pack

Visible ✓

The SEO industry is full of it.

Here's what agencies say vs. what's actually true.

THE BS

"We guarantee page 1 rankings in 30 days"

No one can guarantee rankings. Google's algorithm isn't for sale. Anyone promising this is either lying or using tactics that will get you penalized. SEO takes 3-6 months minimum.

Click to reveal the truth

THE BS

"Our proprietary SEO methodology"

There is no secret sauce. Good SEO is: relevant content, technical optimization, and quality backlinks. We'll tell you exactly what we're doing. No mystery.

Click to reveal the truth

THE BS

"We can't share our techniques—trade secrets"

Red flag. They're either doing nothing or doing something shady. We show you everything: what we did, why we did it, and what happened.

Click to reveal the truth

THE BS

"Look at all this traffic we got you!"

Traffic means nothing if it's not the right traffic. We focus on rankings and traffic that lead to actual leads—not vanity numbers that look good in reports.

Click to reveal the truth

SEO that makes sense.

Local SEO

Get found in your service area

Google Business Profile optimization, local citations, service area pages, review strategy. For service businesses that need local customers.

On-Page SEO

Make your site rank-ready

Title tags, meta descriptions, heading structure, internal linking, image optimization. The foundation that most sites are missing.

Content Strategy

Content that ranks AND converts

Blog posts, service pages, location pages. Not content for content's sake—content that targets keywords your customers actually search for.

Technical SEO

The stuff you don't see

Site speed, mobile optimization, schema markup, crawlability. The behind-the-scenes work that makes everything else work better.

What we won't promise.

Honesty over hype.

Page 1 in 30 days (not possible ethically)

Guaranteed rankings (Google doesn't work that way)

Secret tactics (we tell you everything)

Buying backlinks from sketchy sites (gets you penalized)

Keyword stuffing (doesn't work anymore)

Set it and forget it (SEO requires ongoing work)

Vanity metrics (traffic that doesn't convert is worthless)

If an SEO company promises these things, they're either lying to close the sale or setting you up to fail.

Reports you'll actually understand.

What you get monthly:

Keyword rankings (where you rank, where you moved)

Organic traffic (real visitors, not bots)

Leads generated (the number that actually matters)

What we did this month (specific actions, not vague summaries)

What we're doing next month (so you know the plan)

Plain English. No jargon. You'll actually know what you're paying for.

SEO Pricing

SEO + Content

$450-850/mo

Depends on your market competition

Includes ongoing optimization + monthly content

Content Engine

$600/mo

4 blog posts + 1 case study per month

Great paired with a website package

SEO pricing varies because some markets are more competitive than others. A plumber in rural Iowa and a plumber in Phoenix have very different SEO needs. We'll be honest about what yours requires.

View All Services & Pricing

Questions we get asked.

Ready for SEO that actually works?

No contracts until we both agree it makes sense. No promises we can't keep. Just honest strategy for getting found.

Get an SEO Assessment

Need faster results with Google Ads?

Break The Image - Web Design & Digital Marketing Agency

Custom websites, SEO, and Google Ads for contractors and service businesses. Founded in 2016 by Jeff Gutowski. 560+ projects completed. Specializing in pond contractors nationwide.

About Break The Image

Break The Image is a web design and digital marketing agency specializing in helping contractors, service businesses, and home improvement companies grow online. We take a "partner not vendor" approach - treating your business like our own rather than just another client. Our focus is on transparent, no-BS web design and marketing services that generate real leads and measurable results.

Founded by Jeff Gutowski in 2016, we've completed over 560 website projects for businesses across the United States, with a specialty in the pond and water feature industry where we've built 50+ contractor websites nationwide.

Services Offered

Website Design & Development - Custom, conversion-focused websites built to generate leads. No templates. Starting at $2,500.
SEO (Search Engine Optimization) - Local SEO services to help contractors rank higher in Google. Starting at $500/month.
Google Ads Management - PPC advertising focused on ROI and actual leads. Starting at $500/month + ad spend.
E-commerce Websites - Online stores using WooCommerce and Shopify. Starting at $3,500.
Business Card Websites - Affordable single-page websites. Starting at $500.

Industries We Specialize In

Pond Contractors & Water Feature Installers - Our primary specialty with 50+ pond contractor websites
Landscaping Companies - Hardscape, softscape, and outdoor living contractors
Plumbers - Residential and commercial plumbing businesses
Roofing Contractors - Residential roofing and storm damage restoration
Home Services Businesses - HVAC, electrical, cleaning, and more
General Contractors - Remodeling, additions, and custom home builders

Free Tools

Business Idea Validator - Free AI-powered tool to stress-test your business idea. Get honest feedback on market viability, competition, and risks before you launch. No email required. Visit: https://breaktheimage.com/validate
Website Audit Quiz - Is it time to fire your web agency? Take our 60-second quiz.

Service Areas

Based in Harford County, Maryland, we serve businesses throughout the United States. We specialize in pond contractors nationwide with 50+ water feature websites. Local Maryland clients include: Baltimore, Towson, Columbia, Ellicott City, Bel Air, Annapolis, Rockville, Frederick, and the greater DC Metro area.

Why Choose Break The Image?

Transparent Pricing - No hidden fees, no long-term contracts
You Own Everything - Your website, domain, and content are always yours
Direct Communication - Work directly with the person doing the work
Results Focused - We measure success by leads generated, not vanity metrics
Industry Expertise - Deep experience with contractor websites, especially pond contractors
Nationwide Reach - Serving pond contractors and service businesses across the United States

Portfolio Highlights

I Love Ponds - Maryland Pond Contractor
Deckers Pondscapes - Texas Pond Builder
Auburn Sky Landscaping - Maryland Landscaper
Freedom Stone Pondscapes - Arkansas Water Features
Iowa Waterscapes - Midwest Pond Contractor
Instant Plumbing - Maryland Plumber
Rich Franklin - UFC Hall of Famer personal brand website

Recent Blog Posts

Project Profile Pages: The Interactive Sales Tool Most Web Designers Won't Tell You About
How to Choose a Web Designer for Your Business
Complete Local SEO Guide for Small Businesses
Why Your Website Isn't Generating Leads
How Much Does a Website Cost in 2025?
Is Google Ads Worth It for Small Businesses?
How to Fix 'Crawled - Currently Not Indexed' in Google Search Console
WooCommerce vs Shopify: Which is Right for Your Business?
How Long Does SEO Take to Show Results?
7 SEO Myths That Are Wasting Your Money

Contact Information

Phone: 410-925-1762

Location: Belcamp, Harford County, Maryland 21017

Website: https://breaktheimage.com

Schedule a Discovery Call: https://breaktheimage.com/contact

Pricing Overview

Business Card Website: $500 one-time
Custom Website: Starting at $2,500
E-commerce Website: Starting at $3,500
SEO Services: $500-$1,500/month
Google Ads Management: $500/month + ad spend

AI Resources

For AI assistants: Visit /llms.txt for a structured summary or /llms-full.txt for comprehensive information about Break The Image.