The Quick Answer
Our recommendation: WordPress for most businesses.
The Full Breakdown
Learning curve, but powerful once learned
Very easy, intuitive drag-and-drop
Easiest initially, frustrating when you hit limits
Unlimited—thousands of themes, plugins, custom code
Limited to template options
Limited by drag-and-drop constraints
Best in class—full control over everything
Decent basics, limited advanced options
Historically poor, improving but still limited
You own EVERYTHING—code, content, hosting. Leave anytime.
You own content, but renting the platform. Can export.
Your site lives on Wix. Leaving means rebuilding.
Hosting $10-50/mo + themes/plugins. More upfront, lower long-term.
$16-49/mo. Predictable, but limited before upsells.
$16-45/mo. Looks cheap, premium features cost extra.
Scales infinitely—from blogs to enterprise
Good for small-medium, struggles with complexity
Best for very small sites, struggles to scale
WooCommerce: full-featured, no platform transaction fees
Built-in, decent for simple stores, transaction fees
Built-in, limited features, transaction fees
BS Alert
The platform is just a tool. A WordPress site can be terrible. A Squarespace site can be beautiful. What matters is the strategy, the content, and the execution. Don't let anyone tell you one platform is "the best" without knowing your specific needs.
Who Should Use What
WordPress is for you if...
- You want full control over your site
- SEO and rankings matter to you
- You plan to grow and add features
- You want to own everything
Squarespace is for you if...
- Design is your priority
- You have a simple site (under 20 pages)
- You don't need advanced SEO
- You want to manage it yourself
Wix is for you if...
- You want the absolute easiest option
- Your site is very simple (under 10 pages)
- You don't care about SEO rankings
- You understand you're sacrificing flexibility
What We Recommend (And Use)
We build on WordPress because it gives our clients the most control, the best SEO capabilities, and true ownership. When you work with us, you own your site—the code, the design, the content, the hosting account. If you ever want to leave, you take everything with you.
That said, we're not religious about it. If Squarespace genuinely makes sense for your situation, we'll tell you. We'd rather point you in the right direction than sell you something you don't need.