Instant Plumbing
Google Ads overhaul with dedicated landing pages that convert.
The Challenge
Instant Plumbing had a comprehensive website with 60+ services listed—but it was working against them. Their Google Ads were sending traffic to the homepage, where visitors faced a mega-menu with dozens of options. The result? People clicked around, got confused, and left.
Problems Identified
- Google Ads traffic going to homepage (not service-specific pages)
- Mega-menu with too many options causing decision paralysis
- No dedicated landing pages for ad campaigns
- No clear conversion path for each service
- Traffic was clicking 'all over the place' without converting
"Our ad campaign with Google has been horrible. People are clicking all over the place—that tells me they're not finding what they need."
Client
Instant Plumbing
Project Details
Industry
Plumbing / Home Services
Location
Phoenix, AZ
Services Provided
- Google Ads Strategy
- Landing Page Design
- Conversion Tracking Setup
- Campaign Management
Timeline
3 weeks
Technologies
What We Built
We created a complete Google Ads strategy with 6 dedicated landing pages—one for each major service category. Each landing page was designed to match the ad, remove distractions, and focus on one thing: getting a lead.
Deliverables
Water Heater Services
Repair, replacement, tankless, hybrid
Drain & Sewer Services
Cleaning, hydro jetting, camera inspection
Water Softener Services
Softeners, conditioners, RO systems
Slab Leak & Repiping
Detection, repair, full repipe
Toilet & Fixture Services
Repair, installation, faucets
Renovation Plumbing
Bathroom/kitchen remodel plumbing
Key Features
- No navigation menu (removes distractions)
- Headline matching the ad
- Service-specific content
- Trust signals (600+ projects, 480+ water heater installs)
- Clear CTAs (call, form, booking)
- Mobile-optimized
- Fast loading
How We Did It
Audit
Analyzed current ad performance, identified top service categories by search volume, mapped user journey from ad click to conversion.
Strategy
Developed campaign structure for each service, created keyword groups and negative keyword lists, designed landing page wireframes.
Build
Built 6 dedicated landing pages, set up conversion tracking, created ad copy for each campaign.
Launch
Launched campaigns, monitored performance, ongoing optimization.
The Results
Landing Pages Built
Renovation Projects
Water Heater Installs
Weeks to Launch
"The landing pages give visitors exactly what they searched for—no hunting through menus."
Want landing pages that actually convert?
We build Google Ads campaigns with dedicated landing pages—not homepage traffic that dies.