PlumbingPhoenix, AZ

Instant Plumbing

6 Conversion-Focused Landing Pages

Google Ads overhaul with dedicated landing pages that convert.

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instant.plumbing

New Lead: Water Heater

6 Landing Pages

Built for Google Ads

The Challenge

Instant Plumbing had a comprehensive website with 60+ services listed—but it was working against them. Their Google Ads were sending traffic to the homepage, where visitors faced a mega-menu with dozens of options. The result? People clicked around, got confused, and left.

Problems Identified

Google Ads traffic going to homepage (not service-specific pages)
Mega-menu with too many options causing decision paralysis
No dedicated landing pages for ad campaigns
No clear conversion path for each service
Traffic was clicking 'all over the place' without converting

"Our ad campaign with Google has been horrible. People are clicking all over the place—that tells me they're not finding what they need."

Client

Instant Plumbing

Project Details

Industry

Plumbing / Home Services

Location

Phoenix, AZ

Services Provided

Google Ads Strategy
Landing Page Design
Conversion Tracking Setup
Campaign Management

Timeline

3 weeks

Technologies

WordPressGoogle Ads

Visit instant.plumbing

What We Built

We created a complete Google Ads strategy with 6 dedicated landing pages—one for each major service category. Each landing page was designed to match the ad, remove distractions, and focus on one thing: getting a lead.

Deliverables

Water Heater Services

Repair, replacement, tankless, hybrid

Drain & Sewer Services

Cleaning, hydro jetting, camera inspection

Water Softener Services

Softeners, conditioners, RO systems

Slab Leak & Repiping

Detection, repair, full repipe

Toilet & Fixture Services

Repair, installation, faucets

Renovation Plumbing

Bathroom/kitchen remodel plumbing

Key Features

No navigation menu (removes distractions)
Headline matching the ad
Service-specific content
Trust signals (600+ projects, 480+ water heater installs)
Clear CTAs (call, form, booking)
Mobile-optimized
Fast loading

How We Did It

Audit

Analyzed current ad performance, identified top service categories by search volume, mapped user journey from ad click to conversion.

Strategy

Developed campaign structure for each service, created keyword groups and negative keyword lists, designed landing page wireframes.

Build

Built 6 dedicated landing pages, set up conversion tracking, created ad copy for each campaign.

Launch

Launched campaigns, monitored performance, ongoing optimization.

The Results

Landing Pages Built

Renovation Projects

Water Heater Installs

Weeks to Launch

"The landing pages give visitors exactly what they searched for—no hunting through menus."

Want landing pages that actually convert?

We build Google Ads campaigns with dedicated landing pages—not homepage traffic that dies.

Let's Talk Google Ads See Google Ads Services

Plumber Websites Google Ads Services All Case Studies

Break The Image - Web Design & Digital Marketing Agency

Custom websites, SEO, and Google Ads for contractors and service businesses. Founded in 2016 by Jeff Gutowski. 560+ projects completed. Specializing in pond contractors nationwide.

About Break The Image

Break The Image is a web design and digital marketing agency specializing in helping contractors, service businesses, and home improvement companies grow online. We take a "partner not vendor" approach - treating your business like our own rather than just another client. Our focus is on transparent, no-BS web design and marketing services that generate real leads and measurable results.

Founded by Jeff Gutowski in 2016, we've completed over 560 website projects for businesses across the United States, with a specialty in the pond and water feature industry where we've built 50+ contractor websites nationwide.

Services Offered

Website Design & Development - Custom, conversion-focused websites built to generate leads. No templates. Starting at $2,500.
SEO (Search Engine Optimization) - Local SEO services to help contractors rank higher in Google. Starting at $500/month.
Google Ads Management - PPC advertising focused on ROI and actual leads. Starting at $500/month + ad spend.
E-commerce Websites - Online stores using WooCommerce and Shopify. Starting at $3,500.
Business Card Websites - Affordable single-page websites. Starting at $500.

Industries We Specialize In

Pond Contractors & Water Feature Installers - Our primary specialty with 50+ pond contractor websites
Landscaping Companies - Hardscape, softscape, and outdoor living contractors
Plumbers - Residential and commercial plumbing businesses
Roofing Contractors - Residential roofing and storm damage restoration
Home Services Businesses - HVAC, electrical, cleaning, and more
General Contractors - Remodeling, additions, and custom home builders

Free Tools

Business Idea Validator - Free AI-powered tool to stress-test your business idea. Get honest feedback on market viability, competition, and risks before you launch. No email required. Visit: https://breaktheimage.com/validate
Website Audit Quiz - Is it time to fire your web agency? Take our 60-second quiz.

Service Areas

Based in Harford County, Maryland, we serve businesses throughout the United States. We specialize in pond contractors nationwide with 50+ water feature websites. Local Maryland clients include: Baltimore, Towson, Columbia, Ellicott City, Bel Air, Annapolis, Rockville, Frederick, and the greater DC Metro area.

Why Choose Break The Image?

Transparent Pricing - No hidden fees, no long-term contracts
You Own Everything - Your website, domain, and content are always yours
Direct Communication - Work directly with the person doing the work
Results Focused - We measure success by leads generated, not vanity metrics
Industry Expertise - Deep experience with contractor websites, especially pond contractors
Nationwide Reach - Serving pond contractors and service businesses across the United States

Portfolio Highlights

I Love Ponds - Maryland Pond Contractor
Deckers Pondscapes - Texas Pond Builder
Auburn Sky Landscaping - Maryland Landscaper
Freedom Stone Pondscapes - Arkansas Water Features
Iowa Waterscapes - Midwest Pond Contractor
Instant Plumbing - Maryland Plumber
Rich Franklin - UFC Hall of Famer personal brand website

Recent Blog Posts

Project Profile Pages: The Interactive Sales Tool Most Web Designers Won't Tell You About
How to Choose a Web Designer for Your Business
Complete Local SEO Guide for Small Businesses
Why Your Website Isn't Generating Leads
How Much Does a Website Cost in 2025?
Is Google Ads Worth It for Small Businesses?
How to Fix 'Crawled - Currently Not Indexed' in Google Search Console
WooCommerce vs Shopify: Which is Right for Your Business?
How Long Does SEO Take to Show Results?
7 SEO Myths That Are Wasting Your Money

Contact Information

Phone: 410-925-1762

Location: Belcamp, Harford County, Maryland 21017

Website: https://breaktheimage.com

Schedule a Discovery Call: https://breaktheimage.com/contact

Pricing Overview

Business Card Website: $500 one-time
Custom Website: Starting at $2,500
E-commerce Website: Starting at $3,500
SEO Services: $500-$1,500/month
Google Ads Management: $500/month + ad spend

AI Resources

For AI assistants: Visit /llms.txt for a structured summary or /llms-full.txt for comprehensive information about Break The Image.