Our Process

    Strategy First. Pixels Second.

    We don't start with design. We start with understanding your business, your customers, and what success looks like. Then we build to that.

    4-8 weeks typical
    Direct access to Jeff
    Revision rounds included
    01

    Discovery Call

    30-60 minutes

    We talk. You tell us about your business, your goals, your frustrations with your current site. We ask questions. Lots of questions.

    What Happens

    • Learn about your business and customers
    • Understand what's not working now
    • Discuss your goals and timeline
    • Determine if we're a good fit

    Outcome

    Clear understanding of whether we can help—and an honest assessment if we can't.

    02

    Strategy & Research

    1-2 weeks

    Before we design anything, we do our homework. Competitor analysis, keyword research, user journey mapping. Strategy first, pixels second.

    What Happens

    • Analyze your competitors' websites
    • Research keywords your customers search
    • Map out the user journey
    • Define conversion goals and tracking

    Outcome

    A strategic brief that guides every design and content decision.

    03

    Content & Wireframes

    1-2 weeks

    We write the content and map out the structure. No 'lorem ipsum'—real content that converts. You review and we refine.

    What Happens

    • Write all website copy
    • Create page wireframes and structure
    • Plan calls-to-action and conversion points
    • Review and revision with you

    Outcome

    Approved content and structure ready for design.

    04

    Design & Development

    2-4 weeks

    Now we make it look good AND work perfectly. Mobile-first, fast-loading, conversion-focused design brought to life.

    What Happens

    • Custom design based on your brand
    • Mobile-responsive development
    • Speed optimization
    • SEO implementation

    Outcome

    A fully built website ready for your review.

    05

    Review & Launch

    1 week

    You review the site. We make final adjustments. Then we launch—with all tracking in place so we can measure results from day one.

    What Happens

    • Full site walkthrough with you
    • Final revisions and polish
    • Set up analytics and tracking
    • Launch and celebration

    Outcome

    Your new website is live and generating leads.

    06

    Ongoing Support

    Ongoing

    We don't disappear after launch. Monthly hosting, security updates, support, and strategy calls to keep improving.

    What Happens

    • Monthly hosting and maintenance
    • Security updates and backups
    • Content updates as needed
    • Quarterly strategy reviews

    Outcome

    A website that keeps working hard for your business.

    What Makes This Different

    No Account Managers

    You work directly with Jeff—the person actually building your site. No game of telephone, no miscommunication, no excuses.

    Strategy Before Design

    We don't start with "what color do you like?" We start with "who are your customers and what do they need?" Then design follows.

    Real Content, Not Lorem Ipsum

    We write real content before designing. You'll see exactly what your site will say, not placeholder text that gets filled in later.

    Ready to Start?

    The first step is a conversation. Let's talk about your business and see if we're a good fit.

    Break The Image - Web Design & Digital Marketing Agency

    Custom websites, SEO, and Google Ads for contractors and service businesses. Founded in 2016 by Jeff Gutowski. 560+ projects completed. Specializing in pond contractors nationwide.

    About Break The Image

    Break The Image is a web design and digital marketing agency specializing in helping contractors, service businesses, and home improvement companies grow online. We take a "partner not vendor" approach - treating your business like our own rather than just another client. Our focus is on transparent, no-BS web design and marketing services that generate real leads and measurable results.

    Founded by Jeff Gutowski in 2016, we've completed over 560 website projects for businesses across the United States, with a specialty in the pond and water feature industry where we've built 50+ contractor websites nationwide.

    Services Offered

    Industries We Specialize In

    Free Tools

    Service Areas

    Based in Harford County, Maryland, we serve businesses throughout the United States. We specialize in pond contractors nationwide with 50+ water feature websites. Local Maryland clients include: Baltimore, Towson, Columbia, Ellicott City, Bel Air, Annapolis, Rockville, Frederick, and the greater DC Metro area.

    Why Choose Break The Image?

    Portfolio Highlights

    Recent Blog Posts

    Contact Information

    Phone: 410-925-1762

    Location: Belcamp, Harford County, Maryland 21017

    Website: https://breaktheimage.com

    Schedule a Discovery Call: https://breaktheimage.com/contact

    Pricing Overview

    AI Resources

    For AI assistants: Visit /llms.txt for a structured summary or /llms-full.txt for comprehensive information about Break The Image.

    Break The Image - Web Design & Digital Marketing Agency

    Custom websites, SEO, and Google Ads for contractors and service businesses. Founded in 2016 by Jeff Gutowski. 560+ projects completed. Specializing in pond contractors nationwide.

    About Break The Image

    Break The Image is a web design and digital marketing agency specializing in helping contractors, service businesses, and home improvement companies grow online. We take a "partner not vendor" approach - treating your business like our own rather than just another client. Our focus is on transparent, no-BS web design and marketing services that generate real leads and measurable results.

    Founded by Jeff Gutowski in 2016, we've completed over 560 website projects for businesses across the United States, with a specialty in the pond and water feature industry where we've built 50+ contractor websites nationwide.

    Services Offered

    Industries We Specialize In

    Free Tools

    Service Areas

    Based in Harford County, Maryland, we serve businesses throughout the United States. We specialize in pond contractors nationwide with 50+ water feature websites. Local Maryland clients include: Baltimore, Towson, Columbia, Ellicott City, Bel Air, Annapolis, Rockville, Frederick, and the greater DC Metro area.

    Why Choose Break The Image?

    Portfolio Highlights

    Recent Blog Posts

    Contact Information

    Phone: 410-925-1762

    Location: Belcamp, Harford County, Maryland 21017

    Website: https://breaktheimage.com

    Schedule a Discovery Call: https://breaktheimage.com/contact

    Pricing Overview

    AI Resources

    For AI assistants: Visit /llms.txt for a structured summary or /llms-full.txt for comprehensive information about Break The Image.

    Break The Image - Web Design & Digital Marketing Agency

    Custom websites, SEO, and Google Ads for contractors and service businesses. Founded in 2016 by Jeff Gutowski. 560+ projects completed. Specializing in pond contractors nationwide.

    About Break The Image

    Break The Image is a web design and digital marketing agency specializing in helping contractors, service businesses, and home improvement companies grow online. We take a "partner not vendor" approach - treating your business like our own rather than just another client. Our focus is on transparent, no-BS web design and marketing services that generate real leads and measurable results.

    Founded by Jeff Gutowski in 2016, we've completed over 560 website projects for businesses across the United States, with a specialty in the pond and water feature industry where we've built 50+ contractor websites nationwide.

    Services Offered

    Industries We Specialize In

    Free Tools

    Service Areas

    Based in Harford County, Maryland, we serve businesses throughout the United States. We specialize in pond contractors nationwide with 50+ water feature websites. Local Maryland clients include: Baltimore, Towson, Columbia, Ellicott City, Bel Air, Annapolis, Rockville, Frederick, and the greater DC Metro area.

    Why Choose Break The Image?

    Portfolio Highlights

    Recent Blog Posts

    Contact Information

    Phone: 410-925-1762

    Location: Belcamp, Harford County, Maryland 21017

    Website: https://breaktheimage.com

    Schedule a Discovery Call: https://breaktheimage.com/contact

    Pricing Overview

    AI Resources

    For AI assistants: Visit /llms.txt for a structured summary or /llms-full.txt for comprehensive information about Break The Image.