Dirk's Guitar Haven
Lessons and repairs sold side by side without making a one person business look like a chain.
The Challenge
Dirk Booth teaches guitar and repairs guitars. Those are two different customers who happen to share a hobby. A parent booking lessons for a ten year old and a player who needs a setup and new intonation are not looking for the same thing, and a one person operation cannot afford a site so complicated it needs maintaining. The other risk is over polishing. The appeal here is a local, affordable, experienced teacher, and a corporate looking site would work against that.
Problems Identified
- Lesson students and repair customers arriving with different needs
- Repair capability unknown to people who only knew him as a teacher
- Skill level uncertainty stopping adult beginners from calling
- No clear pricing or first step for either service
- A one person business needing a site that stays simple
Project Details
Industry
Music Lessons & Instrument Repair
Location
Local lessons and repair services
Services Provided
- Website Design
- Service Presentation
- Conversion Copywriting
- Local SEO Structure
Technologies
What We Built
We split the page into two clear offers and kept everything else out of the way. The lessons side states what matters to a nervous beginner: all ages, all skill levels, acoustic and electric, individual instruction, and you will learn songs you actually want to play. The repair side lists exactly what he does, string replacement, action adjustments, intonation setup and hardware repairs, so a player knows before calling whether it is worth the drive. Affordable, local and experienced are stated plainly rather than dressed up. The phone number leads every section, because for a business like this the goal is a conversation, not a funnel.
Deliverables
Two Offer Layout
Lessons and repairs presented as separate services with separate detail.
Beginner Reassurance
All ages and all skill levels stated directly to remove the biggest hesitation.
Repair Scope List
Setups, action, intonation and hardware work named so players can self qualify.
Call First Design
The phone number leading every section instead of a contact form.
Key Features
- Guitar lessons section
- Repairs and setups section
- Acoustic and electric coverage
- Play your favorites learning approach
- Tap to call in the hero
- Get started path
- Mobile first single page layout
The Results
Service Lines
Repair Services
Instructor
All Skill Levels
Parents, adult beginners and players needing a setup all find their answer in one screen. The site stays small enough that it never needs babysitting, which is exactly right for a one person shop.
Running a one person business?
We build sites small enough to maintain and clear enough to book work.