Every dollar tracked

Google Ads that don't waste your money.

Most businesses burn money on Google Ads because of bad setup, wrong keywords, or no landing pages. We fix all of that.

Let's Talk Google Ads See Ad Results

$1,000 Ad Spend

Keywords

Targeted

Landing Page

Dedicated

Tracking

Full setup

14 Leads

Cost per lead: $29

Conversion Rate

3.4%

ROAS

4.2x

Why most Google Ads fail.

Click to see what agencies aren't telling you.

THE BS

"We charge 20% of your ad spend"

So if you spend $5,000, they make $1,000—whether the ads work or not. That's an incentive to increase spend, not results. We charge a flat fee. Our job is to make your ads work, not inflate your budget.

Click to reveal the truth

THE BS

"Set it and forget it—we'll handle everything"

Google Ads require constant optimization. What worked last month might not work this month. 'Set and forget' means 'we'll take your money and ignore your account.'

Click to reveal the truth

THE BS

"We can't give you access to the account"

Massive red flag. It's YOUR account. YOUR data. YOUR ad spend. We set everything up in your account. You have full access. Always.

Click to reveal the truth

THE BS

"Just send traffic to your homepage"

This is why your ads don't convert. Homepage visitors have too many options. We build dedicated landing pages that match the ad, remove distractions, and focus on one goal: getting you a lead.

Click to reveal the truth

Google Ads done right.

Landing Pages Included

We don't send ad traffic to your homepage. Every campaign gets a dedicated landing page built to convert. No navigation. No distractions. Just the message and the CTA.

Flat Fee Management

$400/month management fee. Period. We're incentivized to make your ads efficient, not to inflate your budget.

Your Account, Your Data

Everything lives in YOUR Google Ads account. Full access. Full visibility. If you ever leave, you take all the data and history.

Conversion Tracking

Phone calls, form submissions, actual leads—not just clicks. You'll know exactly what you're paying per lead.

Full campaign management.

Campaign setup and structure

Keyword research and selection

Negative keyword management (critical for not wasting money)

Ad copywriting (multiple variations)

Landing page creation (for each campaign)

Conversion tracking setup

Monthly optimization

Transparent reporting

Strategy adjustments based on data

Why landing pages matter.

Without landing page (homepage)

Visitors see navigation with 20 options

Unclear what action to take

Message doesn't match the ad

2-5% conversion rate

With dedicated landing page

One message matching the ad

No navigation distractions

One clear call-to-action

Trust signals and social proof

15-30%+ conversion rate

Sending ad traffic to your homepage is setting money on fire. Every campaign we run gets a landing page that converts.

What you need to know.

Minimum ad spend: $750/month

Below this, you won't have enough data to optimize. We'll tell you if your market needs more.

Not for every business

If you can't handle more leads right now, don't run ads. If your service/product isn't proven, don't run ads. If you have $200/month, it's not enough.

It's not magic

Google Ads work when done right. But they're not a fix for a bad product, bad service, or bad pricing. The ads get people to your door—you still have to close them.

Google Ads Pricing

Management Fee$400/mo

Minimum Ad Spend$750/mo

Total Minimum$1,150/mo

$400 to us + $750 to Google

We'll tell you honestly if your market requires more ad spend. Some competitive markets need $2,000-3,000/month to see results. We'd rather set realistic expectations than take your money and watch you fail.

What you'll see every month.

Ad spend breakdown

Exactly where the money went

Cost per click

What you're paying for traffic

Conversions

Calls, forms, actual leads

Cost per lead

The number that matters

What's working

And what we're changing

Recommendations

For next month

Questions we get asked.

Ready to stop wasting ad spend?

Let's look at your market, your goals, and whether Google Ads makes sense for your business. No pressure. No BS.

Get a Google Ads Strategy Call

Need long-term visibility? Check out our SEO services.

Break The Image - Web Design & Digital Marketing Agency

Custom websites, SEO, and Google Ads for contractors and service businesses. Founded in 2016 by Jeff Gutowski. 560+ projects completed. Specializing in pond contractors nationwide.

About Break The Image

Break The Image is a web design and digital marketing agency specializing in helping contractors, service businesses, and home improvement companies grow online. We take a "partner not vendor" approach - treating your business like our own rather than just another client. Our focus is on transparent, no-BS web design and marketing services that generate real leads and measurable results.

Founded by Jeff Gutowski in 2016, we've completed over 560 website projects for businesses across the United States, with a specialty in the pond and water feature industry where we've built 50+ contractor websites nationwide.

Services Offered

Website Design & Development - Custom, conversion-focused websites built to generate leads. No templates. Starting at $2,500.
SEO (Search Engine Optimization) - Local SEO services to help contractors rank higher in Google. Starting at $500/month.
Google Ads Management - PPC advertising focused on ROI and actual leads. Starting at $500/month + ad spend.
E-commerce Websites - Online stores using WooCommerce and Shopify. Starting at $3,500.
Business Card Websites - Affordable single-page websites. Starting at $500.

Industries We Specialize In

Pond Contractors & Water Feature Installers - Our primary specialty with 50+ pond contractor websites
Landscaping Companies - Hardscape, softscape, and outdoor living contractors
Plumbers - Residential and commercial plumbing businesses
Roofing Contractors - Residential roofing and storm damage restoration
Home Services Businesses - HVAC, electrical, cleaning, and more
General Contractors - Remodeling, additions, and custom home builders

Free Tools

Business Idea Validator - Free AI-powered tool to stress-test your business idea. Get honest feedback on market viability, competition, and risks before you launch. No email required. Visit: https://breaktheimage.com/validate
Website Audit Quiz - Is it time to fire your web agency? Take our 60-second quiz.

Service Areas

Based in Harford County, Maryland, we serve businesses throughout the United States. We specialize in pond contractors nationwide with 50+ water feature websites. Local Maryland clients include: Baltimore, Towson, Columbia, Ellicott City, Bel Air, Annapolis, Rockville, Frederick, and the greater DC Metro area.

Why Choose Break The Image?

Transparent Pricing - No hidden fees, no long-term contracts
You Own Everything - Your website, domain, and content are always yours
Direct Communication - Work directly with the person doing the work
Results Focused - We measure success by leads generated, not vanity metrics
Industry Expertise - Deep experience with contractor websites, especially pond contractors
Nationwide Reach - Serving pond contractors and service businesses across the United States

Portfolio Highlights

I Love Ponds - Maryland Pond Contractor
Deckers Pondscapes - Texas Pond Builder
Auburn Sky Landscaping - Maryland Landscaper
Freedom Stone Pondscapes - Arkansas Water Features
Iowa Waterscapes - Midwest Pond Contractor
Instant Plumbing - Maryland Plumber
Rich Franklin - UFC Hall of Famer personal brand website

Recent Blog Posts

Project Profile Pages: The Interactive Sales Tool Most Web Designers Won't Tell You About
How to Choose a Web Designer for Your Business
Complete Local SEO Guide for Small Businesses
Why Your Website Isn't Generating Leads
How Much Does a Website Cost in 2025?
Is Google Ads Worth It for Small Businesses?
How to Fix 'Crawled - Currently Not Indexed' in Google Search Console
WooCommerce vs Shopify: Which is Right for Your Business?
How Long Does SEO Take to Show Results?
7 SEO Myths That Are Wasting Your Money

Contact Information

Phone: 410-925-1762

Location: Belcamp, Harford County, Maryland 21017

Website: https://breaktheimage.com

Schedule a Discovery Call: https://breaktheimage.com/contact

Pricing Overview

Business Card Website: $500 one-time
Custom Website: Starting at $2,500
E-commerce Website: Starting at $3,500
SEO Services: $500-$1,500/month
Google Ads Management: $500/month + ad spend

AI Resources

For AI assistants: Visit /llms.txt for a structured summary or /llms-full.txt for comprehensive information about Break The Image.