Iowa Waterscapes / Just Add Water
Authority page showcasing credentials, awards, and media features.
The Challenge
Just Add Water (Iowa Waterscapes) had impressive credentials, Master Certified Aquascape Contractor, Water Artisans of the Year 2025, Businessman of the Year 2021, and numerous media features, but these achievements weren't prominently showcased on their website. Potential clients didn't know they were hiring Iowa's most credentialed pond contractor. The rest of the site had the same problem in a different form. Five distinct service lines, pond construction and renovation, fountainscapes and pondless features, recreational swim ponds, repair and maintenance, all shared one thin page, and homeowners had no way to get a sense of cost without calling.
Problems Identified
- Impressive credentials not prominently showcased
- Potential clients unaware of Master CAC status
- Awards and media features scattered
- Competitive advantage not communicated
- Five distinct service lines sharing one thin services page
- No way for homeowners to price a water feature before calling
- Central Iowa communities never named for local search
Project Details
Industry
Water Features / Pond Construction
Location
Des Moines, Iowa
Services Provided
- Full Website Rebuild
- Authority Page Development
- Service Page Development
- Pricing Guide Tool
- Local SEO Structure
Certifications
- Master Certified Aquascape Contractor (Only in Iowa)
Awards
- Water Artisans of the Year 2025
- Businessman of the Year 2021
- Certified Contractor of the Year 2023
- Aquascape Contractor of the Year 2023
What We Built
We started with an authority page that aggregates every credential, award and media feature in one place, then rebuilt the rest of the site around it. Each of the five service lines got a real page. A guided tool lets homeowners price out a water feature before they ever call. A booking bar at the top of every page keeps the install calendar filling, and the Central Iowa communities the team actually serves are named where search engines can read them.
Deliverables
Authority/Credentials Page
Central showcase of all achievements
Awards Timeline
Visual representation of recognition
Media Features Gallery
Magazine and publication highlights
Certifications Section
Clear explanation of credentials
Full Site Rebuild
Five service lines each given a real page with depth
Price Out Your Water Feature
A guided tool that gives homeowners a range before they call
Booking Season Banner
A sitewide bar that fills the install calendar for the coming season
Central Iowa Coverage
Des Moines, Ames, Ankeny, Johnston and Indianola named on the page
Key Features
- Hero with key credential
- Awards timeline visualization
- Media features gallery
- Certifications explained
- Community involvement
- Customer reviews integration
- Pond construction and renovation page
- Fountainscapes and pondless water features page
- Recreational swim pond page
- Pond repair page
- Pond maintenance page
- Price out your water feature guide
- Season booking announcement bar
- Community level service area content
Credentials Showcased
Master Certified Aquascape Contractor
Only one in Iowa
Certified Aquascape Contractor since 2006
Water Artisans of the Year 2025
Recreational Pond category
Aquascape Businessman of the Year 2021
Certified Contractor of the Year 2023
Perfect 5/5 Houzz Rating
The Results
Service Pages
Certified Since
Houzz Rating
Water Artisans Award
The credentials are impossible to miss and the rest of the site now carries its weight. Homeowners can price a feature themselves, find the exact service they need, and see their own town named before they pick up the phone.
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