Peter Playdon Construction
A full-service remodeler needed to lead with its two strongest offers instead of everything at once.
The Challenge
Peter Playdon Construction is a design build company across Southern New Hampshire handling basements, accessory dwelling units, additions, bathrooms, kitchens, decks and design consulting. Full-service is a hard thing to market. Say everything and you sound like every other contractor in the state. The company's real strength is finished basements and ADUs, a category with growing demand and very few specialists. The site needed to lead there without hiding the rest of the work, and it needed to explain what design build actually means to homeowners who have never heard the term.
Problems Identified
- Full-service positioning made the company sound generic
- Basement and ADU strength was buried in a service list
- Homeowners did not understand the design build model
- No clear starting point for people unsure what they need
- Project communication was a differentiator nobody could see
Project Details
Industry
Design Build / Remodeling
Location
Southern New Hampshire
Services Provided
- Website Design
- Service Page Development
- Positioning and Messaging
- Lead Generation
Technologies
What We Built
We built a site that leads with basements and ADUs and treats the rest of the remodeling work as depth behind it. The hero names those two offers first, then makes clear that full-service remodeling is available. A design build section explains the model plainly: owners, architects, builders, engineers and estimators at the same table, and what that means for speed, communication and solutions. Each service gets its own page. A Not Sure Where to Start path gives undecided homeowners a second entry point next to the main conversation call to action.
Deliverables
Specialty-Led Hero
Finished basements and ADUs lead, with full-service remodeling stated right behind them.
Design Build Explainer
What the model is and why it changes the homeowner's experience.
Seven Service Pages
Basements, ADUs, additions, bathrooms, kitchens, decks and design consulting.
Two Entry Points
Start a Conversation for ready buyers, Not Sure Where to Start for everyone else.
Key Features
- Hero leading with basements and ADUs
- Customer rating display
- Who we are company story
- Design build approach section
- Rapid delivery and clear communication pillars
- Individual service pages for seven offerings
- Not Sure Where to Start guidance path
- Phone and email in the header
- Southern New Hampshire service area messaging
The Results
Service Pages
Lead Specialties
Approach Pillars
Conversion Paths
The site now says something specific. Homeowners searching for a basement finisher or an ADU builder land on a company that leads with exactly that, and the rest of the remodeling work is one click away for anyone who needs it.
Sound like every other contractor online?
We build sites that lead with what you are best at and keep the rest one click away.