AnyPond
A UK pond authority with almost four decades of experience needed one site for DIY owners, clients and trade partners.
The Challenge
AnyPond is not a single service business. Mark Wilson has spent almost forty years building and rescuing ponds across Britain, and the company now supplies products, teaches owners, takes on professional work and supports a trade network of installers. Three audiences with three different intents on one site is where most builds fall apart. A DIY owner wants products and answers. A homeowner wants someone to come out. An installer wants trade supply and training. Send them all to the same homepage and everyone bounces.
Problems Identified
- Three distinct audiences with conflicting needs on one site
- Product sales, services and training all competing for attention
- Decades of expertise scattered instead of packaged
- Trade partners needing a different entry point from consumers
- Nationwide UK delivery and a physical demonstration site to promote
Project Details
Industry
Pond Supply & Education
Location
Nationwide across the United Kingdom
Services Provided
- Website Design
- Information Architecture
- E-commerce Build
- Course and Content Structure
Technologies
What We Built
We built the site around three explicit pathways: Improve Your Own Pond, Hire a Professional and Become a Pond Partner. Each one opens into its own section with its own products, next step and language. Underneath all three sits the AnyPond Method, a five stage framework of Assess, Reset, Stabilise, Enhance and Sustain that turns forty years of instinct into something a customer can follow. A Learn library carries short courses and deep guides split into pond foundations, an installer track, a planting library and troubleshooting. E-commerce runs on a secure Shopify checkout with nationwide delivery, and a visit page invites people to walk the demonstration ponds at Pond Advisor HQ.
Deliverables
Three Pathway Homepage
DIY, professional help and trade partner routes chosen by the visitor in one click.
The AnyPond Method
A five stage framework that gives the whole site a spine and the brand a point of view.
Learn Library
Courses and guides across foundations, installer training, planting and troubleshooting.
Integrated Shop
Secure checkout and UK wide delivery attached to the guidance that sells the products.
Key Features
- DIY, hire a professional and trade pathways
- Five stage AnyPond Method framework
- Learn library with courses and guides
- Installer training track
- Native UK planting library
- Troubleshooting diagnostics content
- Secure e-commerce checkout
- Consultation booking
- Demonstration garden visit page
The Results
Audience Pathways
Method Stages
Learn Tracks
Of Pond Experience
AnyPond now reads as one ecosystem instead of four half businesses. Every visitor picks their own route in the first screen, the method gives the advice authority, and the shop sits next to the guidance that makes people want the products.
Selling products, services and training from one brand?
We build sites where each audience finds its own door instead of bouncing.