Garden State Koi
A family-owned pond company since 1991 needed retail, installation and contractor sales to coexist.
The Challenge
Garden State Koi has been family owned since 1991, operating a retail store at 657 Route 94 in Warwick, New York while also building custom water features across Orange County NY, Rockland, Westchester, North Jersey and Pike County PA. Three audiences show up on the same site. Homeowners want a pond built. Pond owners want supplies and seasonal service. Contractors want wholesale. Serving all three without confusing any of them is the hard part, and homeowners in particular often do not know which of the four feature types they actually want.
Problems Identified
- Three audiences competing on one site: homeowners, pond owners and contractors
- Four feature types that homeowners cannot tell apart
- Retail hours and location needed prominence alongside installation sales
- Multi-state service area across NY, NJ and PA
- Seasonal maintenance services buried under new installs
Project Details
Industry
Pond & Koi Supplies / Retail
Location
Warwick, New York
Services Provided
- Website Design
- Service Page Development
- Interactive Quiz Build
- Local SEO Structure
Technologies
Certifications
- Certified Aquascape Master Contractor
What We Built
We built a site that splits the audiences without splitting the brand. Four feature types each get a card and a page, from fountainscapes and pondless waterfalls to ecosystem ponds and recreational ponds, with plain descriptions of who each one suits. A two minute quiz routes undecided homeowners to the right feature. Maintenance and seasonal service gets its own section so existing pond owners are not treated as an afterthought. A dedicated contractor path sits in the top bar. Store address, phone, hours and the certified Aquascape Master Contractor credential run across the header.
Deliverables
Four Feature Type Pages
Fountainscapes, pondless waterfalls, ecosystem ponds and recreational ponds each explained.
Two Minute Quiz
Routes homeowners who do not know what they want to the right feature type.
Contractor Path
A separate entry point in the top bar for trade buyers.
Maintenance Section
Seasonal service and pond care positioned for existing pond owners.
Key Features
- Header with address, phone, hours and social links
- Seasonal promotion banner
- Hero targeting NY, NJ and PA service area
- Family owned since 1991 trust bar
- Four water feature type cards and pages
- Two minute feature selection quiz
- Pond maintenance and seasonal service section
- Contractor entry point
- Certified Aquascape Master Contractor credential
- Click to call throughout
The Results
Family Owned Since
Water Feature Types
States Served
Days Open Per Week
Homeowners, existing pond owners and contractors each have a clear lane now. The quiz turns the most common question into a self-serve answer, and the retail details stay visible without competing with the installation business.
Serving more than one type of customer?
We build sites that give each audience its own lane without diluting the brand.