AquaReale
Philadelphia's pond specialists needed a site that sorts new buyers from existing pond owners in one click.
The Challenge
AquaReale has been building water features around Philadelphia since 2000, and the business runs on two very different customers. One group wants a pond built. The other already has one and needs it cleaned, repaired or rescued. Those people need different pages, different language and different next steps, but most contractor sites dump everything into a single services menu and let the visitor sort it out. On top of that, the installation side alone spans koi ponds, pondless waterfalls, fountains and stormwater work, and homeowners rarely know which one fits their yard.
Problems Identified
- New buyers and existing pond owners needing completely different journeys
- Four installation categories that most homeowners cannot tell apart
- Maintenance and repair revenue buried under installation marketing
- A five county plus South Jersey service area that had to be obvious
- Twenty five years of experience not doing enough work on the page
Project Details
Industry
Pond & Water Feature Contractor
Location
Philadelphia, Bucks, Montgomery, Delaware and Chester Counties plus South Jersey
Services Provided
- Website Design
- Service Page Development
- Interactive Quiz Build
- Local SEO Structure
Technologies
Certifications
- Serving the Philadelphia region since 2000
What We Built
We split the entire site into two front doors. I Want A Pond and I Have A Pond sit side by side in the hero, and each one opens into its own hub with its own service pages. The install side covers koi and fish ponds, disappearing pondless waterfalls, fountainscapes and stormwater management. The care side covers seasonal maintenance, annual maintenance packages, cleanouts and repairs. For anyone stuck between options, a two minute quiz recommends a feature based on their space and goals. Credibility markers, twenty five years in business, five hundred plus projects and family owned, sit right under the headline instead of on a forgotten about page.
Deliverables
Dual Path Architecture
Want a pond and have a pond hubs that route two audiences to two different sets of pages.
Water Feature Quiz
A two minute recommendation tool for homeowners who cannot pick between pond, pondless and fountain.
Service Page Depth
Every install and maintenance service gets a real page instead of a line in a dropdown.
Regional SEO Structure
County level coverage across Philadelphia, Bucks, Montgomery, Delaware, Chester and South Jersey.
Key Features
- Want a pond and have a pond dual hubs
- Koi and fish pond service page
- Disappearing pondless waterfall page
- Fountainscape and outdoor fountain page
- Stormwater and rain garden page
- Seasonal maintenance and winterization pages
- Annual maintenance package pages
- Two minute water feature quiz
- Click to call across every page
The Results
Years In Business
Projects Completed
Customer Paths
Service Regions
AquaReale now has a site that answers the first question a visitor has before they ask it. New buyers get an education track that ends in a quote request. Existing pond owners get straight to maintenance and repair, which is the work that keeps crews busy between installs.
Selling installs and maintenance to two different people?
We build sites that route each audience to the page that actually fits them.