New England Aquatic Landscaping
A veteran owned New England pond builder wanted price transparency and a guided path for undecided homeowners.
The Challenge
New England Aquatic Landscaping has been building water features since 2008 across four states, with two hundred plus builds, two thousand plus repairs and a thousand plus cleanings behind them. The problem was not credibility. It was the gap between a homeowner thinking about a pond and a homeowner ready to talk. Water features are a considered purchase with no published price anywhere in the industry, so people stall. The team also carries real distinctions, veteran owned and a 2025 regional Aquascape Contractor of the Year award, that a generic site would have flattened into a logo strip.
Problems Identified
- No published pricing anywhere in the category, so homeowners stall
- Nine service lines across build, repair and maintenance
- Four state service area to communicate without sounding generic
- Awards and veteran ownership needing more than a badge
- Large projects blocked by budget rather than desire
Project Details
Industry
Pond & Water Feature Contractor
Location
Massachusetts, Rhode Island, Connecticut and New Hampshire
Services Provided
- Website Design
- Pricing Transparency Build
- Interactive Quiz Build
- Content and SEO Structure
Technologies
Certifications
- Veteran Owned and Operated
Awards
- Aquascape Regional Contractor of the Year 2025
What We Built
We built a site that answers money and fit before the phone call. A full pricing page publishes starting investment ranges by feature type, which almost nobody in the category does. A twelve question Dream Builder quiz asks about space, lifestyle and vision, then recommends a feature and shows an estimated investment range. A financing page explains monthly payment options through their lending partner so budget stops killing bigger builds. Around that, the site splits into build and care tracks with dedicated pages for ecosystem ponds, koi ponds, pondless waterfalls, natural swimming ponds, fountainscapes, lighting, aeration, repairs and maintenance, plus a learning center and buyer's guide for people still doing research.
Deliverables
Published Pricing Page
Starting investment ranges by feature type so homeowners can qualify themselves.
Twelve Question Dream Builder
A guided quiz that ends in a recommended feature and an estimated range.
Financing Explainer
Monthly payment options laid out plainly so budget does not shrink the project.
Learning Center And Buyer's Guide
Research content that captures homeowners a year before they buy.
Key Features
- Ecosystem, koi and natural swimming pond pages
- Pondless waterfall and fountainscape pages
- Pond lighting and aeration pages
- Repairs, renovation and maintenance pages
- Full pricing page with starting ranges
- Twelve question Dream Builder quiz
- Financing information page
- Learning center, buyer's guide and blog
- Case studies, project gallery and video gallery
The Results
Water Features Built
Ponds Repaired
Ponds Cleaned
States Served
The site does the qualifying work that used to happen on the phone. Visitors see real ranges, get a recommendation in three minutes, and understand financing before they ever ask. The team spends less time on tire kickers and more time on projects that are actually funded.
Tired of quoting people who were never going to buy?
Price transparency and guided quizzes filter your leads before they hit your inbox.