Sunbird Awnings & Shades
A father and son awning business that sells one thing, so the site is built to sell that one thing all the way through.
The Challenge
Sunbird is a family business run by Glen Sr. and Glen Jr., who have been in outdoor products since 1993. They install retractable awnings and nothing else. That focus is a strength, but it makes for a hard website. There is no long service menu to fill pages with, and homeowners shopping for shade rarely know what they are looking at. Manual or motorized. Projection depth. Fabric grade. Wind sensors. Most competitors hide behind a contact form and a price you only get after a sales visit, which is exactly the experience that pushed this family to start their own company in the first place.
Problems Identified
- A single product line with no obvious way to fill a full site
- Homeowners unable to picture an awning on their own house
- Technical options like projection, motorization and wind sensors going unexplained
- Pricing treated as a secret across the entire category
- A four county Gulf Coast service area that had to be searchable
Project Details
Industry
Retractable Awnings
Location
Manatee, Sarasota, Hillsborough and Pinellas Counties, Florida
Services Provided
- Website Design
- Interactive Visualizer Build
- Product Education Content
- Local SEO Structure
Technologies
Certifications
- Authorized Aristocrat Dealer
- USA-made product line
What We Built
We built the site around the product instead of around the company. Every option gets explained in plain language, manual crank versus motorized, remote and wall switch and phone control, wind sensor auto retract, Sunbrella fabric selection and custom sizing. A visualizer lets homeowners see how an awning reads on a house before they book anything. The FAQ answers the cost question directly with a real installed range instead of dodging it, which matches the fair pricing promise the family leads with. Service area content names the communities they actually drive to across Manatee, Sarasota, Hillsborough and Pinellas, from Lakewood Ranch and Palmetto to Siesta Key, Apollo Beach and Clearwater.
Deliverables
Awning Visualizer
An interactive tool that lets homeowners see the product in context before they request an estimate.
Option Education
Manual, motorized, wind sensor and fabric choices broken down so buyers can self qualify.
Honest Pricing FAQ
A published installed price range in a category that normally hides it until the sales visit.
Four County Coverage
Community level service area content across the greater Gulf Coast region.
Key Features
- Retractable awning product page
- Awning visualizer tool
- Manual versus motorized comparison
- Wind sensor and fabric option detail
- Free estimate request flow
- Family story and history page
- Four county service area breakdown
- Published cost range in the FAQ
- Click to call on every screen
The Results
In Business Since
Counties Served
Years Experience
Product Done Right
Sunbird now has a site that does the qualifying work a two person family business cannot do by phone. Homeowners arrive knowing what an awning costs, what their options are and whether Sunbird covers their town, so the estimate visit is a conversation instead of an education session.
Sell one product really well?
We build sites that explain a single offer better than a competitor with fifty services ever could.