Benz Construction
Fifty years and three generations of deck building needed proof a homeowner could feel in one swipe.
The Challenge
Benz Construction has been building decks, screened porches and outdoor living spaces since 1974 across Maryland, Delaware and southeastern Pennsylvania. Three generations of craftsmanship is a genuine differentiator, and a finished deck photo does not communicate it. Every contractor has finished deck photos. What Benz actually does is take an unusable steep grade or a tired front stoop and turn it into the part of the house the family uses most, and none of that story survives a standard gallery grid.
Problems Identified
- Finished project photos that look like every competitor's
- Fifty years of history reduced to a line in an about page
- A three state service area to communicate clearly
- The scale of transformation invisible in a plain gallery
- Estimate requests competing with a phone number for attention
Project Details
Industry
Deck & Outdoor Living Contractor
Location
Harford, Cecil and Baltimore Counties plus Delaware and Southeastern Pennsylvania
Services Provided
- Website Design
- Before and After Portfolio System
- Content Development
- Local SEO Structure
Technologies
Certifications
- Licensed and Insured
- Family Owned Since 1974
What We Built
We built the portfolio around interactive before and after sliders. The homeowner drags the handle and watches a steep unusable backyard become an elevated deck with a covered entertaining space, or a tired front stoop become a welcoming covered porch. Each project carries a short written account of what the space was and what it became, plus the county it was built in for local relevance. The fifty year history, the family ownership and the licensed and insured status sit in a trust band under the hero. Free estimate requests and a click to call number run in parallel so people can choose their own contact method.
Deliverables
Interactive Before And After
Drag to compare sliders that make the transformation obvious in one gesture.
Written Project Accounts
Each build explained: the starting condition, the work, the finished result.
Regional Coverage
Harford, Cecil and Baltimore Counties plus Delaware and southeastern Pennsylvania.
Heritage Trust Band
Since 1974, family owned, licensed and insured stated above the fold.
Key Features
- Before and after comparison sliders
- Custom deck service content
- Screened porch content
- Covered porch and stoop rebuilds
- Project accounts with county detail
- Free estimate request form
- Click to call header
- Three state service area messaging
- Fifty year heritage section
The Results
Years In Business
Generations
States Served
Founded
The sliders do the work a gallery never could. A homeowner with an awkward sloped yard sees their own problem solved, understands the scale of what Benz takes on, and asks for an estimate with a realistic picture of the outcome already in their head.
Your best work is the transformation, not the photo.
We build portfolios that show homeowners where a project started and where it ended.