Custom Design & Build
Thirty years of outdoor living work in Maryland, presented as an engineered product line instead of a service list.
The Challenge
Custom Design & Build has been building sunrooms, decks, pergolas, awnings, screen rooms and porch roofs across Maryland for three decades with their own crews and no subcontracted middlemen. They are a Trex Pro Platinum contractor, an authorized Sunspace dealer, a certified Azenco installer and an Alutech awning dealer. Those partnerships are worth real money in a category where homeowners cannot tell one deck builder from another, and they were reading like a logo strip. The other issue is that a sunroom buyer and a deck buyer are shopping for different outcomes and need different pages.
Problems Identified
- Manufacturer certifications reading as decoration, not proof
- Six product lines with different buyers and price points
- A crowded Maryland market full of interchangeable deck builders
- Three season versus four season confusion costing sales conversations
- Thirty years of history and a strong review profile underused
Project Details
Industry
Outdoor Living Contractor
Location
Maryland
Services Provided
- Website Design
- Product Page Development
- Portfolio System
- Local SEO Structure
Technologies
Certifications
- MHIC #91686
- Trex Pro Platinum Contractor
- Authorized Sunspace Dealer
- Certified Azenco Installer
- Authorized Alutech Awning Dealer
What We Built
We rebuilt the site around products instead of services. Every line gets its own page with real explanations: sunrooms and three season rooms, pergolas and shade structures, motorized awnings, screen rooms, porch roofs and custom decks. The certification bar became a proof section that explains what each partnership means for the homeowner, manufacturer backed warranties and factory trained installation, rather than showing badges and hoping. The self performed crews and to the penny proposals are stated as differentiators because in this market they are. Reviews, the MHIC license number and a residential portfolio give a buyer everything they need before requesting a proposal.
Deliverables
Product Line Pages
Sunrooms, pergolas, awnings, screen rooms, porch roofs and decks each explained in full.
Certification Proof Section
Six manufacturer partnerships translated into warranties and installer training.
Upgrade Path Messaging
Screen rooms that convert to vinyl and porch roofs engineered for future sunrooms.
Portfolio And Review Layer
Residential work, verified reviews and the MHIC license all working together.
Key Features
- Sunroom and three season room page
- Pergola and shade structure page
- Motorized awning page
- Screen room page
- Porch roof page
- Custom deck page
- Manufacturer certification section
- Residential work portfolio
- Verified review and license display
The Results
Product Lines
Manufacturer Certifications
In Business
Verified Google Reviews
The site now sells engineered products with warranties behind them, not just labor. Homeowners understand the difference between a three season and four season room before they call, and the certifications finally explain why this company costs what it costs.
Are your certifications sitting in a logo strip?
We turn manufacturer partnerships into reasons homeowners pick you over the cheap bid.