Secret Gardens by JVI
Nashville's Master Certified pond builder also runs a family garden center. The site had to sell both.
The Challenge
Erin and Derek run two businesses from one address on Donelson Pike: a Master Certified Aquascape pond and landscaping operation, and a walkable family garden center with seasonal traditions like the fall mum wall and the Christmas tree forest. Those audiences barely overlap. Someone pricing a twenty thousand dollar koi pond and someone driving over for tomato starts want completely different things, and forcing them through one navigation makes both experiences worse. Twenty plus years of Nashville history and a real local following deserved better than a compromise.
Problems Identified
- Two businesses with different buyers sharing one brand
- High ticket pond projects diluted by retail messaging
- Seasonal retail events with no place to live year round
- A Master Certified credential competing with garden center copy
- Local reputation and media features scattered across platforms
Project Details
Industry
Pond Builder & Garden Center
Location
Nashville, Tennessee
Services Provided
- Website Design
- Dual Brand Architecture
- Interactive Finder Build
- Local SEO Structure
Technologies
Certifications
- Master Certified Aquascape Contractor
What We Built
The homepage opens with two doors: Ponds and Landscaping, or The Garden Center. Each side runs as its own track. The pond side covers ecosystem ponds, pondless waterfalls, fountainscapes, maintenance and landscaping, with a five question Pond Project Finder that qualifies yard size and scope in about a minute. The garden center side handles seasonal inventory, visit planning, hours and directions, and the Christmas tree experience that regulars come back for. A shared proof layer carries the Master Certified credential, the media features and the review count so both sides borrow the same trust. The about section keeps Erin and Derek as real people, which is the whole reason the place has a following.
Deliverables
Two Door Homepage
Ponds and landscaping on one side, the garden center on the other, chosen instantly.
Five Question Pond Finder
Yard size and scope qualified in about sixty seconds before a call happens.
Seasonal Retail Sections
Christmas trees, wreaths and the spring release given real pages instead of social posts.
Shared Proof Layer
Master Certified status, media features and review volume working for both businesses.
Key Features
- Pond installation and maintenance pages
- Landscaping services page
- Garden center section with visit planning
- Christmas tree experience page
- Five question pond project finder
- Featured build showcase
- Media and certification proof section
- Hours, directions and map integration
- Owner story section
The Results
Businesses, One Site
Core Service Lines
Finder Questions
Years On Donelson Pike
Neither business gets watered down. Pond buyers land in a high consideration track built for a serious project, garden center regulars get hours, seasons and directions in two clicks, and the credentials do their work on both paths.
Running two businesses under one name?
We build sites that give each one a front door without splitting your brand.