Salem Farm Havanese
A champion Havanese breeder needed a site that separates serious buyers from casual browsers.
The Challenge
Joyce has been breeding Havanese since 1999, when a dog named Smudge became the foundation of the program and produced her first champion in a first litter. Since then she has bred more than 23 champions and held membership in the Havanese Club of America since 2000 and the Delaware Valley Havanese Club for over 15 years. None of that history was visible online. Buyers researching breeders compare hobby operations against decades of documented work, and without a site the difference is invisible. Puppy inquiries also arrive in volume, and most are not a fit.
Problems Identified
- Twenty plus years of breeding history had no public record
- Champion bloodlines and club memberships were invisible to buyers
- Inquiries arrived without any pre-qualification
- Puppy availability changed constantly with nowhere to post it
- Show prospects and companion homes need different conversations
Project Details
Industry
Dog Breeding / Pets
Location
Maryland
Services Provided
- Website Design
- Content Development
- Credential Showcase
- Lead Qualification
Technologies
Certifications
- Havanese Club of America member since 2000
- Delaware Valley Havanese Club member 15+ years
What We Built
We built a site that leads with the breeder and the bloodlines. Joyce's story runs from Smudge in 1999 through the champions that followed, so buyers understand what they are looking at. A champion dogs section profiles individual titled dogs with photos. The health and breeding standards are written out plainly, including the position that not every puppy will be a show dog but every dog is bred for health, temperament and love. Availability and inquiry flows are built so serious buyers self-identify before Joyce spends time on the phone.
Deliverables
Breeder Story
Joyce's path from Smudge in 1999 to more than 23 champions, told in order.
Champion Showcase
Individual profiles for titled dogs so buyers can see the bloodlines behind a litter.
Standards Section
Health, temperament and breed standard commitments written where buyers look first.
Availability and Inquiry
A clear path for puppy inquiries that pre-qualifies before the phone rings.
Key Features
- Hero with champion-bred positioning
- Meet Joyce founder story section
- Champion dogs carousel with individual profiles
- Club membership credentials
- Health and breeding standards
- Available puppies section
- Why choose Salem Farm section
- Inquiry form for prospective families
The Results
Years Breeding
Champions Bred
Breed Club Memberships
Program Founded
The site finally reflects the length of the program. Buyers can see the champions, the club memberships and the standards before they reach out, which means the inquiries Joyce gets are from people who already understand what they are buying.
Have decades of work nobody can see?
We build sites that put your history and your standards in front of the right buyers.