Oasis of Grace
A family flower farm needed a home for its story, its subscriptions and its delivery area.
The Challenge
Oasis of Grace started as a backyard garden and grew into a family-run flower farm in Maryland. Their sales were happening through Facebook posts and word of mouth, which works until it does not. Customers had to message to ask what was available, what it cost and whether delivery reached them. The faith behind the farm is central to the brand, not a footnote, so the site had to carry that without turning into a sermon. And subscriptions needed to be simple enough that a first-time buyer understood the offer in one screen.
Problems Identified
- Orders and questions scattered across social media messages
- Subscription pricing and terms not written down anywhere
- Delivery area unclear to nearby customers
- The farm's story and faith needed a proper home
- Seasonal availability changed with no place to announce it
Project Details
Industry
Flower Farm / Agriculture
Location
Harford County, Maryland
Services Provided
- Website Design
- E-Commerce Offer Structure
- Brand Storytelling
- Local Delivery Messaging
Technologies
What We Built
We built a warm, image-led site that puts the offer and the story side by side. The two subscription options are laid out with clear pricing, what is included and the vase that comes with the first delivery. Single arrangements sit right below for people who want one bouquet instead of a season. A service area section names Harford County and parts of Baltimore County as free delivery zones and explains how extended delivery works. The story section covers how a backyard garden became a farm, with the scripture that drives it woven in rather than bolted on.
Deliverables
Subscription Offers
Six week and ten week subscriptions with pricing, delivery and the first-week vase spelled out.
Single Arrangement Ordering
A lower commitment option for gifts and one-off orders with free delivery included.
Service Area Map
Primary free delivery counties plus a clear path for customers outside the zone.
Story and Faith
The farm's origin and mission presented as brand, not decoration.
Key Features
- Hero with the Planted in Faith message
- Farm origin story section
- Six week and ten week subscription cards
- Single arrangement offering
- Reserve and order call to action flow
- Service area and delivery fee explanation
- Facebook community section for daily blooms
- Scripture pull quotes throughout
- Mobile-first layout for social traffic
The Results
Subscription Tiers
Weeks Max Subscription
Free Delivery Counties
Family Farm
Oasis of Grace now has one place to send every Facebook follower. Pricing, delivery and the story are all written down, so the family spends less time answering the same questions and more time in the field.
Selling out of your inbox?
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