RUF Nation
Arizona's leading MMA promotion needed a site that keeps up with a live event calendar.
The Challenge
RUF Nation has produced dozens of MMA events out of Phoenix, including cards at the Celebrity Theatre, with more than 20 years of history in Arizona combat sports and alumni who went on to the UFC. A fight promotion site has a problem most businesses do not: it goes stale within hours. The moment a card finishes, the homepage is wrong. Fans want results the same night, media wants a record they can cite, and ticket buyers want the next event front and center. All three needs hit the same page.
Problems Identified
- Homepage goes out of date the night of every event
- Fans want same-night results, buyers want the next card
- Full fight records needed a permanent, citable home
- Ticket and pay-per-view links change every event cycle
- Two decades of history had no organized archive
Project Details
Industry
MMA Promotion / Live Events
Location
Phoenix, Arizona
Services Provided
- Website Design
- Event and Results System
- Email Capture
- Content Structure
Technologies
What We Built
We built the site around the event cycle. The next announced event sits at the top with a ticket link. Directly below, the most recent card shows the full results: main event, co-main and every bout with method and round. A latest results archive keeps prior events accessible with photo credit. A notify list captures fans who miss a presale so the promotion owns the audience instead of renting it from social platforms. The stat bar carries events produced, record attendance, years in Arizona combat sports and UFC alumni.
Deliverables
Next Event Block
The announced card with date, venue and a direct ticket purchase link.
Full Results Cards
Every bout with winner, method and round, published the same night.
Event Archive
Past cards kept accessible with photo credit and links to event pages.
Notify List
Email capture for presales and pay-per-view reminders that the promotion owns.
Key Features
- Hero with venue and Arizona positioning
- Events produced and attendance stat bar
- Next event announcement with ticket link
- Full fight card results with method and round
- Main event and co-main highlighting
- Latest results archive
- Notify me email capture
- Event page links for each card
- Mobile-first layout for event night traffic
The Results
Events Produced
Years in AZ Combat Sports
UFC Alumni
Notify List
The site now moves at the speed of the promotion. Results go up the night of the card, the next event is always the first thing a visitor sees, and the notify list turns event-night traffic into an audience RUF can reach before the next announcement.
Running events that outdate your website?
We build sites that stay current through every cycle and capture the audience you earn.