Entertainment VenueGaylord, Michigan

The Black Barn

Premier Entertainment Destination Brand

Building an exciting web presence for Northern Michigan's newest family fun destination.

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theblack-barn.com

Axe Throwing + More

Party Venue

The Challenge

The Black Barn launched as Northern Michigan's newest entertainment destination, offering a unique mix of activities including digital axe throwing, fowling, archery, gelly ball, laser tag, and a classic arcade. They needed a website that would capture the excitement of the venue, clearly present their diverse offerings with pricing, and drive bookings for both walk-in visitors and private events.

Problems Identified

New entertainment venue launching in competitive market
Multiple activities needed clear organization and pricing
Party room and venue rental options required booking system
Needed to establish brand as premier destination
Wide target audience from families to corporate events

Project Details

Industry

Entertainment / Family Fun Venue

Location

Gaylord, Michigan

Services Provided

Website Design
Brand Identity
Activity Showcases
Booking Integration

Technologies

Modern Web DesignMobile-FirstContact Forms

Visit theblack-barn.com

What We Built

We created a bold, energetic website that captures the fun atmosphere of The Black Barn. Each activity gets its own spotlight with clear pricing, while the party room and exclusive venue rental options are presented with easy-to-understand tiers. The visual gallery showcases the venue's unique atmosphere, from the black-lit gelly ball arena to the arcade games.

Deliverables

Activity Showcase

Each activity highlighted with pricing and booking options

Visual Experience

Gallery showcasing the venue atmosphere and activities

Party & Event Booking

Clear pricing tiers for rooms and exclusive rentals

Brand Identity

Bold, fun aesthetic matching the entertainment experience

Key Features

Bold hero with activity highlights
Individual activity pages with pricing
Photo gallery of venue and activities
Party room pricing tiers
Exclusive venue rental information
Hours and location prominently displayed
Contact form for bookings
Mobile-optimized for on-the-go planning

The Results

Activities Featured

Guest Capacity

Party Room Options

Premier Brand

The website positions The Black Barn as the go-to entertainment destination in Northern Michigan. Clear activity showcases, transparent pricing, and strategic booking CTAs work together to convert curious visitors into paying guests and party bookings.

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Break The Image - Web Design & Digital Marketing Agency

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I Love Ponds - Maryland Pond Contractor
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Rich Franklin - UFC Hall of Famer personal brand website

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