The Black Barn
Building an exciting web presence for Northern Michigan's newest family fun destination.
The Challenge
The Black Barn launched as Northern Michigan's newest entertainment destination, offering a unique mix of activities including digital axe throwing, fowling, archery, gelly ball, laser tag, and a classic arcade. They needed a website that would capture the excitement of the venue, clearly present their diverse offerings with pricing, and drive bookings for both walk-in visitors and private events.
Problems Identified
- New entertainment venue launching in competitive market
- Multiple activities needed clear organization and pricing
- Party room and venue rental options required booking system
- Needed to establish brand as premier destination
- Wide target audience from families to corporate events
Project Details
Industry
Entertainment / Family Fun Venue
Location
Gaylord, Michigan
Services Provided
- Website Design
- Brand Identity
- Activity Showcases
- Booking Integration
Technologies
What We Built
We created a bold, energetic website that captures the fun atmosphere of The Black Barn. Each activity gets its own spotlight with clear pricing, while the party room and exclusive venue rental options are presented with easy-to-understand tiers. The visual gallery showcases the venue's unique atmosphere, from the black-lit gelly ball arena to the arcade games.
Deliverables
Activity Showcase
Each activity highlighted with pricing and booking options
Visual Experience
Gallery showcasing the venue atmosphere and activities
Party & Event Booking
Clear pricing tiers for rooms and exclusive rentals
Brand Identity
Bold, fun aesthetic matching the entertainment experience
Key Features
- Bold hero with activity highlights
- Individual activity pages with pricing
- Photo gallery of venue and activities
- Party room pricing tiers
- Exclusive venue rental information
- Hours and location prominently displayed
- Contact form for bookings
- Mobile-optimized for on-the-go planning
The Results
Activities Featured
Guest Capacity
Party Room Options
Premier Brand
The website positions The Black Barn as the go-to entertainment destination in Northern Michigan. Clear activity showcases, transparent pricing, and strategic booking CTAs work together to convert curious visitors into paying guests and party bookings.
Launching an entertainment or event venue?
We build websites that capture the excitement and drive bookings.