Roots Counseling & Wellness
A Cedar City therapy practice built to be found by people searching from anywhere in Utah.
The Challenge
Roots Counseling & Wellness runs a full service practice out of Cedar City and sees clients virtually across Utah. That creates two very different search problems. Locally, people search for a therapist in Cedar City. Statewide, they search for online therapy in St. George, Salt Lake City, Provo or Moab. A single homepage cannot answer both. On top of that, the service list runs deep: individual, couples, family, group, telehealth, life skills coaching, alternative therapies, mental health assessments and ketamine treatment. Someone looking specifically for EMDR or ketamine is not going to dig for it, and someone in crisis needs a number immediately, not a nav menu.
Problems Identified
- One practice serving a local city and the entire state online
- Nine distinct services buried in a single list
- Clinical modality names that intimidate first time clients
- People in crisis needing immediate numbers, not navigation
- No landing pages for the telehealth cities they legally can serve
Project Details
Industry
Mental Health & Counseling
Location
Cedar City, Utah, with telehealth statewide
Services Provided
- Website Design
- Service Page Architecture
- Local & Regional SEO
- Conversion Copywriting
Technologies
What We Built
Every service got its own page, from individual counseling through ketamine treatment, so a specific search lands on a specific answer. Telehealth got its own set of city pages covering Southern Utah, Central Utah and the Wasatch Front, with a service areas index tying them together. The therapy approach section explains DBT, IFS, EMDR and motivational interviewing in plain language, then says outright that you do not need to know what they mean, that is their job. A crisis section sits on the homepage with 911, the 988 lifeline, the UNI crisis line and the domestic violence hotline, because a site in this category has a duty of care beyond marketing. Appointment requests and the existing patient portal both live in the header so new and returning clients are never in the same funnel.
Deliverables
Service Page Per Offering
Nine services each with their own page instead of one shared list.
Telehealth City Pages
Individual pages for the Utah cities they serve online, grouped by region.
Plain Language Modalities
DBT, IFS, EMDR and motivational interviewing explained without clinical jargon.
Crisis Resources On Page
Emergency, 988, UNI crisis line and domestic violence numbers on the homepage.
Key Features
- Individual, couples, family and group counseling pages
- Telehealth therapy page with city landing pages
- Life skills coaching page
- Alternative therapies page
- Mental health assessments page
- Ketamine treatment page
- Therapy approach explainer
- Crisis resources section
- Appointment request and patient portal links
The Results
Service Pages
Telehealth City Pages
Core Modalities Explained
Utah Regions Covered
A search for couples counseling in Cedar City and a search for online therapy in Provo now land on two different pages that both belong to Roots. The clinical depth is visible without being intimidating, and anyone in crisis finds a number before they find a form.
Serving one city and a whole state?
We build the page structure that lets you rank in both places at once.