Brittanie Fleming Coaching
Build confidence, redefine purpose, cultivate growth, said in her voice instead of coaching industry filler.
The Challenge
Coaching is one of the hardest things to sell online because everybody says the same three things. Transformation, accountability, unlock your potential. Brittanie Fleming is a certified life coach and certified health and wellness coach with a dual bachelor's in psychology and exercise science, a master's in psychology with a sport and exercise specialization, an ANBF pro card and time as an EMT and CNA. None of that matters if the site reads like every other coaching page. The people she works with are exhausted, juggling family and career, coping with loss and quietly second guessing themselves at two in the morning. They do not respond to hype. They respond to being recognized.
Problems Identified
- A crowded coaching market where every site makes the same promises
- Real credentials competing with polished but empty competitor pages
- Prospects who feel too overwhelmed to commit to an unclear process
- Pricing hidden behind a call, which stalls decisions
- Two distinct offers, life coaching and health coaching, needing separation
Project Details
Industry
Life & Health Coaching
Location
Maryland, with virtual coaching
Services Provided
- Website Design
- Brand Voice Copywriting
- Booking Integration
- SEO Structure
Technologies
Certifications
- Certified Life Coach, Health Coach Institute
- Certified Health & Wellness Coach, Health Coach Institute
- M.S. Psychology, Sport & Exercise Specialization
What We Built
The homepage opens by naming the feeling before naming the service. Waking up second guessing the day. Putting your own wellness last. Coping with loss while still showing up for everyone else. That section does the qualifying work a sales pitch cannot. From there the site splits cleanly into life coaching and health and wellness coaching, each with the specific things they can work on together, burnout, career transition, motherhood, perfectionism, weight loss, sleep and stress. The about page tells her actual story, corporate ladder, blended family, fitness and medical background, in her own words instead of a credential list. Packages are published with real numbers so nobody has to book a call to learn the price, and every path ends at the same free discovery call.
Deliverables
Recognition First Homepage
The opening section describes the client's situation before it mentions coaching at all.
Two Coaching Tracks
Life coaching and health and wellness coaching separated with their own focus areas.
Published Package Pricing
Three packages with session counts and per session cost stated openly.
Story Driven About Page
Her real path, credentials and philosophy written the way she speaks.
Key Features
- Does this sound familiar qualifying section
- Life coaching service page
- Health and wellness coaching section
- Three published coaching packages
- Credentials and experience section
- Coaching philosophy commitments
- Client testimonials
- Free discovery call booking flow
- Blog
The Results
Coaching Packages
Coaching Certifications
Sessions In Top Program
Discovery Call Cost
Someone who lands on the site now sees themselves in the first paragraph, knows what the work costs before they call, and books a discovery call already understanding the approach. The credentials support the story instead of carrying it.
Selling something personal?
We write sites that sound like you instead of like everyone else in your industry.