K&A1 Home Improvement
Fifty years of Maryland home improvement work needed local search coverage and a faster quote path.
The Challenge
K&A1 has been serving Maryland homeowners since 1975 with windows, doors, sunrooms, awnings, kitchens and bathrooms. Half a century in business in two counties builds a referral network, and referral businesses usually have the weakest web presence because they never needed one. The problem shows up when the referrals slow down or a younger homeowner searches before calling. Their service area covers a long list of specific towns across Baltimore and Harford Counties, and none of those towns appeared anywhere a search engine could see.
Problems Identified
- Fifty years of reputation invisible to online searchers
- Two counties and more than twenty towns unnamed on the site
- Four service lines with no dedicated pages
- No fast path from landing to quote request
- Local testimonials with nowhere to live
Project Details
Industry
Home Improvement Contractor
Location
Baltimore County and Harford County, Maryland
Services Provided
- Website Design
- Local SEO Structure
- Service Page Development
- Lead Capture Build
Technologies
Certifications
- Licensed in Maryland
What We Built
We built the site around service plus place. Windows and doors and sunrooms and awnings each get real pages, with kitchen and bathroom remodeling covered in the services section. A service area section names every town the company covers, thirteen in Baltimore County and ten in Harford County, so local searches have something to match. A free quote form sits directly in the hero rather than three clicks deep. Trust markers, licensed in Maryland, hundreds of local installs and serving homeowners since 1975, run above the fold, and a testimonials page collects the reviews that used to only travel by word of mouth.
Deliverables
Named Town Coverage
Twenty three Baltimore and Harford County towns listed for local search relevance.
Hero Quote Form
The free quote request placed in the first screen instead of a buried contact page.
Service Pages
Windows and doors plus sunrooms and awnings given their own depth.
Testimonial System
Local reviews with town and project type so prospects see neighbors.
Key Features
- Windows and doors service page
- Sunrooms and awnings service page
- Kitchen remodeling content
- Bathroom remodeling content
- Baltimore County town coverage
- Harford County town coverage
- Hero free quote form
- Testimonials page
- Click to call throughout
The Results
Towns Covered
Service Lines
Counties Served
Serving Maryland Since
A fifty year old referral business now shows up for the searches its referrals were already making. Every town in the service area is named, the quote form is the first thing a visitor sees, and the reviews finally live somewhere a stranger can read them.
Referrals slowing down?
We build local search structure so the next generation of homeowners can find you.