M.E.N.O. Power
One event, one decision, one form. A focused landing page for a menopause wellness program launch.
The Challenge
Dani Gym & Wellness was launching M.E.N.O. Power, a menopause focused wellness program built around movement, energy, nourishment and optimization, starting with a free intro class and leading into a paid six week program. Running that launch off the main gym site would have buried it. Anyone arriving from a flyer, a social post or word of mouth needed to land on a page with exactly one job: get them registered for the intro class on the date it happens. Adding navigation, other programs or general gym content to that page would only give people ways to leave.
Problems Identified
- A dated event that loses value the moment the page distracts
- Two offers, a free class and a paid program, competing for the same click
- Attendees split between in person and Zoom
- A sensitive topic that needs respect, not fitness industry hype
- Traffic arriving from flyers and social with no context
Project Details
Industry
Fitness & Wellness Programs
Location
Westminster, Maryland, in person and on Zoom
Services Provided
- Landing Page Design
- Event Copywriting
- Lead Capture Form
- Conversion Optimization
Technologies
What We Built
A single scroll page with no exits. The date, time, address and phone number sit in the hero next to the free intro class headline, so someone who only wants the logistics gets them immediately. Below that, three plain statements of what the class covers: hormone changes and symptom navigation, fitness and nutrition through the transition, and mental health and hormone health strategies. The six week paid program is present as a secondary link rather than a competing call to action, so the free class stays the primary conversion. The registration form is short, name, phone, email, and asks one qualifying question, in person or Zoom, which doubles as headcount planning. The tone stays grounded, framing menopause as a beginning rather than an ending without overselling it.
Deliverables
Single Purpose Landing Page
No navigation and no competing content. One event, one action.
Logistics In The Hero
Date, time, address and phone visible before any scrolling.
Attendance Mode Question
In person or Zoom captured at signup for accurate headcount.
Free To Paid Path
The six week program linked as a secondary step behind the free class.
Key Features
- Free intro class hero with full event details
- What you will learn section
- Coach introduction
- Short RSVP form
- In person or Zoom selection
- Six week program link
- Tap to call
- Mobile first single page layout
The Results
Page, One Goal
Class Topics
Follow On Program
Attendance Options
Traffic from flyers and social lands on a page that answers when, where and what, then asks for four fields. The free class does the selling for the paid program instead of the page trying to sell both at once.
Launching a class or an event?
We build focused landing pages that do one job and do it well.