Fischer Investigative Services
A licensed Maryland private investigator needed a site that reassures people in a hard moment.
The Challenge
Fischer Investigative Services is a licensed private investigation agency working across Central Maryland, holding Maryland State Police agency license 22PLU - PD17413 with over 10 years of experience. Their clients are rarely shopping casually. Someone looking into infidelity, a custody matter or a missing family member is under stress and unsure whether a private investigator is even the right call. The site had to explain seven distinct service lines without feeling cold, establish licensing immediately, and give hesitant visitors a low-pressure way to figure out whether they need help at all.
Problems Identified
- Visitors arrive stressed and unsure what service they need
- Confidentiality concerns stop people from filling out forms
- Licensing needed to be visible immediately, not on an about page
- Seven service lines with very different emotional weight
- No low-commitment step between browsing and calling
Project Details
Industry
Private Investigation
Location
Central Maryland
Services Provided
- Website Design
- Service Page Development
- Interactive Quiz Build
- Lead Intake Form
Technologies
Certifications
- Maryland State Police Agency License 22PLU - PD17413
What We Built
We built a site that leads with trust signals and gives people an easy first step. The Maryland State Police agency license number, the years of experience and the confidentiality promise sit in the hero. Seven services each get their own explanation, from infidelity investigations and child custody to background checks, surveillance, corporate investigations, location services and insurance investigations. A ten question quiz lets someone find out whether professional investigation services fit their situation without talking to anyone. A consultation request form sits high on the page for those ready to move.
Deliverables
Trust-First Hero
License number, years of experience and confidentiality stated before anything else.
Seven Service Explanations
Each investigation type described in plain terms so visitors self-select.
Ten Question Quiz
A no-pressure way for unsure visitors to learn whether they need an investigator.
Consultation Request Form
Short intake with investigation type so the first call starts informed.
Key Features
- Hero with licensing and confidentiality badges
- Maryland State Police license number displayed
- Consultation request form above the fold
- Infidelity investigation service page
- Child custody service page
- Background check service page
- Surveillance service page
- Corporate investigation service page
- Location and insurance investigation pages
- Ten question qualification quiz
- Click to call phone number
The Results
Service Lines
Years Experience
Quiz Questions
State Police License
The site handles the part of the job that used to happen on an uncomfortable first phone call. Visitors confirm the licensing, understand the service they need, and arrive at the consultation form already knowing what they are asking for.
Selling a service people are nervous to buy?
We build sites that establish trust first and give hesitant visitors an easy first step.