Harshaw Home Renovators
A licensed Kansas general contractor needed a site that sorts homeowners into the right project before the first phone call.
The Challenge
Harshaw Home Renovators handles kitchens, bathrooms, basements, whole home renovations, decks and design build work across Franklin, Douglas and Johnson counties. That range is a selling point, but it is also a problem online. Most homeowners land on a remodeling site knowing they want a change and not much else. If every service sits on one long page, people scroll, get overwhelmed and leave. Harshaw also carries a Kansas general contractor license and a two year workmanship warranty, and neither of those was doing any work for them on the old presentation.
Problems Identified
- Six distinct service lines competing for attention on one page
- Homeowners unsure which project they actually need
- License number and warranty buried instead of building trust
- No clear path from browsing to a scheduled conversation
- Service area not obvious to nearby Kansas homeowners
Project Details
Industry
Home Remodeling / Renovation
Location
Ottawa, Kansas
Services Provided
- Website Design
- Service Page Development
- Interactive Quiz Build
- Portfolio Structure
Technologies
Certifications
- Kansas Licensed General Contractor GEN-000052-2019
What We Built
We built a site organized around how homeowners actually shop. Each service gets its own page with real explanations of the work, the process and what to expect. The header carries the license number, the insurance status and the two year workmanship warranty so trust is settled before anyone scrolls. We added a 60 second project finder quiz that asks five questions and points people toward the right project for their space, budget and timeline. That turns an undecided visitor into a qualified lead with a specific project in mind.
Deliverables
Six Dedicated Service Pages
Kitchen, bathroom, bathroom design, whole home, basement finishing and deck building each get real depth.
60 Second Project Finder Quiz
Five questions that route undecided homeowners toward the right project and a next step.
Credential Bar
License GEN-000052-2019, insured status and the two year workmanship warranty sit above the fold.
Portfolio Structure
Project galleries organized by room type so people find work that matches their own home.
Key Features
- Kitchen remodeling service page
- Bathroom remodeling and bathroom design pages
- Whole home renovation page
- Basement finishing page
- Deck and outdoor living page
- Interactive project finder quiz
- Portfolio browsing by project type
- County level service area messaging
- Daily communication and progress photo promise
The Results
Service Pages
Quiz Questions
Counties Served
Year Warranty Featured
Harshaw now has a site that sorts homeowners before they call. The quiz gives undecided visitors a reason to engage instead of bouncing, the service pages answer the questions that used to eat up phone time, and the license and warranty do their job on every page.
Too many services on one page?
We build sites that sort visitors into the right project before they ever pick up the phone.