First Choice Flooring Solutions
Over ninety percent of their work came from referrals. The site was built to add a second channel.
The Challenge
First Choice Flooring is run by Wesley Wilford, who personally supervises every project and has fifteen years in the trade. The business grew almost entirely on word of mouth, and over ninety percent of jobs still come from referrals. That is a great problem and a fragile one. Referral flow is not something you can turn up when a month runs slow. Meanwhile, homeowners across the South Denver Metro were searching by material and by town, carpet in Franktown, hardwood in Parker, luxury vinyl in Castle Rock, and finding everyone except the installer their neighbors already recommend.
Problems Identified
- Nearly all revenue depending on referrals with no second channel
- Five flooring materials with nowhere to rank individually
- A wide South Denver service area with no town level pages
- Certifications and licensing not visible to first time visitors
- No path from browsing to a free estimate request
Project Details
Industry
Flooring Installation
Location
Franktown, Castle Rock and the South Denver Metro area, Colorado
Services Provided
- Website Design
- Service Page Development
- Local SEO Structure
- Content Development
Technologies
Certifications
- Fully licensed and insured
- Shaw and Mohawk certified installers
What We Built
We built pages for how people actually search. Each material gets its own service page: carpet, luxury vinyl, hardwood, laminate and tile. Each community gets its own service area page with zip codes, covering Franktown, Castle Rock, Parker, Elizabeth, Kiowa, Monument, Cherry Hills Village and the surrounding towns. The family owned story leads with the things that close flooring jobs, fifteen years of experience, fully licensed and insured, Shaw and Mohawk certified installers, and an owner who is on site rather than dispatching. Testimonials from real customers in Franktown, Elizabeth and Parker sit alongside a free estimate call to action on every page.
Deliverables
Material Level Pages
Five flooring types each with a dedicated page instead of one combined services list.
Service Area Network
Town by town pages with zip codes across the South Denver Metro.
Trust Signals Up Front
Licensing, insurance and manufacturer certifications placed where new visitors see them.
Free Estimate Flow
A conversation first contact path on every page rather than a buried form.
Key Features
- Carpet installation page
- Luxury vinyl page
- Hardwood page
- Laminate page
- Tile page
- Town level service area pages with zip codes
- Testimonials page
- About page with owner story
- Free estimate request flow
The Results
Years Experience
Material Pages
Work From Referrals
Certified Brands
The referral engine keeps running, and now there is a second door. Homeowners searching by material and by town find a licensed, certified, owner supervised installer with real customer accounts attached.
All your work coming from referrals?
We build the second channel so a slow month is not a crisis.