Auburn Sky Landscaping
Celebrating a milestone while building systems for the next 25 years.
The Challenge
Auburn Sky Landscaping was celebrating 25 years in business—a major milestone. They needed content that honored their history while driving new business. Their existing site had project photos but lacked the depth and storytelling that would set them apart from competitors.
Problems Identified
- Major 25-year milestone needed celebration
- Existing site had project photos but lacked storytelling
- No system for ongoing project documentation
- Competitors had more compelling content
Project Details
Industry
Landscaping / Hardscaping / Water Features
Location
Northern New Jersey
Services Provided
- Content Strategy
- Project Profile Pages
- Newsletter Development
- Image Strategy
Technologies
What We Built
We developed a comprehensive content strategy celebrating their 25-year milestone while creating systems for ongoing project documentation. This included project profile pages, newsletters, and brand-consistent content.
Deliverables
25th Anniversary Messaging
Honoring their history
Project Profile Pages
Key projects with full stories
Newsletter Templates
Ongoing client communication
Squarespace HTML Blocks
Platform-compatible content
Image Strategy
Recommendations for visual content
Content Calendar
Ongoing content approach
Key Features
- Full storytelling for each project
- Before/during/after documentation
- Client-focused narratives
- Service highlights per project
- Milestone celebration content
- Scalable content system
The Results
Years Celebrated
Project Profiles
Newsletter System
Content Strategy
Auburn Sky now has a content system that celebrates their history, showcases their expertise, and provides a scalable approach for documenting future projects and communicating with clients.
Ready for content that tells your story?
We create content strategies that celebrate your history while driving new business.