Northeast Roofing & Facade
Forty years of metal roofing craft presented as engineered systems instead of a generic roofer pitch.
The Challenge
Northeast Roofing & Facade has spent forty years installing metal roofing and facade systems on homes, commercial buildings and industrial facilities across Northeast Pennsylvania. The work is technical. A mechanically seamed roof, a double fold copper roof and a snaplock system are different products with different lifespans, slope requirements and price points. A generic roofing site flattens all of that into one word, roofing, and puts a forty year specialist in the same bucket as a shingle crew that started last spring.
Problems Identified
- Six distinct systems collapsed into a single roofing category
- No way for architects and builders to compare system options
- Facade and gutter work invisible behind the roofing message
- Three different buyer types sharing one message
- Decades of craftsmanship not visible in search results
Project Details
Industry
Metal Roofing & Facade Systems
Location
Residential, commercial and industrial projects across Northeast Pennsylvania
Services Provided
- Website Design
- Service Page Development
- Project Gallery Build
- Local SEO Structure
Technologies
Certifications
- Installed to SMACNA standards
What We Built
We gave every system its own page. Mechanically seamed roofs, double fold copper, snaplock, EPDM membrane, copper gutters and metal gutters each get their own explanation with the specifics that matter, low slope capability down to a quarter in twelve, fifty to eighty year lifespans installed to SMACNA standards, solar ready seams that accept panels without penetrating the roof. A performance section covers energy savings, recycled content and recyclability, the arguments that win commercial and industrial specs. A completed project gallery runs from Victorian homes and modern residences to warehouse facades and railcar facility roofing, so all three buyer types see work that looks like theirs.
Deliverables
System Level Pages
Six roofing and gutter systems each with their own page, specs and use cases.
Three Market Positioning
Residential, commercial and industrial work presented side by side instead of blended.
Performance Arguments
Longevity, energy efficiency, recycled content and solar readiness laid out for spec driven buyers.
Project Gallery
Completed work spanning homes, warehouses and industrial facilities.
Key Features
- Mechanically seamed roof page
- Double fold copper roof page
- Snaplock roofing system page
- EPDM membrane roofing page
- Copper gutter system page
- Metal gutter system page
- Completed project gallery
- Free estimate request flow
- Residential, commercial and industrial paths
The Results
Years Experience
Systems Detailed
System Lifespan
Markets Served
The site now sells the difference between a metal roof and a mechanically seamed metal roof, which is the whole business. Homeowners, general contractors and facility managers each land on a page written for the decision they are making.
Doing technical work that looks generic online?
We build pages that explain what makes your system different from the cheap version.