Mirin Metal Roofing
A metal roofer that manufactures its own panels needed a site that makes that advantage impossible to miss.
The Challenge
Most metal roofing contractors order panels from a supplier and install what shows up. Mirin fabricates in house, which means custom profiles, exact measurements and quality control that a reseller cannot promise. That is a real competitive edge and it was invisible online. Buyers also arrive from very different places. A homeowner wants to know what it looks like and what it costs. A commercial builder wants profiles, finishes and wind uplift ratings. One flat homepage cannot serve both.
Problems Identified
- In-house fabrication capability treated as a footnote
- No color and finish reference for buyers mid decision
- Residential and commercial buyers sharing one message
- Product profiles undocumented, so every question became a phone call
- Nothing on the site supporting the fifty year warranty claim
Project Details
Industry
Metal Roofing & Fabrication
Location
Eastern Pennsylvania
Services Provided
- Website Design
- Product Page Development
- Scheduling Integration
- SEO Structure
Technologies
What We Built
We built the site around the shop. Fabrication gets its own service page explaining custom profiles, precise measurement and internal quality control. Product pages cover standing seam with concealed fasteners and double lock seams, wall panels and soffit for full building envelope work, and a color and finish chart buyers can browse without calling. Market pages split residential from commercial so each audience gets the language and the proof it needs. A scheduling flow replaces the generic contact form, so a serious buyer books a consultation instead of sending a message into the void.
Deliverables
Fabrication as a Service
In-house manufacturing given its own page instead of a bullet on the about section.
Product Profile Pages
Standing seam, wall panels and soffit documented with specs buyers can compare.
Color & Finish Library
A browsable chart so buyers can narrow choices before the consultation.
Market Split
Residential and commercial paths with proof points written for each one.
Key Features
- Standing seam product page
- Wall panel and soffit page
- Custom fabrication service page
- Color and finish chart
- Residential market page
- Commercial market page
- Consultation scheduling flow
- Warranty and performance detail
The Results
Years Experience
Panel Lifespan
Warranty
Product Lines
Fabrication is now the first thing a visitor understands about Mirin, not something they discover on a sales call. Buyers can compare profiles and finishes on their own time and book a consultation already knowing what they want.
Have a capability competitors cannot match?
We make it the first thing a buyer understands about you.