Dr. Kruglyakov Pediatrics
Board certified, hospital affiliated and multilingual, presented the way anxious parents actually evaluate a pediatrician.
The Challenge
Choosing a pediatrician is one of the highest trust decisions a parent makes, and most of it happens on a phone screen late at night. Dr. Kruglyakov has more than twenty years of experience, board certification, an attending role at a major Los Angeles medical center and fluency in English, Russian, Ukrainian and Spanish. Those are exactly the things parents want to know, and they were not being communicated in a way a stressed parent could absorb in ten seconds. The practice also needed to signal warmth. A pediatric site that looks like a hospital intranet loses to one that feels like somewhere you would bring a toddler.
Problems Identified
- High trust decision made quickly on mobile
- Strong credentials not surfaced where parents look first
- Multilingual capability unknown to the families it would matter most to
- After hours worry with no visible answer
- Clinical tone competing with the warmth the practice actually has
Project Details
Industry
Pediatrics
Location
Mid-Wilshire, Los Angeles, California
Services Provided
- Website Design
- Healthcare Copywriting
- Video Integration
- Local SEO Structure
Technologies
Certifications
- Board-Certified Pediatrician
What We Built
The credentials run as a single line directly under the headline: board certified pediatrician, hospital affiliated, twenty plus years of experience. No scrolling required. A why parents choose us section expands that into four reasons, including twenty four seven emergency phone access for urgent concerns and multilingual care in English, Russian, Ukrainian and Spanish, which is a genuine differentiator in that part of Los Angeles. Services are grouped by the child's stage rather than by billing category, newborn care, well child exams, immunizations following AAP guidelines and behavioral consults, so a parent finds their situation instead of a code list. Video of kids rather than stock clinical photography sets the tone, and the visit types are split into new patients, well child visits and same day sick visits so parents know which appointment to ask for.
Deliverables
Credentials Above The Fold
Board certification, hospital affiliation and years of experience in the first line.
Services By Child Stage
Newborn through adolescent grouping instead of clinical categories.
Multilingual Care Highlighted
Four languages named as a reason to choose the practice.
Visit Type Clarity
New patient, well child and same day sick visits explained separately.
Key Features
- Services overview page
- Newborn care and well child exams
- Immunizations following AAP guidelines
- Behavioral consults
- Parent testimonials
- 24/7 emergency line callout
- Office location and hours
- Tap to call and contact page
- Video hero
The Results
Years Experience
Languages Spoken
Core Service Areas
Urgent Phone Access
A parent comparing pediatricians at midnight gets the three things that decide it, credentials, access and language, before they scroll. The practice reads as both serious and warm, which is the balance this category demands.
Trust is your whole sales pitch?
We put the credentials that matter where people actually look.