Drugs R Us CGM
Four continuous glucose monitors, one qualification path, and the cost question handled up front.
The Challenge
Continuous glucose monitors change how people manage diabetes, and almost nobody buys one without first asking whether insurance will cover it. That single question is where most enrollment traffic disappears. Drugs R Us needed a site that could do three jobs at once: explain what a CGM actually does for someone still finger sticking, present four different devices from two manufacturers without turning the page into a spec sheet, and make the insurance and cost path feel handled rather than uncertain. The audience also skews older, which means readable type, big tap targets and a visible phone number are not optional details.
Problems Identified
- Insurance coverage uncertainty stopping enrollment before it starts
- Four devices from two manufacturers to compare without overwhelming
- Prospects unfamiliar with what continuous monitoring changes day to day
- An older audience needing large type and a clear phone path
- A qualification process that sounds complicated until it is explained
Project Details
Industry
Medical Devices & Pharmacy
Location
Mequon, Wisconsin
Services Provided
- Website Design
- Conversion Copywriting
- Lead Capture Form
- Accessibility-Minded Layout
Technologies
What We Built
The insurance answer moves to the front. Insurance assistance is one of three headline benefits, the free benefit check is the primary call to action everywhere, and the copy states plainly that there are no upfront costs or commitments. The device section gives each monitor a positioning label, latest technology, proven reliability, smart alerts and most advanced, so a visitor can pick without reading four spec lists side by side. A benefits section explains what changes in real life, no finger sticks, alerts before a low, long term data for treatment decisions, rather than repeating manufacturer marketing. The qualification process is spelled out as four numbered steps ending in device delivery and setup support. The Mequon office address, hours, phone and fax sit at the bottom, because a local pharmacy behind a national sounding service is a trust asset.
Deliverables
Insurance First Messaging
Coverage help and the free benefit check lead instead of the product.
Labeled Device Comparison
Each of the four monitors positioned so a choice takes seconds.
Four Step Enrollment
Pre qualification through device setup laid out as numbered steps.
Local Office Trust Block
Mequon address, hours and direct phone number stated clearly.
Key Features
- Free benefit check as primary CTA
- Four CGM device profiles
- Insurance assistance messaging
- Benefits of continuous monitoring section
- Four step qualification process
- Pre qualification form
- Local office details and hours
- Large type and tap to call
The Results
CGM Devices Offered
Step Enrollment Process
Stated CGM Benefits
Upfront Cost
The question that used to end the visit now gets answered in the first screen. Visitors move from wondering whether they can afford a CGM to submitting a benefit check, and the local office reassures them there is a real pharmacy behind it.