Doggy Doo Removal
A Utah pet waste removal service that leads with price, no contracts and 25 percent of every fee going to local schools.
The Challenge
Pet waste removal is a low ticket, high frequency service, which means the sale has to happen without a phone call. Nobody schedules a consultation about their yard. The barriers are small but real: how much is it, am I locked in, do you come in winter, do you handle big dogs. Miss any one of those and the visitor closes the tab. On top of that, this is a category people are slightly embarrassed to search for, so the tone has to be light without becoming unserious. The business also had a genuine differentiator that most competitors cannot match, a quarter of every service fee going to local schools, and it was not being used.
Problems Identified
- A low ticket service that cannot support a sales call
- Buyers assuming long term contracts and hidden minimums
- Seasonal doubt about whether service continues in winter
- A community giving program with no visibility
- A category people search for quietly and quickly
Project Details
Industry
Pet Waste Removal
Location
Eagle Mountain and Saratoga Springs, Utah
Services Provided
- Website Design
- Conversion Copywriting
- Local SEO
- Content Strategy
Technologies
What We Built
The homepage headline is three short lines, clean yards, happy dogs, more free time, followed immediately by a $15 entry price on the primary button. That single move kills the biggest objection before it forms. Six reason cards then take out the rest in order: no contracts and cancel anytime, year round service rain or shine, supporting local schools, flexible weekly or biweekly plans, all breeds and all sizes, competitive pricing. The school giving program gets its own full section rather than a footnote, because in a small Utah community that is the reason a neighbor picks this crew over another. An educational block explains why pet waste matters, the bacteria and parasites that survive in soil for years, giving the site real content for search without turning into a lecture. Service area, testimonials, a blog and even a game round out a site built for a five second decision.
Deliverables
Price On The Primary Button
The $15 entry point stated in the call to action instead of hidden behind a quote form.
Objection Cards In Order
No contracts, year round, all breeds and flexible plans handled in one scroll.
School Giving As A Section
The 25 percent local schools commitment given real estate, not a footnote.
Health Education Content
Why pet waste matters, written for search and for the hesitant homeowner.
Key Features
- Price forward hero call to action
- Six reason to choose cards
- Community giving section
- Pet waste health education block
- Services page
- Service area page
- Testimonials page
- Blog
- Interactive game page
- Click to call in the header
The Results
Starting Price
Of Fees To Local Schools
Contracts Required
Months Of Service
A homeowner can go from search result to booked without a phone call, already knowing the price, the flexibility and where a quarter of their money goes. The giving program stopped being a secret.
Selling a recurring local service?
We put the price, the terms and the booking button where people can actually see them.