Turn Finished Jobs Into Pages That Sell the Next One
The 12-step method, AI prompt engine, and templates that turn your best work into project profiles that close deals. Built for contractors, not writers.
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✓ 12 Step-by-Step Documents | ✓ Master AI Prompt | ✓ Lifetime Access
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A Gallery Shows What You Did.
A Profile Sells the Next Job.
The Photo Gallery:
- A grid of photos with no story behind them
- No prices, so buyers with the wrong budget waste your time
- No context, so buyers cannot tell a $5,000 job from a $50,000 one
- Nothing for Google to rank, so the page brings no traffic
- Nothing to send a prospect during an estimate
The Project Profile:
- The client's story, their dream, the challenge, and your solution
- The investment on the page, so the right buyers lean in
- Timeline, materials, and standout details that prove you know the work
- A full SEO pack so each profile can rank on its own
- A link you can send during estimates to close the deal
How the System Works
Capture the job, feed the engine, publish the page. Repeat after every project.
Capture
The photo protocol and the 13 intake questions. Five minutes per job, straight from the truck.
Generate
The Master AI Prompt turns your answers into a full profile draft with the SEO pack included.
Publish
The publishing workflow, internal linking pattern, and QA checklist get the page live and connected.
Here's Everything You Get
12 documents in 5 parts, from the method to the 30-day sprint
Part 1: The Method
Why Project Profiles Beat Photo Galleries
A gallery shows what you did. A profile sells the next job. Learn the difference and why it matters.
The 12-Step Anatomy of a Profile That Sells
Every section of a profile that converts, from the project title to the call to action.
The Investment Step: Putting Price on the Page
Why most contractors skip the price, why that is a mistake, and how to state it with confidence.
Part 2: The Capture System
The Job Site Photo Protocol
What to shoot before, during, and after every job, and how to make it a crew habit.
The 13 Intake Questions
The exact question set that feeds the AI prompt, plus a field version for the truck.
Part 3: The Engine
The Master AI Prompt
The full copy-and-paste prompt with voice rules, never-invent rules, and the 12 section spec.
Trade Vocabulary Packs
Swap-in terminology so your pages sound like an expert in your trade wrote them.
Fixing the Output
What AI gets wrong, what to never let it invent, and the QA checklist before publishing.
Part 4: Publishing
The SEO Pack
Page title, meta description, URL slug, image alt text, and schema. What each one does.
Publishing Your Profile
Where profiles live on your site, how to publish on your platform, and how to keep photo pages fast.
Linking Profiles Into the Rest of Your Site
Connect every profile to your service pages and service area pages so none of them sit orphaned.
Part 5: Selling With Them
The First Five Profiles Sprint
A 30-day plan to publish your first five profiles and start using them in estimates and follow-ups.
Is This System Right for You?
Perfect For:
- Contractors who do great work but have nothing online that proves it
- Owners tired of estimates where the prospect has no idea what things cost
- Anyone who wants website content that keeps selling after the job is done
- DIY-minded owners who can commit a few hours per profile
- Trades of all kinds: ponds, landscaping, roofing, plumbing, HVAC, and general construction
Not For:
- Anyone who will not take photos or answer 13 questions after a job
- Owners looking for push-button content with zero editing
- Anyone unwilling to put real prices on their website
- Companies that already have a marketing team publishing case studies
- Anyone who would rather hand it off entirely (we can do it for you instead)
Get The Project Profile System
One payment. Every document. Yours forever.
What You Get:
- All 12 documents across 5 parts
- The 12-step profile anatomy
- The Master AI Prompt, copy and paste ready
- Trade vocabulary packs for 6 trades
- The 13 intake questions with a field version
- The job site photo protocol
Plus:
- The SEO pack spec for every profile
- Publishing steps for WordPress, Squarespace, and Wix
- The internal linking pattern
- The pre-publish QA checklist
- The First Five Profiles 30-day sprint
- Lifetime access with all future updates
One-time payment. Lifetime access.
A fraction of what one closed job is worth.
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Secure checkout. Instant access. 30-day money-back guarantee.
Where This Fits With Everything Else
Three ways to work with us, depending on how hands-on you want to be.
Pond SEO Course
The free course that teaches pond contractors the fundamentals of local SEO. Start here if you are new to ranking on Google.
Start the free courseThe 'Copy & Paste' Pond SEO System
The complete local SEO system for pond contractors. Templates, checklists, and a 90-day roadmap to rank your whole site.
See the $97 systemDone-For-You Website Build
We build your whole site, project profiles included. You approve the work, we do the work.
See website designFrequently Asked Questions
Your Best Work Should Be Selling for You
Every finished job is proof. The Project Profile System turns that proof into pages that rank, build trust, and close the next deal.
Opening soon. Get notified.
The Project Profile System is not open for purchase yet. Leave your email and you will be first to know when it opens.
12 documents. Master AI prompt. Lifetime access.