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6 Ways to Bring Empathy Into Your Marketing Strategy (in 2021 and Beyond)

Posted by Nadya_KhojaThe events of 2020 have shown us just how important empathetic marketing is for businesses both large and small. The world has changed and businesses need to adapt to the new needs of their customers if they want to grow. The best way to do that is through empathy. What is empathetic marketing? Empathy is the ability to see events and situations from another’s perspective — to put yourself in their shoes. For brands, empathetic marketing is about seeing the world through the user’s point of view. It helps you place the customer [...]

By |2021-03-29T15:03:31+00:00March 29th, 2021|SEO|Comments Off on 6 Ways to Bring Empathy Into Your Marketing Strategy (in 2021 and Beyond)

7 Dead Simple Ways to Reduce Bounce Rate

Posted by Cyrus-ShepardIs a high bounce rate bad? The answer is: it depends, but yes, sometimes it can be. Is a high bounce rate bad for SEO? That’s where it gets a little more complicated. In this week’s episode of Whiteboard Friday, Cyrus gives you seven easy SEO tips to address your bounce rate, and increase engagement and satisfaction to make your users happier. Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Welcome, Moz fans, to a new edition of Whiteboard Friday. My name is Cyrus Shepard. Today [...]

By |2021-03-26T15:04:54+00:00March 26th, 2021|SEO|Comments Off on 7 Dead Simple Ways to Reduce Bounce Rate

Announcing: The MozCon Virtual 2021 Initial Agenda

Posted by cheryldraperCome one, come all to the hottest ticket in virtual! We’re packing up the MozCon big top and bringing all the MozCon magic straight to your front door. Last year we took MozCon to the virtual stage for the first time, and we loved it so much, we’re doing it again! Only this time, we’re taking it to the next level with exclusive performances by world-renowned local SEO jugglers, automation acrobats, link building magicians, and so much more! We know SEO doesn't stop — searchers keep on searching, and marketers need to stay on [...]

By |2021-03-25T15:01:00+00:00March 25th, 2021|SEO|Comments Off on Announcing: The MozCon Virtual 2021 Initial Agenda

SEO Website Analytics: Going One Step Deeper Into GA

Posted by Brie-E-AndersonWebsite analytics can tell us a lot about our audience and how they interact with our site. Oftentimes, we rely heavily on these analytics for reporting. But what if I told you that Google Analytics provides data that can be used as a strategy tool? In this post, we are going to quickly look at three very specific, very actionable Google Analytics views for uncovering SEO opportunities. Track Core Web Vitals Google has verified that Largest Contentful Paint (LCP), First Input Delay (FID), and Cumulative Layout Shift (CLS) are now part of the [...]

By |2021-03-24T15:03:20+00:00March 24th, 2021|SEO|Comments Off on SEO Website Analytics: Going One Step Deeper Into GA

Featured Snippets: Not Gone, Just on Holiday (Apparently)

Posted by Dr-PeteOn February 19, 2021, we measured a dramatic drop in Featured Snippets on Google SERPs in the US. Like any responsible data scientist, I waited to make sure it wasn't a fluke, did my homework, and published when I was sure I was onto something. Then, this happened (30-day view): C'MON, GOOGLE! I did all these beautiful analyses, found a lovely connection between Featured Snippet losses, YMYL queries, and head terms, and then you go and make me look like a chump?! Is there anything we can learn from this strange turn of [...]

By |2021-03-23T15:05:53+00:00March 23rd, 2021|SEO|Comments Off on Featured Snippets: Not Gone, Just on Holiday (Apparently)

The Local Finder vs. Google Maps: How Different Are They?

Posted by MiriamEllisGoogle must be one of the most experimental enterprises the world has ever known. When it comes to the company’s local search interfaces, rather than rolling them all out as a single, cohesive whole, they have emerged in piecemeal fashion over two decades with different but related feature sets, unique URLs, and separate branding. Small wonder that confusion arises in dialog about aspects of local search. You, your agency coworkers, and your clients may find yourselves talking at cross-purposes about local rankings simply because you’re all looking at them on different interfaces! Such [...]

By |2021-03-22T15:06:18+00:00March 22nd, 2021|SEO|Comments Off on The Local Finder vs. Google Maps: How Different Are They?

Stop Asian Hate

Posted by SarahBirdWe condemn the horrific acts of hate and violence targeting the Asian American and Pacific Islander (AAPI) community, which culminated in the tragic mass shooting in Georgia on March 17th. We mourn the loss of life and grieve with the families that have been broken by this latest racist, misogynistic hate crime. This is not an isolated incident. We must acknowledge the widespread examples of violence and prejudice, bigotry, and intolerance that have been building for some time. We've seen attacks on elders in the Asian community. Children face bullying from peers. There [...]

By |2021-03-20T15:04:04+00:00March 20th, 2021|SEO|Comments Off on Stop Asian Hate

Every Metric Is A Vanity Metric

Posted by Dr-PeteMarketers can get caught up in specific metrics, focusing on those data points that make you look good in reporting, but don’t help you understand your performance.  In this week’s episode of Whiteboard Friday, Dr. Pete discusses the vanity we bring to the metrics we track, and how to take a better, more realistic view of your results. Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Hi, everybody. Welcome to another edition of Whiteboard Friday. I'm Dr. Pete, the Marketing Scientist for Moz, and [...]

By |2021-03-19T15:00:50+00:00March 19th, 2021|SEO|Comments Off on Every Metric Is A Vanity Metric

LSI Keywords: What Are They and Why Do They Matter in SEO?

Posted by JessicaFosterThe written content on your website serves to not only inform and entertain readers, but also to grab the attention of search engines to improve your organic rankings. And while using SEO keywords in your content can help you get found by users, focusing solely on keyword density doesn’t cut it when it comes to creating SEO-friendly, reader-focused content. This is where LSI keywords come in. LSI keywords serve to add context to your content, making it easier to understand by search engines and readers alike. Want to write content that ranks and [...]

By |2021-03-17T15:00:35+00:00March 17th, 2021|SEO|Comments Off on LSI Keywords: What Are They and Why Do They Matter in SEO?

LiveBlogPosting Schema: A Powerful Tool for Top Stories Success

Posted by cml63One of the great things about doing SEO at an agency is that you're constantly working on different projects you might not have had the opportunity to explore before. Being an SEO agency-side allows you to see such a large variety of sites that it gives you a more holistic perspective on the algorithm, and to work with all kinds of unique problems and implementations. This year, one of the most interesting projects that we worked on at Go Fish Digital revolved around helping a large media company break into Google’s Top Stories [...]

By |2021-03-16T15:03:16+00:00March 16th, 2021|SEO|Comments Off on LiveBlogPosting Schema: A Powerful Tool for Top Stories Success
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