SEO

HomeSEO

Google’s May 2020 Core Update: Winners, Winnerers, Winlosers, and Why It’s All Probably Crap

Posted by Dr-PeteOn May 4, Google announced that they were rolling out a new Core Update. By May 7, it appeared that the dust had mostly settled. Here’s an 11-day view from MozCast: We measured relatively high volatility from May 4-6, with a peak of 112.6° on May 5. Note that the 30-day average temperature prior to May 4 was historically very high (89.3°). How does this compare to previous Core Updates? With the caveat that recent temperatures have been well above historical averages, the May 2020 Core Update was our second-hottest Core Update so [...]

By |2020-05-14T15:00:13+00:00May 14th, 2020|SEO|Comments Off on Google’s May 2020 Core Update: Winners, Winnerers, Winlosers, and Why It’s All Probably Crap

YouTube Music is making it simple to transfer over your Google Play Music library

Over the past few years, we have enhanced YouTube Music to deliver a comprehensive listening experience, and have also added features to make Google Play Music users feel right at home. Starting today, we’re excited to officially begin inviting Google Play Music listeners to effortlessly transfer their music libraries, personal taste preferences and playlists to YouTube Music, their new home for music listening and discovery. For now, users will continue to have access to both services. We want to ensure everyone has time to transfer their content and get used to YouTube Music, so we’ll [...]

By |2020-05-12T15:06:12+00:00May 12th, 2020|SEO|Comments Off on YouTube Music is making it simple to transfer over your Google Play Music library

Use the Blank Sheet of Paper Test to Optimize for Natural Language Processing

Posted by Evan_HallIf you handed someone a blank sheet of paper and the only thing written on it was the page’s title, would they understand what the title meant? Would they have a clear idea of what the actual document might be about? If so, then congratulations! You just passed the Blank Sheet of Paper Test for page titles because your title was descriptive. The Blank Sheet of Paper Test (BSoPT) is an idea Ian Lurie has talked about a lot over the years, and recently on his new website. It’s a test to see [...]

By |2020-05-12T15:06:11+00:00May 12th, 2020|SEO|Comments Off on Use the Blank Sheet of Paper Test to Optimize for Natural Language Processing

How to Stay Creative With an SEO-Driven Content Strategy

Posted by Caroline-ForseyWhen I first joined HubSpot's blogging team in January 2018, I loved our writing process. Once a month, we all met in a conference room with a list of ideas on Google Docs which were pitched one-by-one (intricate, I know). The process was extremely creative, iterative, and collaborative. Of course, it was also often a matter of guess-and-check. Plus, brainstorming can be a bit of a selfish process. The ideas I pitched in those meetings, I pitched in part because I wanted to write them and because I was interested in them as [...]

By |2020-05-11T15:00:05+00:00May 11th, 2020|SEO|Comments Off on How to Stay Creative With an SEO-Driven Content Strategy

A 3 Step, Must-have Keyword Research Process for Winning SEO – Whiteboard Friday

Posted by Cyrus-ShepardSmart keyword research forms the basis of all successful SEO. In today's Whiteboard Friday, Cyrus Shepard shares the basics of a winning keyword research process that you can learn and master in a short amount of time. Bonus: Be sure not to miss Cyrus's upcoming webinar, Build a Winning Keyword Strategy: Start-to-Finish on May 21, 2020 at 10am PST: Save my spot You'll walk through his keyword research process start-to-finish with real keywords, topics, and websites to create a complete keyword research strategy. It's a great follow-up to this Whiteboard Friday! Click on the whiteboard image above [...]

By |2020-05-08T15:01:00+00:00May 8th, 2020|SEO|Comments Off on A 3 Step, Must-have Keyword Research Process for Winning SEO – Whiteboard Friday

Take the COVID-19 Local Search Marketing Business Impact Survey

Posted by MiriamEllisThe poet Burns once observed that the best laid plans “gang aft agley.” At Moz, we were about to publish our State of Local SEO industry report, based on our local search marketing survey to which hundreds of you generously replied. Then the public health emergency unexpectedly arose, and we decided to pause in our planning. The findings of the survey, as they currently stand, contain valuable and surprising insights which are as relevant today as they were pre-COVID-19. Yet, in order to reflect the substantial changes the local business community is currently [...]

By |2020-05-07T15:02:39+00:00May 7th, 2020|SEO|Comments Off on Take the COVID-19 Local Search Marketing Business Impact Survey

Diagnosing Traffic Drops During a Crisis: Was It You, Google, or the Whole World?

Posted by Dr-PeteWe want to fix things and believe we're in control. When your house is filling with water, you grab a bucket. If there's a hole in your roof, the bucket might help. If your sink is overflowing, the bucket is distracting you from the real problem. If the river is overflowing, that distraction could be deadly. When traffic is falling, it's easy to panic and focus on what you can control. Traffic isn't just a nice-to-have — it puts food on the table and the roof over your head that keeps the water out. In the [...]

By |2020-05-06T15:07:59+00:00May 6th, 2020|SEO|Comments Off on Diagnosing Traffic Drops During a Crisis: Was It You, Google, or the Whole World?

How We Ranked a Single Page for 2.6K Keywords Driving 30K Monthly Searches [Case Study]

Posted by KristinTynskiFor the last decade, I’ve touted the enormous long-term value of a dualistic approach to content marketing for SEO. By leveraging data-centered campaigns, paired with personalized outreach to top publishers, we regularly garner earned media placements for our clients. In rare cases, we create content that generates results so far beyond what was anticipated that a single project can greatly move the needle. I’m going to walk through one such instance to reveal how it all works together, what can be learned from this experience, and the type of result it can achieve. [...]

By |2020-05-04T15:03:42+00:00May 4th, 2020|SEO|Comments Off on How We Ranked a Single Page for 2.6K Keywords Driving 30K Monthly Searches [Case Study]

Building Better Customer Experiences – Best of Whiteboard Friday

Posted by DiTomasoAre you mindful of your customer's experience after they become a lead? It's easy to fall in the same old rut of newsletters, invoices, and sales emails, but for a truly exceptional customer experience that improves their retention and love for your brand, you need to go above and beyond. In this popular episode of Whiteboard Friday, the ever-insightful Dana DiTomaso shares three big things you can start doing today that will immensely better your customer experience and make earning those leads worthwhile. Click on the whiteboard image above to open a high-resolution [...]

By |2020-05-01T15:01:45+00:00May 1st, 2020|SEO|Comments Off on Building Better Customer Experiences – Best of Whiteboard Friday

Expanding fact checks on YouTube to the United States

Over the past several years, we've seen more and more people coming to YouTube for news and information. They want to get the latest on an election, to find multiple perspectives on a topic, or to learn about a major breaking news event. More recently, the outbreak of COVID-19 and its spread around the world has reaffirmed how important it is for viewers to get accurate information during fast-moving events. That's why we're continuing to improve the news experience on YouTube, including raising up authoritative sources of information across the site. Today, we’re continuing this [...]

By |2020-04-29T15:05:50+00:00April 29th, 2020|SEO|Comments Off on Expanding fact checks on YouTube to the United States