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Nate Boyer: From Green Beret to the starting lineup

Nate Boyer at the Texas Longhorns stadium. (YouTube)Nate Boyer is no ordinary football player. While being deployed in Afghanistan, the former Green Beret learned how to play football by watching YouTube tutorials. At age 30, after practicing relentlessly, Boyer joined the Texas Longhorns as the team’s long snapper. YouTube caught up with Boyer in advance of Veterans Day to learn more about his journey from the military to the football field, and to get his advice for others who might want to follow in his footsteps. YouTube: Today is Veterans Day. What does this day [...]

By |2019-11-13T15:02:41+00:00November 13th, 2019|SEO|Comments Off on Nate Boyer: From Green Beret to the starting lineup

Introducing a fresh new look for YouTube on desktop and tablets

Starting today, we’re bringing you the new YouTube homepage — a design that brings more features to the viewing experience on Home to help you find the next great video to watch. The updated design will begin rolling out today across desktops and YouTube apps on Android and iOS tablets, and will be available to everyone soon. Here’s what you can expect to see: More easily find the next great video to watchThis new look includes longer video titles and larger, richer thumbnails to give you clearer information about the video at a glance, plus [...]

By |2019-11-13T15:02:39+00:00November 13th, 2019|SEO|Comments Off on Introducing a fresh new look for YouTube on desktop and tablets

Building a Local Marketing Strategy for Franchises [Guide Sneak Peek]

Posted by MiriamEllis A roller is a good tool for painting a house in big, broad strokes. But creating a masterpiece of art requires finer brushes. Franchises face a unique challenge here: they know how to market at the national level, but often lack the detailed tools for reaching their local customers at a granular level. Google has stated that localization of search results is the greatest form of personalization they currently engage in. For franchises, where local sensitivity is lacking in the marketing plan, opportunity is being lost. Don’t settle for this. Know that [...]

By |2019-11-13T15:02:38+00:00November 13th, 2019|SEO|Comments Off on Building a Local Marketing Strategy for Franchises [Guide Sneak Peek]

The Marketing Tactics People Love (And Love to Hate) [Exclusive Survey]

Posted by amandamilliganI’ve always considered the most challenging part about digital marketing to be prioritizing. There are hundreds of tactics available to you, and it can be overwhelming to determine which of them are most appropriate for your marketing goals and your target audience. (And we all know what happens when you try to do too much — you do it all poorly.) It’s critical to analyze the attitudes and behaviors of your current and potential clients/customers in order to best communicate with them in the methods they prefer. But every now and then, it’s [...]

By |2019-11-12T15:04:32+00:00November 12th, 2019|SEO|Comments Off on The Marketing Tactics People Love (And Love to Hate) [Exclusive Survey]

What Is BERT? – Whiteboard Friday

Posted by BritneyMullerThere's a lot of hype and misinformation about the new Google algorithm update. What actually is BERT, how does it work, and why does it matter to our work as SEOs? Join our own machine learning and natural language processing expert Britney Muller as she breaks down exactly what BERT is and what it means for the search industry. Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription Hey, Moz fans. Welcome to another edition of Whiteboard Friday. Today we are talking about all things BERT and [...]

By |2019-11-09T15:03:28+00:00November 9th, 2019|SEO|Comments Off on What Is BERT? – Whiteboard Friday

Finding Ideas for a Video Series or Podcast – Whiteboard Friday

Posted by PhilNottinghamVideo and podcasts are only growing in popularity, proving to be an engaging way to reach your audience and find ways to talk about your industry or product. But it's a crowded market out there, and finding a good idea is only half the battle. Join video marketing extraordinaire Phil Nottingham from Wistia as he explores how we can both uncover great ideas for a podcast or video series and follow through on them in this week's episode of Whiteboard Friday. Click on the whiteboard image above to open a high resolution version in a new [...]

By |2019-11-08T15:01:45+00:00November 8th, 2019|SEO|Comments Off on Finding Ideas for a Video Series or Podcast – Whiteboard Friday

This Is What Happens When You Accidentally De-Index Your Site from Google

Posted by Jeff_BakerDoes reading that title give you a mini-panic attack? Having gone through exactly as the title suggests, I can guarantee your anxiety is fully warranted. If you care to relive my nightmare with me — perhaps as equal parts catharsis and SEO study — we will walk through the events chronologically. Are you ready? August 4th, 2019 It was a Sunday morning. I was drinking my coffee and screwing around in our SEO tools, like normal, not expecting a damned thing. Then … BAM! What. The. Hell? As SEOs, we’re all used to [...]

By |2019-11-05T15:03:54+00:00November 5th, 2019|SEO|Comments Off on This Is What Happens When You Accidentally De-Index Your Site from Google

Have Your Agency’s Clients Considered a Local Product Kiosk? Google Has.

Posted by MiriamEllisFile this under fresh ideas for stagnant clients. It’s 10:45 at night and I’m out of: TortillasAvocadosSalsa Maybe I just got off of work, like millions of other non-nine-to-fivers. Maybe I was running around with my family all day and didn’t get my errands done. Maybe I was feeling too sick to appear in a public grocery store wrapped in the ratty throw from my sofa. And now, most of the local shops are closed for the night and I’m sitting here, taco-less and sad. But what if it didn’t have to be [...]

By |2019-11-04T15:00:01+00:00November 4th, 2019|SEO|Comments Off on Have Your Agency’s Clients Considered a Local Product Kiosk? Google Has.

Hypothesis Testing in SEO & Statistical Significance – Whiteboard Friday

Posted by Emily.PotterA/B testing your SEO changes can bring you a competitive edge and dodge the bullet of negative changes that could lower your traffic. In this episode of Whiteboard Friday, Emily Potter shares not only why A/B testing your changes is important, but how to develop a hypothesis, what goes into collecting and analyzing the data, and thoughts around drawing your conclusions. Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Howdy, Moz fans. I'm Emily Potter, and I work at Distilled over in our London office. [...]

By |2019-11-01T15:01:48+00:00November 1st, 2019|SEO|Comments Off on Hypothesis Testing in SEO & Statistical Significance – Whiteboard Friday