SEO

HomeSEO

An update to our harassment policy

Over the last several years we have worked to improve the way we manage content on YouTube by quickly removing it when it violates our Community Guidelines, reducing the spread of borderline content, raising up authoritative voices when people are looking for breaking news and information and rewarding trusted creators and artists that make YouTube a special place. Today we are announcing a series of policy and product changes that update how we tackle harassment on YouTube. We systematically review all our policies to make sure the line between what we remove and what we [...]

By |2019-12-11T15:07:53+00:00December 11th, 2019|SEO|Comments Off on An update to our harassment policy

Becoming an Industry Thought Leader: Advanced Techniques for Finding the Best Places to Pitch Guest Posts

Posted by KristinTynskiIf you’re involved in any kind of digital PR — or pitching content to writers to expand your brand awareness and build strong links — then you know how hard it can be to find a good home for your content. I’m about to share the process you can use to identify the best, highest ROI publishers for building consistent, mutually beneficial guest posting relationships with. This knowledge has been invaluable in understanding which publications have the best reach and authority to other known vertical/niche experts, allowing you to share your own authority [...]

By |2019-12-10T15:03:57+00:00December 10th, 2019|SEO|Comments Off on Becoming an Industry Thought Leader: Advanced Techniques for Finding the Best Places to Pitch Guest Posts

A different kind of #YouTubeRewind: What you liked in 2019

In 2019, you joined forces to set a record for the most liked video on YouTube, helped an unlikely country star take over the charts, and brought Minecraft’s popularity to new heights. As 2020 draws near, it’s time to celebrate the moments that defined the past twelve months in pop culture. But first, we can't ignore the elephant in the room: Last year’s YouTube Rewind, um, wasn’t your favorite (to put it lightly...). So this year, we tried something different and looked at what you did like — a lot. Our Rewind 2019 video compiles [...]

By |2019-12-06T15:02:09+00:00December 6th, 2019|SEO|Comments Off on A different kind of #YouTubeRewind: What you liked in 2019

The Local Algorithm: Relevance, Proximity, and Prominence

Posted by MaryBowlingHow does Google decide what goes into the local pack? It doesn't have to be a black box — there's logic behind the order. In this week's Whiteboard Friday, renowned local SEO expert Mary Bowling lays out the three factors that drive Google's local algorithm and local rankings in a simple and concise way anyone can understand. Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Hi, Moz fans. This is Mary Bowling from Ignitor Digital, and today I want to talk to you [...]

By |2019-12-06T15:02:06+00:00December 6th, 2019|SEO|Comments Off on The Local Algorithm: Relevance, Proximity, and Prominence

YouTube gift codes are now available on Amazon

Give the gift of endless entertainment to your friends and family this holiday season with YouTube gift codes, now available for purchase on Amazon in the U.S. Whether it’s for a friend miles away, a loved one at home, or a last minute gift, we’ve made it easy to treat someone to their favorite YouTube products. Something for everyone YouTube gift codes can be used to enjoy YouTube subscriptions, to buy or rent movies and shows, or to become a channel member on YouTube. Recipients can use their gift code towards a YouTube Premium subscription [...]

By |2019-12-05T15:01:53+00:00December 5th, 2019|SEO|Comments Off on YouTube gift codes are now available on Amazon

Convince Your Boss to Send You to MozCon 2020 (Plus Bonus Letter Template!)

Posted by cheryldraperIt’s that time of year again. Professional development budgets are being distributed and you're daydreaming of Roger hugs and fist bumps. Well, this is a call to arms! It's time to get down to business and convince your boss that you HAVE to go to MozCon 2020. You're already well acquainted with the benefits of MozCon. Maybe you're a MozCon alumnus. You may have lurked the hashtag once or twice for inside tips and you’ve likely followed the work of some of the speakers for a while. But how are you going to relay that [...]

By |2019-12-05T15:01:51+00:00December 5th, 2019|SEO|Comments Off on Convince Your Boss to Send You to MozCon 2020 (Plus Bonus Letter Template!)

The Four Rs of Responsibility, Part 2: Raising authoritative content and reducing borderline content and harmful misinformation

YouTube is an open video platform, where anyone can upload a video and share it with the world. And with this openness comes incredible opportunities as well as challenges. That’s why we’re always working to balance creative expression with our responsibility to protect the community from harmful content. Our community guidelines set the rules of the road on YouTube, and a combination of people and machines help us remove more violative content than ever before. That said, there will always be content on YouTube that brushes up against our policies, but doesn’t quite cross the [...]

By |2019-12-04T15:02:07+00:00December 4th, 2019|SEO|Comments Off on The Four Rs of Responsibility, Part 2: Raising authoritative content and reducing borderline content and harmful misinformation

Simple Spam Fighting: The Easiest Local Rankings You’ll Ever Earn

Posted by MiriamEllis Image credit: Visit Lakeland Reporting fake and duplicate listings to Google sounds hard. Sometimes it can be. But very often, it’s as easy as falling off a log, takes only a modest session of spam fighting and can yield significant local ranking improvements. If your local business/the local brands your agency markets aren’t using spam fighting as a ranking tactic because you feel you lack the time or skills, please sit down with me for a sec. What if I told you I spent about an hour yesterday doing something that moved [...]

By |2019-12-03T15:07:40+00:00December 3rd, 2019|SEO|Comments Off on Simple Spam Fighting: The Easiest Local Rankings You’ll Ever Earn

All About Fraggles (Fragment + Handle) – Whiteboard Friday

Posted by SuzzicksWhat are "fraggles" in SEO and how do they relate to mobile-first indexing, entities, the Knowledge Graph, and your day-to-day work? In this glimpse into her 2019 MozCon talk, Cindy Krum explains everything you need to understand about fraggles in this edition of Whiteboard Friday. Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Hi, Moz fans. My name is Cindy Krum, and I'm the CEO of MobileMoxie, based in Denver, Colorado. We do mobile SEO and ASO consulting. I'm here in Seattle, speaking at MozCon, [...]

By |2019-11-29T15:04:06+00:00November 29th, 2019|SEO|Comments Off on All About Fraggles (Fragment + Handle) – Whiteboard Friday

The Practical Guide to Finding Anyone’s Email Address

Posted by David_FarkasIn link building, few things are more frustrating than finding the perfect link opportunity but being completely unable to find a contact email address. It’s probably happened to you — if you’re trying to build links or do any sort of outreach, it almost always entails sending out a fairly significant amount of emails. There are plenty of good articles out there about building relationships within the context of link building, but it’s hard to build relationships when you can’t even find a contact email address. So, for today, I want to focus [...]

By |2019-11-27T15:01:55+00:00November 27th, 2019|SEO|Comments Off on The Practical Guide to Finding Anyone’s Email Address