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The MozCon Virtual Video Bundle Is Here (Plus, Our 2019 Videos are FREE!)

Posted by cheryldraperThis year's MozCon was unlike any other. In the midst of a global pandemic, we pivoted from planning our traditional 1,600-plus in-person shindig to an online conference that ended up bigger and more well-attended than anything we'd done before. MozCon Virtual was a delightful journey into the unknown. Just a few of the practical lessons we learned: How to collect, assemble, and ship high-quality at-home filming kits to our speakers How to reimagine online networking (they weren't held over delicious entrees at lunch, but our Birds of a Feather virtual sessions were a big [...]

By |2020-08-13T15:04:59+00:00August 13th, 2020|SEO|Comments Off on The MozCon Virtual Video Bundle Is Here (Plus, Our 2019 Videos are FREE!)

Adjusting Paid Campaigns During a Recession

Posted by ryanmoothartOur world changed dramatically in March of 2020 as a new viral threat to our livelihoods took hold in the United States and around the world. Here in the US (at the time of writing this post), COVID-19 has not relented Some industries have been more heavily affected than others. For example, travel and tourism businesses have been hurting far more than many other industries due to social distancing guidelines and stay-at-home orders. However, all businesses should re-evaluate their planned budgets for paid search and other paid digital campaigns for the next 12 [...]

By |2020-08-11T15:00:33+00:00August 11th, 2020|SEO|Comments Off on Adjusting Paid Campaigns During a Recession

Using the Flowchart Method for Diagnosing Ranking Drops — Best of Whiteboard Friday

Posted by KameronJenkinsBeing able to pinpoint the reason for a ranking drop is one of our most perennial and potentially frustrating tasks as SEOs, especially in 2020. There are an unknowable number of factors that go into ranking these days, but luckily the methodology for diagnosing those fluctuations is readily at hand. In this popular Whiteboard Friday, the wonderful Kameron Jenkins shows us a structured way to diagnose ranking drops using a flowchart method and critical thinking. Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription Hey, [...]

By |2020-08-07T15:00:53+00:00August 7th, 2020|SEO|Comments Off on Using the Flowchart Method for Diagnosing Ranking Drops — Best of Whiteboard Friday

How to Make a Scalable SMS Chatbot Using Twilio, Python, and Google Sheets (with Free Code)

Posted by R0bin_L0rdMany of us are helping businesses that are facing hard times, or we’re facing hard times ourselves. If you’re working for a company (or client) that's in trouble, the use of SMS chatbots could be a way for you to look outside your normal list of solutions and help them succeed in a completely different way. If you’re a marketer looking for work, adding this to your list of skills could mean you keep things ticking along while many of the usual doors are closed — or that you open new doors. What [...]

By |2020-08-05T15:06:11+00:00August 5th, 2020|SEO|Comments Off on How to Make a Scalable SMS Chatbot Using Twilio, Python, and Google Sheets (with Free Code)

Daily SEO Fix: Investigate Changes in Your Rankings with Moz Pro

Posted by Ola.KingAs members of the Moz onboarding team — which gives one-on-one walkthroughs of Moz products to over 500 customers a month — we have our finger on the pulse of what people are asking for when it comes to SEO. We’re here to help you uncover the relevant Moz Pro features for your business. We know that somewhere along the journey of improving your website and drumming up more traffic (and hopefully conversions), you’ll want to track rankings for your target keywords. Perhaps you started by noticing a traffic drop on your website. [...]

By |2020-08-05T15:06:09+00:00August 5th, 2020|SEO|Comments Off on Daily SEO Fix: Investigate Changes in Your Rankings with Moz Pro

What Do Dolphins Eat? Lessons from How Kids Search — Best of Whiteboard Friday

Posted by willcritchlowWe're bringing back this slightly different-from-the-norm Whiteboard Friday, in which the fantastic Will Critchlow shares lessons from how kids search. Kids may search differently than adults, but there are some interesting insights from how they use Google that can help deepen our understanding of searchers in general. Comfort levels with particular search strategies, reading only the bold words, taking search suggestions and related searches as answers — there's a lot to dig into.  Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription Hi, everyone. I'm Will Critchlow, [...]

By |2020-07-31T15:02:55+00:00July 31st, 2020|SEO|Comments Off on What Do Dolphins Eat? Lessons from How Kids Search — Best of Whiteboard Friday

6 Connectors to Spice Up Your Reporting: Introducing Google Data Studio Connectors for STAT

Posted by brian.hoData visualization platforms have become a vital tool to help illustrate the success of a body of work. Painting a clear picture of your SEO efforts is as important as ever, whether you’re reporting out to clients or to internal stakeholders at your own company. More and more SEOs are turning to data visualization tools to do so — pulling in data from across multiple SEO tools, blending that data in unique ways, and helping to pull back the curtain on the mystery of SEO. Platforms like Tableau and Google Data Studio are [...]

By |2020-07-30T15:12:57+00:00July 30th, 2020|SEO|Comments Off on 6 Connectors to Spice Up Your Reporting: Introducing Google Data Studio Connectors for STAT

The Real Short-Term and Long-Term Results of Content Marketing and Digital PR

Posted by amandamilliganOne of the best ways (and in my opinion, the best way) to earn top-quality links is to create your own studies, surveys, reports, etc., and pitch them to online publishers. This is what we do at Fractl, because it’s a tried-and-true way to elevate organic growth: Over the years, we’ve received a lot of questions about what results to expect. Sure, everyone wants links now, but where does the real growth come in, and how long does it take? And in either case, people want to know what wins they can report [...]

By |2020-07-27T15:03:14+00:00July 27th, 2020|SEO|Comments Off on The Real Short-Term and Long-Term Results of Content Marketing and Digital PR

The Campaign Comeback: What to Do When Content Fails — Best of Whiteboard Friday

Posted by Shannon-McGuirkWe've all been there: you plan, launch, and eagerly await the many returns on a content campaign, only to be disappointed when it falls flat. But all is not lost: there are clever ways to give your failed campaigns a second chance at life and an opportunity to earn the links you missed out on the first time. In this popular Whiteboard Friday from 2018, MozCon speaker Shannon McGuirk graciously gives us a five-step plan for breathing new life into a dead content campaign. Click on the whiteboard image above to open a high-resolution [...]

By |2020-07-24T15:01:27+00:00July 24th, 2020|SEO|Comments Off on The Campaign Comeback: What to Do When Content Fails — Best of Whiteboard Friday

Proximity Third: A Deeper Dive into a Local Ranking Factors Surprise

Posted by MiriamEllis Image credit: J.B. Hill What’s the good of a survey if it doesn’t result in at least a few surprises? I know my own eyebrows leapt skyward when the data first came in from the Moz State of the Local SEO Industry 2020 Survey and I saw that, in a break with tradition, participants had placed user-to-business proximity at a lowly third place in terms of influencing Google local pack rankings. Just a year ago, our respondents had voted it #1. If you’re feeling startled, too, here’s our chance to take a [...]

By |2020-07-22T15:00:57+00:00July 22nd, 2020|SEO|Comments Off on Proximity Third: A Deeper Dive into a Local Ranking Factors Surprise