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SEO

Maintaining credibility and consistency on YouTube: Revisions to YouTube Music Charts and 24-hour record debut policy

From “American Bandstand” to “TRL,” every generation naturally finds its own barometer to measure the hottest songs and artists of the moment. For this generation, it’s YouTube. There is simply no better current measure of the world’s music listening than YouTube. Every day, we strive to showcase and celebrate the hottest artists, songs and music videos from around the world. Today, we’re sharing some important changes made to YouTube Music Charts, the go-to destination to see what’s popular, what’s rising and trending both locally and globally on YouTube, and updates to how we determine videos [...]

By |2019-09-13T15:03:01+00:00September 13th, 2019|SEO|Comments Off on Maintaining credibility and consistency on YouTube: Revisions to YouTube Music Charts and 24-hour record debut policy

E-A-T and the Quality Raters’ Guidelines – Whiteboard Friday

Posted by MarieHaynesEAT — also known as Expertise, Authoritativeness, and Trustworthiness — is a big deal when it comes to Google's algorithms. But what exactly does this acronym entail, and why does it matter to your everyday work? In this bite-sized version of her full MozCon 2019 presentation, Marie Haynes describes exactly what E-A-T means and how it could have a make-or-break effect on your site. Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription Hey, Moz fans. My name is Marie Haynes, from Marie Haynes Consulting, [...]

By |2019-09-13T15:03:00+00:00September 13th, 2019|SEO|Comments Off on E-A-T and the Quality Raters’ Guidelines – Whiteboard Friday

An Agency Workflow for Google My Business Dead Ends

Posted by MiriamEllis There are times when your digital marketing agency will find itself serving a local business with a need for which Google has made no apparent provisions. Unavailable categories for unusual businesses come instantly to mind, but scenarios can be more complex than this. Client workflows can bog down as you worry over what to do, fearful of making a wrong move that could get a client’s listing suspended or adversely affect its rankings or traffic. If your agency has many employees, an entry-level SEO could be silently stuck on an issue, or [...]

By |2019-09-13T15:02:59+00:00September 13th, 2019|SEO|Comments Off on An Agency Workflow for Google My Business Dead Ends

How Google’s Nofollow, Sponsored, & UGC Links Impact SEO

Posted by Cyrus-ShepardGoogle shook up the SEO world by announcing big changes to how publishers should mark nofollow links. The changes — while beneficial to help Google understand the web — nonetheless caused confusion and raised a number of questions. We've got the answers to many of your questions here. 14 years after its introduction, Google today announced significant changes to how they treat the "nofollow" link attribute. The big points: Link attribution can be done in three ways: "nofollow", "sponsored", and "ugc" — each signifying a different meaning. (The fourth way, default, means no value attributed)For ranking [...]

By |2019-09-12T15:06:01+00:00September 12th, 2019|SEO|Comments Off on How Google’s Nofollow, Sponsored, & UGC Links Impact SEO

The Data You’re Using to Calculate CTR is Wrong and Here’s Why

Posted by Luca-BaresClick Through Rate (CTR) is an important metric that’s useful for making a lot of calculations about your site’s SEO performance, from estimating revenue opportunity, prioritize keyword optimization, to the impact of SERP changes within the market. Most SEOs know the value of creating custom CTR curves for their sites to make those projections more accurate. The only problem with custom CTR curves from Google Search Console (GSC) data is that GSC is known to be a flawed tool that can give out inaccurate data. This convolutes the data we get from GSC and can make [...]

By |2019-09-10T15:03:17+00:00September 10th, 2019|SEO|Comments Off on The Data You’re Using to Calculate CTR is Wrong and Here’s Why

How Does the Local Algorithm Work? – Whiteboard Friday

Posted by JoyHawkinsWhen it comes to Google's algorithms, there's quite a difference between how they treat local and organic. Get the scoop on which factors drive the local algorithm and how it works from local SEO extraordinaire, Joy Hawkins, as she offers a taste of her full talk from MozCon 2019. Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Hello, Moz fans. I'm Joy Hawkins. I run a local SEO agency from Toronto, Canada, and a search forum known as the Local Search Forum, which [...]

By |2019-09-06T15:01:23+00:00September 6th, 2019|SEO|Comments Off on How Does the Local Algorithm Work? – Whiteboard Friday

Welcome to YouTube.com/Fashion!

Exciting day for fashion fans: Today, we’re launching YouTube.com/Fashion, a single destination for style content on YouTube. My team likes to call this new hub “slash fashion” and it’ll feature original content from the biggest names in the industry, as well as the popular content that users have come to expect from the world of YouTube. Each shelf is chock-full of compelling videos from fashion and beauty creators, industry professionals, publishers, and luxury fashion brands. When I joined YouTube a little more than a year ago, I immediately saw the platform’s insatiable desire for more [...]

By |2019-09-05T15:01:48+00:00September 5th, 2019|SEO|Comments Off on Welcome to YouTube.com/Fashion!

An update on kids and data protection on YouTube

Responsibility is our number one priority at YouTube, and nothing is more important than protecting kids and their privacy. We’ve been significantly investing in the policies, products and practices to help us do this. From its earliest days, YouTube has been a site for people over 13, but with a boom in family content and the rise of shared devices, the likelihood of children watching without supervision has increased. We’ve been taking a hard look at areas where we can do more to address this, informed by feedback from parents, experts, and regulators, including COPPA [...]

By |2019-09-04T15:02:00+00:00September 4th, 2019|SEO|Comments Off on An update on kids and data protection on YouTube

Amazon vs. Google: Decoding the World’s Largest E-commerce Search Engine

Posted by Lorna_FranklinA lot of people forget that Amazon is a search engine, let alone the largest search engine for e-commerce. With 54 percent of product searches now taking place on Amazon, it’s time to take it seriously as the world’s largest search engine for e-commerce. In fact, if we exclude YouTube as part of Google, Amazon is technically the second largest search engine in the world. As real estate on Google becomes increasingly difficult to maintain, moving beyond a website-centric e-commerce strategy is a no brainer. With 54% of shoppers choosing to shop on [...]

By |2019-09-03T15:01:47+00:00September 3rd, 2019|SEO|Comments Off on Amazon vs. Google: Decoding the World’s Largest E-commerce Search Engine

The Four Rs of Responsibility, Part 1: Removing harmful content

Over the past several years, we’ve redoubled our efforts to live up to our responsibility while preserving the power of an open platform. Our work has been organized around four principles: Over the next several months, we’ll provide more detail on the work supporting each of these principles. This first installment will focus on "Remove." We've been removing harmful content since YouTube started, but our investment in this work has accelerated in recent years. Below is a snapshot of our most notable improvements since 2016. Because of this ongoing work, over the last 18 months [...]

By |2019-09-03T15:01:47+00:00September 3rd, 2019|SEO|Comments Off on The Four Rs of Responsibility, Part 1: Removing harmful content