Optimizing your Google My Business listing should be a top priority for any business that wants to improve their local SEO. Your Google My Business listing is what shows up when someone searches for your business on Google Maps or the local pack results. It includes your business name, address, phone number, website, hours, photos, and reviews. optimizing your GMB listing can help you rank higher in the search results, get more clicks to your website, and get more customers through the door. In this blog post, we’ll show you 25 ways to optimize your GMB listing to get more visibility and traffic from local customers.

How to Optimize Your Google Business Listing

Optimize your Google Business Listing by adding photos, video, and text

When you add photos, videos, and text to your Google Business Listing, potential customers will have more to see and read about your business. This will help them learn more about what you do and what makes you unique.

Include high-quality photos of your products or services. You can also add pictures of your team at work or of satisfied customers.

Be sure to include a video on your listing as well. A short video tour of your business or an informative “about us” clip can be very helpful in getting customers interested in your business.

In the text section, include a brief description of what your business does as well as some key information such as operating hours, address, website URL, and contact information. You can also list any awards or accolades your business has earned.

The Benefits of Optimizing Your Google Business Listing

As a small business, it’s important to make sure your Google Business Listing is optimized. Why? Because potential customers use Google to find local businesses and if your listing isn’t optimized, you could be missing out on valuable leads.

The Top 15 TIPS to Optimize Your Google Business Listing

As the number one search engine in the world, Google receives over 3.5 billion searches per day. That’s a lot of potential customers who could be finding your business if you Optimize Your Google Business Listing!

Here are the top 25 ways to make sure your business listing is optimized and ready to bring in new customers:

1) Claim and verify your listing: Make sure you claim your listing and then verify it with Google. This ensures that only you can manage your listing and makes your business appear more trustworthy to potential customers.

2) Add photos: Adding photos to your listing helps it stand out and can give customers a better sense of what your business is all about. Choose high-quality photos that accurately represent your business.

3) Fill out all the fields: Include as much information as possible in your listing, such as your business hours, website, address, etc. The more data you provide, the easier it will be for customers to find and use your listing.

4) Use keywords: In the “description” field, include relevant keywords that potential customers might use when searching for businesses like yours. This will help improve your ranking in search results.

5) Choose the right category: Be sure to select an accurate category for your business. This helps customers find the right businesses when they’re searching and also makes it easier for you to target ads to a specific audience.

6) Set up location pages: If you have multiple locations, set up a separate page for each one. This helps customers find the closest location to them and also allows you to track analytics for each page separately.

7) Use Google My Business Posts: Google My Business Posts are a great way to promote special offers, events, or other news about your business. They appear prominently on your listing and can help attract attention from potential customers.

8) Encourage reviews: Reviews are one of the most important factors in ranking well on Google Maps and search results. Encourage your customers to leave reviews by sending them follow-up emails or links to your listing.

9) Respond to reviews: In addition to encouraging customers to leave reviews, be sure to respond to them as well. This shows that you care about your customers’ feedback and creates a positive image for your business.

10) Get listed in directories: In addition to claiming your listing on Google, get listed in other online directories as well. This will help improve your visibility and make it easier for customers to find you.

11) Optimize your website: Make sure your website is optimized for SEO so that it appears higher in search results when potential customers are looking for businesses like yours.12) Use Google Ads: Google Ads can be a great way to attract attention to your listing and drive traffic to your website. Use relevant keywords and target your ads to potential customers in your area.

13) Set up Google Analytics: Google Analytics allows you to track the traffic to your listing and website so that you can see what’s working and what isn’t. This data can be invaluable in making changes to improve your results.

14) Monitor your results: Keep an eye on your listing’s performance by checking the “Insights” tab in Google My Business. This will show you how many people are viewing your listing and taking action, such as calling or visiting your website.

15) Make sure your information is accurate: One of the most important things you can do is make sure all the information on your listing is accurate. This includes your hours, address, phone number, website, etc.

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HOW WE CAN HELP 

If you own or manage a business, it’s important to make sure your Google Business Listing is optimized. Sound overwhelming?  Let Break The Image do it for you for $299 ONE TIME FEE