SEO

SEO

Why Local Businesses Will Need Websites More than Ever in 2019

Posted by MiriamEllis64% of 1,411 surveyed local business marketers agree that Google is becoming the new “homepage” for local businesses. Via Moz State of Local SEO Industry Report ...but please don’t come away with the wrong storyline from this statistic. As local brands and their marketers watch Google play Trojan horse, shifting from top benefactor to top competitor by replacing former “free” publicity with paid packs, Local Service Ads, zero-click SERPs, and related structures, it’s no surprise to see forum members asking, “Do I even need a website anymore?” Our answer to this question is,“Yes, [...]

By |2018-12-12T15:04:44+00:00December 12th, 2018|SEO|Comments Off on Why Local Businesses Will Need Websites More than Ever in 2019

Evolving Keyword Research to Match Your Buyer’s Journey

Posted by matthew_jkayKeyword research has been around as long as the SEO industry has. Search engines built a system that revolves around users entering a term or query into a text entry field, hitting return, and receiving a list of relevant results. As the online search market expanded, one clear leader emerged — Google — and with it they brought AdWords (now Google Ads), an advertising platform that allowed organizations to appear on search results pages for keywords that organically they might not. Within Google Ads came a tool that enabled businesses to look at [...]

By |2018-12-11T15:06:54+00:00December 11th, 2018|SEO|Comments Off on Evolving Keyword Research to Match Your Buyer’s Journey

Content Comprehensiveness – Whiteboard Friday

Posted by KameronJenkinsWhen Google says they prefer comprehensive, complete content, what does that really mean? In this week's episode of Whiteboard Friday, Kameron Jenkins explores actionable ways to translate the demands of the search engines into valuable, quality content that should help you rank. Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription Hey, guys. Welcome to this week's edition of Whiteboard Friday. My name is Kameron Jenkins, and I work here at Moz. Today we're going to be talking about the quality of content comprehensiveness and [...]

By |2018-12-08T15:01:33+00:00December 8th, 2018|SEO|Comments Off on Content Comprehensiveness – Whiteboard Friday

The Guide to Building Linked Unstructured Citations for Local SEO

Posted by MiriamEllisThis article was written jointly in partnership with Kameron Jenkins. You can enjoy her previous articles here.When you’ve accomplished step one in your local search marketing, how do you take step two? You already know that any local business you market has to have the table stakes of accurate structured citations on major platforms like Facebook, Yelp, Infogroup, Acxiom, and YP. But what can local SEO practitioners do once they’ve got these formal listings created and a system in place for managing them? Our customers often come to us once they’ve gotten well [...]

By |2018-12-06T15:05:16+00:00December 6th, 2018|SEO|Comments Off on The Guide to Building Linked Unstructured Citations for Local SEO

7 Search Ranking Factors Analyzed: A Follow-Up Study

Posted by Jeff_BakerGrab yourself a cup of coffee (or two) and buckle up, because we’re doing maths today. Again. Back it on up...A quick refresher from last time: I pulled data from 50 keyword-targeted articles written on Brafton’s blog between January and June of 2018. We used a technique of writing these articles published earlier on Moz that generates some seriously awesome results (we’re talking more than doubling our organic traffic in the last six months, but we will get to that in another publication). We pulled this data again… Only I updated and reran [...]

By |2018-12-04T15:07:10+00:00December 4th, 2018|SEO|Comments Off on 7 Search Ranking Factors Analyzed: A Follow-Up Study

Local Search Ranking Factors 2018: Local Today, Key Takeaways, and the Future

Posted by WhitesparkIn the past year, local SEO has run at a startling and near-constant pace of change. From an explosion of new Google My Business features to an ever-increasing emphasis on the importance of reviews, it's almost too much to keep up with. In today's Whiteboard Friday, we welcome our friend Darren Shaw to explain what local is like today, dive into the key takeaways from his 2018 Local Search Ranking Factors survey, and offer us a glimpse into the future according to the local SEO experts. Click on the whiteboard image above to [...]

By |2018-12-01T14:10:34+00:00December 1st, 2018|SEO|Comments Off on Local Search Ranking Factors 2018: Local Today, Key Takeaways, and the Future

SEO “Dinosaur” Tactics That You Should Retire – Whiteboard Friday

Posted by randfishIt's tough to admit it, but many of us still practice outdated SEO tactics in the belief that they still have a great deal of positive influence. In this week's Whiteboard Friday, Rand gently sets us straight and offers up a series of replacement activities that will go much farther toward moving the needle. Share your own tips and favorites in the comments! Click on the whiteboard image above to open a high-resolution version in a new tab!Video TranscriptionHowdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we're going [...]

By |2018-09-07T09:04:58+00:00September 7th, 2018|SEO|Comments Off on SEO “Dinosaur” Tactics That You Should Retire – Whiteboard Friday

How We More than Doubled Conversions & Leads for a New ICO [Case Study]

Posted by jkuriaSummaryWe helped Repux generate 253% more leads, nearly 100% more token sales and millions of dollars in incremental revenue during their initial coin offering (ICO) by using our CRO expertise.The optimized site also helped them get meetings with some of the biggest names in the venture capital community — a big feat for a Poland-based team without the pedigree typically required (no MIT, Stanford, Ivy League, Google, Facebook, Amazon, Microsoft background).The details:Repux is a marketplace that lets small and medium businesses sell anonymized data to developers. The developers use the data to build [...]

By |2018-09-05T09:01:17+00:00September 5th, 2018|SEO|Comments Off on How We More than Doubled Conversions & Leads for a New ICO [Case Study]

Internal Linking & Mobile First: Large Site Crawl Paths in 2018 & Beyond

Posted by Tom.CapperBy now, you’ve probably heard as much as you can bear about mobile first indexing. For me, there’s been one topic that’s been conspicuously missing from all this discussion, though, and that’s the impact on internal linking and previous internal linking best practices.In the past, there have been a few popular methods for providing crawl paths for search engines — bulky main navigations, HTML sitemap-style pages that exist purely for internal linking, or blocks of links at the bottom of indexed pages. Larger sites have typically used at least two or often three [...]

By |2018-09-03T09:03:52+00:00September 3rd, 2018|SEO|Comments Off on Internal Linking & Mobile First: Large Site Crawl Paths in 2018 & Beyond

Building Better Customer Experiences – Whiteboard Friday

Posted by DiTomasoAre you mindful of your customer's experience after they become a lead? It's easy to fall in the same old rut of newsletters, invoices, and sales emails, but for a truly exceptional customer experience that improves their retention and love for your brand, you need to go above and beyond. In this week's episode of Whiteboard Friday, the ever-insightful Dana DiTomaso shares three big things you can start doing today that will immensely better your customer experience and make earning those leads worthwhile. Click on the whiteboard image above to open a high-resolution [...]

By |2018-08-31T09:01:51+00:00August 31st, 2018|SEO|Comments Off on Building Better Customer Experiences – Whiteboard Friday