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3 02, 2020

How YouTube supports elections

By |2020-02-03T15:01:39+00:00February 3rd, 2020|SEO|Comments Off on How YouTube supports elections

As the 2020 election season kicks into high gear in the United States, people will visit YouTube to learn about the candidates and watch the election season unfold. Over the last few years, we’ve increased our efforts to make YouTube a more reliable source for news and information, as well as an open platform for healthy political discourse. Here is an overview of how this work helps us to better support elections. Remove election-related content that violates our policies Our Community Guidelines provide clear guidance on content that is not allowed on YouTube. One common [...]

31 01, 2020

SEO for 2020 – Whiteboard Friday

By |2020-01-31T15:01:57+00:00January 31st, 2020|SEO|Comments Off on SEO for 2020 – Whiteboard Friday

Posted by BritneyMullerIt's a brand-new decade, rich with all the promise of a fresh start and new beginnings. But does that mean you should be doing anything different with regards to your SEO? In this Whiteboard Friday, our Senior SEO Scientist Britney Muller offers a seventeen-point checklist of things you ought to keep in mind for executing on modern, effective SEO. You'll encounter both old favorites (optimizing title tags, anyone?) and cutting-edge ideas to power your search strategy from this year on into the future. Click on the whiteboard image above to open a high resolution version in a [...]

28 01, 2020

Google’s January 2020 Core Update: Has the Dust Settled?

By |2020-01-28T15:03:55+00:00January 28th, 2020|SEO|Comments Off on Google’s January 2020 Core Update: Has the Dust Settled?

Posted by Dr-PeteOn January 13th, MozCast measured significant algorithm flux lasting about three days (the dotted line shows the 30-day average prior to the 13th, which is consistent with historical averages) ... That same day, Google announced the release of a core update dubbed the January 2020 Core Update (in line with their recent naming conventions) ... On January 16th, Google announced the update was "mostly done," aligning fairly well with the measured temperatures in the graph above. Temperatures settled down after the three-day spike ... It appears that the dust has mostly settled on [...]

27 01, 2020

The Dirty Little Featured Snippet Secret: Where Humans Rely on Algorithmic Intervention [Case Study]

By |2020-01-27T15:01:52+00:00January 27th, 2020|SEO|Comments Off on The Dirty Little Featured Snippet Secret: Where Humans Rely on Algorithmic Intervention [Case Study]

Posted by brodieclarkconsultingI recently finished a project where I was tasked to investigate why a site (that receives over one million organic visits per month) does not rank for any featured snippets. This is obviously an alarming situation, since ~15% of all result pages, according to the MozCast, have a featured snippet as a SERP feature. The project was passed on to me by an industry friend. I’ve done a lot of research on featured snippets in the past. I rarely do once-off projects, but this one really caught my attention. I was determined to figure [...]

24 01, 2020

Measure Form Usage with Event Tracking – Whiteboard Friday

By |2020-01-24T15:01:12+00:00January 24th, 2020|SEO|Comments Off on Measure Form Usage with Event Tracking – Whiteboard Friday

Posted by Matthew_EdgarWhen it comes to the forms your site visitors are using, you need to go beyond completions — it's important to understand how people are interacting with them, where the strengths lie and what errors might be complicating the experience. In this edition of Whiteboard Friday, Matthew Edgar takes you through in-depth form tracking in Google Analytics.  Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Howdy, Moz fans. My name is Matthew Edgar. Welcome to another edition of Whiteboard Friday. I am an [...]

21 01, 2020

How to Scale Your Content Marketing: Tips from Our Journey to 100,000 Words a Month

By |2020-01-21T15:01:21+00:00January 21st, 2020|SEO|Comments Off on How to Scale Your Content Marketing: Tips from Our Journey to 100,000 Words a Month

Posted by JotFormmarketingIn the fall of 2018 our CEO had a simple yet head-exploding request of the JotForm marketing and growth teams: Produce 100,000 words of high-quality written content in a single month. All types of content would count toward the goal, including posts on our own blog, help guides, template descriptions, and guest posts and sponsored articles on other sites. In case you don’t think that sounds like a lot, 100,000 words is the length of a 400-page book. Produced in a single month. By a group of JotFormers who then numbered fewer than [...]

20 01, 2020

The True Value of Top Publisher Links

By |2020-01-20T15:02:05+00:00January 20th, 2020|SEO|Comments Off on The True Value of Top Publisher Links

Posted by KristinTynskiI’m often asked about what results are earned through content marketing and digital PR. So I decided to take a data-driven approach to quantifying the value of links from top-tier press mentions by looking at the aggregate improvements seen by a group of domains that have enjoyed substantial press attention in the last few months. Then I examined which publishers can have the biggest impact on rankings. My goal was to answer this question: What sort of median bump can be expected when your brand secures media coverage? And how can you potentially [...]

17 01, 2020

Mining Reddit for Content Ideas in 5 Steps – Whiteboard Friday

By |2020-01-17T15:03:03+00:00January 17th, 2020|SEO|Comments Off on Mining Reddit for Content Ideas in 5 Steps – Whiteboard Friday

Posted by DanielRussellFor marketers, Reddit is more than a tool to while away your lunch break. It's a huge, thriving forum with subreddits devoted to almost any topic you can imagine — and exciting new content ideas lurk within threads, just waiting to be discovered. In this edition of Whiteboard Friday, Daniel Russell takes you through five simple steps to mine Reddit for content ideas bolstered by your target audience's interest. Video Transcription Howdy, Moz fans. Welcome to another edition of Whiteboard Friday. My name is Daniel Russell. I'm from an agency called Go Fish [...]

15 01, 2020

What Do High-Performance E-Commerce Websites Do Differently? Results from the 2020 KPI Study

By |2020-01-15T15:05:39+00:00January 15th, 2020|SEO|Comments Off on What Do High-Performance E-Commerce Websites Do Differently? Results from the 2020 KPI Study

Posted by Alan_ColemanHello Moz readers, We’re proud to bring some insights from the Wolfgang E-Commerce KPI Study 2020. The annual study provides KPI benchmark data which allow digital marketers analyze their 2019 performance and plan their 2020. The most popular section in the report amongst Moz readers has always been the conversion correlation, where we crunch the numbers to see what sets the high-performing websites apart. We're privileged to count a number of particularly high-performance websites among our dataset participants. There have been over twenty international digital marketing awards won by a spread of participant [...]

14 01, 2020

How to Use Tools to Determine Which Content to Re-Optimize: A Step-by-Step Guide

By |2020-01-14T15:03:12+00:00January 14th, 2020|SEO|Comments Off on How to Use Tools to Determine Which Content to Re-Optimize: A Step-by-Step Guide

Posted by Jeff_BakerWhy is everyone and their grandparents writing about content re-optimization? I can’t speak for the people writing endless streams of blogs on the subject, but in Brafton’s case, it’s been the fastest technique for improving rankings and driving more traffic. As a matter of fact, in this previous Moz post, we showed that rankings can improve in a matter of minutes after re-indexing. But why does it work? It’s probably a combination of factors (our favorite SEO copout!), which may include: Age value: In a previous study we observed a clear relationship between [...]