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4 09, 2020

How to Create 10x Content — Best of Whiteboard Friday

By |2020-09-04T15:02:21+00:00September 4th, 2020|SEO|Comments Off on How to Create 10x Content — Best of Whiteboard Friday

Posted by randfishHave you ever tried to create 10x content? It's not easy, is it? Knowing how and where to start can often be the biggest obstacle you'll face. In this oldie-but-goodie episode of Whiteboard Friday, Rand Fishkin talks about how you can develop your own 10x content to help your brand stand out. Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we're chatting about how to create 10x content. Now, for those of you [...]

2 09, 2020

How Your Brand Can Earn Media Coverage on NBC News, USA Today, CNBC, and More

By |2020-09-02T15:05:49+00:00September 2nd, 2020|SEO|Comments Off on How Your Brand Can Earn Media Coverage on NBC News, USA Today, CNBC, and More

Posted by amandamilliganAs you might imagine, it’s not easy to get your brand name mentioned in top media outlets. But if you put in the work to engage in content marketing + digital PR, the benefits are massive: High-quality backlinks to your site A significant boost in brand awarenessAn increase in your brand’s authorityImproved relationships with writers who loved your content I’ll explain how you can earn this type of coverage and its corresponding benefits for your brand. Step 1: Create newsworthy content You probably have an instinctual sense of what qualifies as news, but [...]

1 09, 2020

Page Authority 2.0 Is Coming This Month: What’s Changing and Why

By |2020-09-01T15:01:23+00:00September 1st, 2020|SEO|Comments Off on Page Authority 2.0 Is Coming This Month: What’s Changing and Why

Posted by rjonesx.Hey folks, I'm Russ Jones, Adjunct Search Scientist with Moz, and I'm proud to announce that this month we’ll be releasing a terrific update to our metric, Page Authority (PA). Although Page Authority hasn't attracted the same attention as its sibling metric Domain Authority, PA has always correlated with SERPs much better than DA, serving as a strong predictor of ranking. While PA has always fluctuated with changes in the link graph, we’re introducing a whole new method of deriving the score. Learn More About Page Authority 2.0 What's changing Long gone are [...]

31 08, 2020

Title Tags SEO: When to Include Your Brand and/or Boilerplate

By |2020-08-31T15:02:05+00:00August 31st, 2020|SEO|Comments Off on Title Tags SEO: When to Include Your Brand and/or Boilerplate

Posted by Cyrus-ShepardIf your websites are like most, they include a fair amount of extra "stuff" in the title tags: things like your brand name or repeating boilerplate text that appears across multiple pages. Should you include these elements in your titles automatically? To be fair, most sites do. Alternatively, could it help your SEO to actually include less information in your titles? (Or at least in specific circumstances?) We know from a handful of studies that titles of a certain length tend to perform better. A now-famous study from the engineers at Etsy showed [...]

28 08, 2020

Google Ads Mistakes to Avoid — Best of Whiteboard Friday

By |2020-08-28T15:06:33+00:00August 28th, 2020|SEO|Comments Off on Google Ads Mistakes to Avoid — Best of Whiteboard Friday

Posted by DiTomasoContrary to popular belief, SEO and PPC aren't at opposite ends of the spectrum. There are plenty of ways the two search disciplines can work together for benefits all around, especially when it comes to optimizing your Google Ads. In this informative Whiteboard Friday episode from last Spring, MozCon speaker and Kick Point President Dana DiTomaso explains how you can harness the power of both SEO and PPC for a better Google experience overall. Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription Hey, Moz [...]

25 08, 2020

Reporting on Ranking Changes with STAT’s Google Data Studio Connectors

By |2020-08-25T15:00:54+00:00August 25th, 2020|SEO|Comments Off on Reporting on Ranking Changes with STAT’s Google Data Studio Connectors

Posted by ipfisterSince Moz released the new Google Data Studio Connectors for STAT, you might be wondering how to best implement them for your reporting strategy. My colleagues at Path Interactive and I absolutely love how granular you can get with your reports in STAT, and finally having the ability to cleanly and effectively pull those reports into Data Studio (the tool we use for our own reporting) is a godsend. While the Historical Keyword Rankings connector reports on rank over time, it may not be as obvious how to report on rank change over time. In [...]

25 08, 2020

How Big Is the Gender Gap Between Men and Women in SEO?

By |2020-08-25T15:00:52+00:00August 25th, 2020|SEO|Comments Off on How Big Is the Gender Gap Between Men and Women in SEO?

Posted by NicoleDeLeonTo anyone working in SEO, it’s fairly evident that this is a male-dominated industry. Although there are powerful women SEOs in the field (like Moz CEO Sarah Bird, for example), if you glance at a conference speaker lineup or peruse the bylines on search-related blogs, you’ll see that those who identify as female are few and far between. A recent list of the 140 most influential SEOs featured 104 men and just 36 women.  So how big is the gender gap? And how does it translate to tangible things like pay and job [...]

21 08, 2020

Let’s Make Money: 4 Tactics for Agencies Looking to Succeed – Best of Whiteboard Friday

By |2020-08-21T15:02:52+00:00August 21st, 2020|SEO|Comments Off on Let’s Make Money: 4 Tactics for Agencies Looking to Succeed – Best of Whiteboard Friday

Posted by rjonesx.We spend a lot of time discussing SEO tactics, but in a constantly changing industry and especially in times of uncertainty, the strategies agencies should employ in order to see success deserve more attention. In this popular (and still relevant) Whiteboard Friday, Russ Jones discusses four essential success tactics that'll ultimately increase your bottom line. Russ also delved into the topic of profitability in his MozCon Virtual presentation this year. To watch his and our other amazing speaker presentations, you can purchase access to the 2020 video bundle here.   Click on the whiteboard image above to open a high-resolution [...]

19 08, 2020

Creative Diversification — More Hooks and Less Risk for Link Building

By |2020-08-19T15:07:08+00:00August 19th, 2020|SEO|Comments Off on Creative Diversification — More Hooks and Less Risk for Link Building

Posted by GeorgeRootAs digital PRs we can often get stuck with our "campaign goggles" on, especially in the ideation and production stage of a creative campaign. By this I mean, you have a preconceived idea of where you'd like your campaign to be featured, what kind of headlines you want it to achieve, and how people should read your data and story. As we all know, we can't control the outcomes of a campaign, but we can certainly push them in the right direction. To give your link building campaigns the best chance in the [...]

17 08, 2020

Fifteen Years Is a Long Time in SEO

By |2020-08-17T15:07:51+00:00August 17th, 2020|SEO|Comments Off on Fifteen Years Is a Long Time in SEO

Posted by willcritchlowI’ve been in an introspective mood lately. Earlier this year (15 years after starting Distilled in 2005), we spun out a new company called SearchPilot to focus on our SEO A/B testing and meta-CMS technology (previously known as Distilled ODN), and merged the consulting and conferences part of the business with Brainlabs. I’m now CEO of SearchPilot (which is primarily owned by the shareholders of Distilled), and am also SEO Partner at Brainlabs, so… I’m sorry everyone, but I’m very much staying in the SEO industry. As such, it feels a bit like [...]