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26 06, 2020

How to Get Backlinks in 2020 [Series] – Whiteboard Friday

By |2020-06-26T15:00:39+00:00June 26th, 2020|SEO|Comments Off on How to Get Backlinks in 2020 [Series] – Whiteboard Friday

Posted by BritneyMullerLink building is never-ending in SEO, but a little creativity and smart tactics can help you ferret out great link opportunities from their hiding spots. In this episode of Whiteboard Friday, Britney Muller kicks off a series on modern link building (including the sage advice: let people choose their own anchor text!) Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Hey, Moz fans. Welcome to another edition of Whiteboard Friday. Today we are going to be looking at the easiest ways for you [...]

24 06, 2020

Download the SEO’s Local Search Cheat Sheet!

By |2020-06-24T15:06:01+00:00June 24th, 2020|SEO|Comments Off on Download the SEO’s Local Search Cheat Sheet!

Posted by MiriamEllisWhat a juggling feat your SEO agency pulls off every day! On your best days, you’re keeping: Team members and clientsAll the moving marketing parts ...in constant, useful motion. On your worst days, though, mistakes happen when: Communication breaks downStandard procedures aren’t understood company-widePeople feel rushed No local SEO agency or in-house SEO wants to waste time and resources on a scenario like building a GMB listing for a business model that’s ineligible, pushing out incorrect NAP because it wasn’t vetted by the right department, or having to contact a client multiple times [...]

24 06, 2020

The MozCon Virtual 2020 Final Agenda

By |2020-06-24T15:05:59+00:00June 24th, 2020|SEO|Comments Off on The MozCon Virtual 2020 Final Agenda

Posted by cheryldraperWe're just about a month out from this year's MozCon and we couldn't be more excited! If you've never considered it before, it's high time you became acquainted with the idea of a "couchference" — a full-fledged conference held from the comfort of your home office space, real office space (depending on your local quarantine phase), or even your sofa. On July 14th & 15th, we'll be charting brand-new territory with MozCon Virtual: with a choose-your-own-adventure two-stream show, robust opportunities for online networking, and some of the industry's top speakers, you're in for all [...]

23 06, 2020

Go to adventure, arts, sports or STEM camp with #CampYouTube

By |2020-06-23T15:06:38+00:00June 23rd, 2020|SEO|Comments Off on Go to adventure, arts, sports or STEM camp with #CampYouTube

Parents and caretakers, We know this isn’t the easiest time for you. You’re juggling work, life, kids and the state of the world today. The struggle is real. Honestly, there’s an 11-year-old child, asking for my help, as I type this. That’s why we’re hosting Camp YouTube: a digital learning experience to help parents recreate the fun of summer camp at home. With Google searches for “virtual summer camps” spiking over the past few weeks, we want to help parents structure this new normal. Starting today, Camp YouTube will spotlight content on the [email protected] site [...]

22 06, 2020

Third-party vs. In-house Delivery: A Guide to Informed Choice

By |2020-06-22T15:04:36+00:00June 22nd, 2020|SEO|Comments Off on Third-party vs. In-house Delivery: A Guide to Informed Choice

Posted by MiriamEllis Image credit: Robert Couse-Baker Before all else, gratitude to every delivery person, whether in-house or third party, doing the essential work of keeping households safer and supplied in these times. I’m dedicating today’s column to the manager of a nearby Sprouts grocery store who personally drove my order to my door when an Instacart driver just couldn’t get the job done. If your business or clients are weighing whether to fulfill delivery in-house or partner with a third party, my small experience is an apt footnote to the huge, emergent debate over [...]

19 06, 2020

Is Google E-A-T Actually a Ranking Factor? – Whiteboard Friday

By |2020-06-19T15:00:28+00:00June 19th, 2020|SEO|Comments Off on Is Google E-A-T Actually a Ranking Factor? – Whiteboard Friday

Posted by Cyrus-ShepardMany SEOs agree that showing expertise, authority, and trustworthiness in your site content is important to ranking well. But why is that, exactly? Is it because Google E-A-T is an actual ranking factor, or is it something else? In this episode of Whiteboard Friday, Cyrus Shepard explores whether it can be considered a true ranking factor, making your E-A-T goals SMART, and how to communicate it all to curious stakeholders. Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription Howdy, Moz fans. Welcome to another edition [...]

18 06, 2020

Preparing E-Commerce for the Post-COVID Bounce Back

By |2020-06-18T15:00:42+00:00June 18th, 2020|SEO|Comments Off on Preparing E-Commerce for the Post-COVID Bounce Back

Posted by MrLukeCarthyCOVID-19 has switched up life as we know it, and it’s unlikely to stop doing so for some time. E-commerce shopping is a perfect example of how things have changed, and in a number of ways. If you feel like Shopify has been dropping huge, disruptive news bombs practically each week now, you’re right! And who’d have guessed that in the UK, the exclusively online supermarket, Ocado, is now worth more than brick-and-mortar grocers Morrisons, Sainsbury's, and Marks and Spencer combined. The speed of transformation in e-commerce since the COVID-19 outbreak (an already [...]

17 06, 2020

Introducing YouTube BrandConnect, a platform for Creators and Brands to collaborate

By |2020-06-17T15:00:33+00:00June 17th, 2020|SEO|Comments Off on Introducing YouTube BrandConnect, a platform for Creators and Brands to collaborate

Every day, people come to YouTube to connect with their favorite creators, and in the process, they discover new products they love. In turn, this creates a valuable opportunity for brands to reach new audiences on YouTube and partner with creators to amplify their message. Over the years, we’ve seen branded content grow on YouTube, thanks to the direct connection creators have with their fans. In fact, the influencer marketing industry as a whole is projected to reach $15 billion by 2022. Given the success our brands and creators have seen with branded content on [...]

17 06, 2020

The State of Local SEO Industry Report 2020, Announced

By |2020-06-17T15:00:30+00:00June 17th, 2020|SEO|Comments Off on The State of Local SEO Industry Report 2020, Announced

Posted by MiriamEllisMoz’s very warmest thanks to the 1,453 respondents who volunteered time to contribute to this second installation of our industry survey. It’s rewarding to have such a large survey group; as this report details in high relief, the work of marketing a single business location can pass through a dozen hands. Owners, staff, in-house SEOs, agencies, creative directors, webmasters, project managers, and consultants may all be contributing to promoting just one local company. By capturing their hands-on experience, we get the big picture of local SEO as an effort not confined to experts, [...]

16 06, 2020

Bear Witness, Take Action

By |2020-06-16T15:08:37+00:00June 16th, 2020|SEO|Comments Off on Bear Witness, Take Action

Over the past few weeks, we have mourned the killings of George Floyd, Breonna Taylor, Ahmaud Arbery, Tony McDade — and the other known and unknown victims of racial terror and violence. These killings occurred against the backdrop of a global pandemic that disproportionately ravaged the Black community and surfaced entrenched racial inequities. In our anguish, we have taken to the streets in protest — in every state and around the globe — to demand the dismantling of systemic racism in society. On Saturday, June 13, Common and Keke Palmer hosted a conversation called "Bear [...]