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16 10, 2019

Franchise Marketing: How People Buy Now

By |2019-10-16T15:01:49+00:00October 16th, 2019|SEO|Comments Off on Franchise Marketing: How People Buy Now

Posted by MiriamEllisThis post contains an excerpt from our new primer: The Practical Guide to Franchise Marketing. Planet Fitness, Great Clips, Ace Hardware… you can imagine the sense of achievement the leadership of these famous franchises must enjoy in making it to the top of lists like Entrepreneur’s 500. Behind the scenes of success, all competitive franchisors and franchisees have had to manage a major shift — one that centers on customers and their radically altered consumer journeys. Research online, buy offline. Always-on laptops and constant companion smartphones are where fingers do the walking now, before feet [...]

15 10, 2019

New SEO Experiments: A/B Split Testing Google’s UGC Attribute

By |2019-10-15T15:02:58+00:00October 15th, 2019|SEO|Comments Off on New SEO Experiments: A/B Split Testing Google’s UGC Attribute

Posted by Cyrus-ShepardWhen Craig Bradford of Distilled reached out and asked if we'd like to run some SEO experiments on Moz using DistilledODN, our reply was an immediate "Yes please!" If you're not familiar with DistilledODN, it's a sophisticated platform that allows you to do a number of cool things in the SEO space: Make almost any change to your website through the ODN dashboard. Since the ODN is a cloud platform that sits in front of your website (like a CDN) it doesn't matter how your website is built or what CMS it uses. [...]

15 10, 2019

Shopify SEO: The Guide to Optimizing Shopify

By |2019-10-15T15:02:57+00:00October 15th, 2019|SEO|Comments Off on Shopify SEO: The Guide to Optimizing Shopify

Posted by cml63A trend we’ve been noticing at Go Fish Digital is that more and more of our clients have been using the Shopify platform. While we initially thought this was just a coincidence, we can see that the data tells a different story: The Shopify platform is now more popular than ever. Looking at BuiltWith usage statistics, we can see that usage of the CMS has more than doubled since July 2017. Currently, 4.47% of the top 10,000 sites are using Shopify. Since we’ve worked with a good amount of Shopify stores, we wanted to [...]

11 10, 2019

Featured Snippets: What to Know & How to Target – Whiteboard Friday

By |2019-10-11T15:04:24+00:00October 11th, 2019|SEO|Comments Off on Featured Snippets: What to Know & How to Target – Whiteboard Friday

Posted by BritneyMullerFeatured snippets are still the best way to take up primo SERP real estate, and they seem to be changing all the time. Today, Britney Muller shares the results of the latest Moz research into featured snippet trends and data, plus some fantastic tips and tricks for winning your own. (And we just can't resist — if this whets your appetite for all things featured snippet, save your spot in Britney's upcoming webinar with even more exclusive data and takeaways!) Click on the whiteboard image above to open a high resolution version in a [...]

9 10, 2019

Announcing Quick, Free SEO Metrics with a New Domain Analysis Tool

By |2019-10-09T15:01:33+00:00October 9th, 2019|SEO|Comments Off on Announcing Quick, Free SEO Metrics with a New Domain Analysis Tool

Posted by Cyrus-ShepardIf you want a quick overview of top SEO metrics for any domain, today we're officially launching a new free tool for you: Domain Analysis. One thing Moz does extremely well is SEO data: data that consistently sets industry standards and is respected both for its size (35 trillion links, 500 million keyword corpus) and its accuracy. We're talking things like Domain Authority, Spam Score, Keyword Difficulty, and more, which are used by tens of thousands of SEOs across the globe. With Domain Analysis, we wanted to combine this data in one place, [...]

9 10, 2019

A Breakdown of HTML Usage Across ~8 Million Pages (& What It Means for Modern SEO)

By |2019-10-09T15:01:32+00:00October 9th, 2019|SEO|Comments Off on A Breakdown of HTML Usage Across ~8 Million Pages (& What It Means for Modern SEO)

Posted by Catalin.RosuNot long ago, my colleagues and I at Advanced Web Ranking came up with an HTML study based on about 8 million index pages gathered from the top twenty Google results for more than 30 million keywords. We wrote about the markup results and how the top twenty Google results pages implement them, then went even further and obtained HTML usage insights on them. What does this have to do with SEO? The way HTML is written dictates what users see and how search engines interpret web pages. A valid, well-formatted HTML page also reduces possible [...]

7 10, 2019

How We Grew Blog Traffic by 650% in Two Years — Organically

By |2019-10-07T15:05:17+00:00October 7th, 2019|SEO|Comments Off on How We Grew Blog Traffic by 650% in Two Years — Organically

Posted by DaisyQAs a digital content marketer, your job is to grow traffic that converts into leads and sales. Some of us in this field are lucky to work with companies that sell sexy products. It makes it a little easier. But that’s not always the case. This post is for the other marketers that work in the not-so-sexy fields. I can speak to this audience because up until the spring of this year, I was the Digital Content and Marketing Manager at a synthetic oil company. I won’t fault you if you don’t know [...]

4 10, 2019

Custom Extraction Using an SEO Crawler for CRO and UX Insights – Whiteboard Friday

By |2019-10-04T15:03:46+00:00October 4th, 2019|SEO|Comments Off on Custom Extraction Using an SEO Crawler for CRO and UX Insights – Whiteboard Friday

Posted by MrLukeCarthyFrom e-commerce to listings sites to real estate and myriad verticals beyond, the data you can harness using custom extraction via crawler tools is worth its weight in revenue. With a greater granularity of data at your fingertips, you can uncover CRO and user experience insights that can inform your optimizations and transform your customer experience. In this episode of Whiteboard Friday, we're delighted to welcome Luke Carthy to share actionable wisdom from his recent MozCon 2019 presentation, Killer CRO and UX Wins Using an SEO Crawler. Video Transcription Hey, Moz. What's up? [...]

2 10, 2019

The 2019 Holiday Checklist for Local SEO Heroes

By |2019-10-02T15:02:52+00:00October 2nd, 2019|SEO|Comments Off on The 2019 Holiday Checklist for Local SEO Heroes

Posted by MiriamEllis  Right now, the shoppers nearest you are making some pretty long gift lists. US holiday sales are predicted to surpass $1.1 trillion, with 4.5–5% growth between November–January. That’s a lot of gadgets, garments, games, goodies, and gizmos to bought and sold. Winter weather and long lines will be braved, traffic endured, tired feet soaked, and patience tested in the search for the perfect gift for everyone on everyone’s list. Holiday shopping can and should be cheery, but sometimes it can be a bit of an overload. The end of the year [...]

30 09, 2019

6 Ways to Get More Organic Traffic, Without Ranking Your Website

By |2019-09-30T15:04:14+00:00September 30th, 2019|SEO|Comments Off on 6 Ways to Get More Organic Traffic, Without Ranking Your Website

Posted by ryanwashereA few years ago, I wrote a post here that caught some attention in the community. I argued Google appears to be ranking websites heavily based on searcher intent — this is more true now than ever. In fact, it might be algorithmically impossible to get your website on top of the SERPs. If you find your website in this position, don't give up on SEO! The point of "Search Engine Optimization" is to get organic exposure through search engines — it doesn't necessarily have to be your website. We can leverage the ranking [...]