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3 06, 2020

Black Lives Matter.

By |2020-06-03T15:00:04+00:00June 3rd, 2020|SEO|Comments Off on Black Lives Matter.

Posted by SarahBirdThe time to use our platforms and privilege to speak out against the deep racism that plagues our society was years ago. I regret staying silent in those moments. The next best time is now. Silence is harmful because it prioritizes the comfort of those of us who benefit from racist policies at the expense of those exploited and victimized by them. It's not enough to simply "do no harm" or "not be racist." That well-trodden path has produced the same brutal results again and again. At Moz, we’re moving to a higher [...]

29 05, 2020

Crisis Adaptation – Whiteboard Friday

By |2020-05-29T15:00:57+00:00May 29th, 2020|SEO|Comments Off on Crisis Adaptation – Whiteboard Friday

Posted by BritneyMullerBusinesses all over the globe are struggling with new challenges as a direct result of the COVID-19 pandemic. With consumers turning to the internet for the majority of their needs, it's never been more vital to ensure your online presence is easily found and your business updates clearly communicated. In this special edition of Whiteboard Friday, Britney Muller outlines a checklist that businesses can use to meet the changing needs of consumers and improve visibility for local searches. Bonus — We've adapted these tips into a free checklist you can download and share: Get [...]

27 05, 2020

Executing a Domain Migration: An Inside Look From OnLogic (Formerly Logic Supply)

By |2020-05-27T15:01:36+00:00May 27th, 2020|SEO|Comments Off on Executing a Domain Migration: An Inside Look From OnLogic (Formerly Logic Supply)

Posted by ErikaOnLogicIn October 2019, our 16-year-old company rebranded from Logic Supply to OnLogic. The recovery from a traffic standpoint has been pretty smooth (and much faster than we expected), and our customers have embraced our new name and look. We want to share our story, the steps we took to prepare for this major change, and some things we learned along the way about what it takes to execute a successful domain transition (with minimal impact on organic results) in an effort to help those facing the same challenge. Take a deep breath, it's [...]

26 05, 2020

Google Alerts for Link Building: A Quick and Easy Guide

By |2020-05-26T15:02:05+00:00May 26th, 2020|SEO|Comments Off on Google Alerts for Link Building: A Quick and Easy Guide

Posted by David_FarkasIf you’re a link builder, you know how tough it can be to persuade other site owners to link to your site with “out-of-the-blue” pitches. This is true even if you have great content or have been building links for years. That’s why the mantra “link building is relationship building” exists. Often, before you build a link, you have to build a relationship with the site owner first. This means anything from following them on Twitter, commenting mindfully on their posts, writing emails to them to discuss their content without pitching links, etc. [...]

25 05, 2020

Three Steps to a Better-Performing About Page

By |2020-05-25T15:03:08+00:00May 25th, 2020|SEO|Comments Off on Three Steps to a Better-Performing About Page

Posted by AnnSmartySomehow, many businesses I’ve come across online have one glaring problem in common: a very weak and unconvincing About Us page. This doesn’t make any sense in my mind, as the About page is one of the most important brand assets, and unlike link building and social media marketing, it doesn’t require any ongoing effort or investment. An About page is often part of a buying journey. It can drive people to your site and help convince them to deal with you. And, in these uncertain times, you can use it to help [...]

22 05, 2020

5 Common Objections to SEO (& How to Respond) – Best of Whiteboard Friday

By |2020-05-22T15:01:37+00:00May 22nd, 2020|SEO|Comments Off on 5 Common Objections to SEO (& How to Respond) – Best of Whiteboard Friday

Posted by KameronJenkinsWith marketing budgets taking a hit under the economic strain of COVID-19, advocating for the value SEO can bring to a struggling business is a new take on an old battle. This popular Whiteboard Friday episode by Kameron Jenkins covers five common objections you'll hear to SEO and how to counter them with smart, researched, fact-based responses — an important skill to brush up on now more than ever. Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription Hey, everybody. Welcome to this week's edition of Whiteboard [...]

22 05, 2020

The MozCon Virtual 2020 Initial Agenda

By |2020-05-22T15:01:36+00:00May 22nd, 2020|SEO|Comments Off on The MozCon Virtual 2020 Initial Agenda

Posted by cheryldraperIt's the question that's been on plenty of people's minds: What's up with MozCon this year? We're happy to report that 2020's MozCon is on like Donkey Kong, and as you can tell from its brand-new name, the format this year is just a tad bit different. MozCon 2020 is now MozCon Virtual, an online conference experience delivering every ounce of digital marketing expertise you expect in-person with the safety and security of social distancing at home. Today, we're here to tell you all about it — changes, challenges, nitty-gritty details, who's speaking [...]

21 05, 2020

We hosted a virtual Iftar this Ramadan on YouTube, bringing together a global community

By |2020-05-21T15:05:31+00:00May 21st, 2020|SEO|Comments Off on We hosted a virtual Iftar this Ramadan on YouTube, bringing together a global community

Like millions of families around the world, my family and I have been breaking our fast this Ramadan in the safety of our own home in the sunny city of Jeddah, Saudi Arabia — something I am very grateful for. Although I love my family, and I am thankful to have them here with me this Ramadan, something was still missing. So I reached out to a few of my friends (Omar Hussein, Noor Stars, the Saudi Reporters, Asrar Aref, and the Anasala Family) and asked them if they wanted to come over for Iftar, [...]

19 05, 2020

Interdisciplinarity: How to Integrate Organic Search, Paid Search, and Content Teams

By |2020-05-19T15:02:10+00:00May 19th, 2020|SEO|Comments Off on Interdisciplinarity: How to Integrate Organic Search, Paid Search, and Content Teams

Posted by HeatherPhysiocAs an industry, we talk a good game about collaboration, but the truth is it’s not really happening the way we tell our clients and bosses it happens. We stroll into new business pitches and make big claims about how “integrated” we are. We preach that our recommendations are better because we have a more “holistic” offering. But whether it’s across agencies working on the same client, different teams working within the same agency, or different teams in-house on the client side, collaboration is much harder to achieve in reality than we make [...]

18 05, 2020

How to Get Quick Results With SEO Sprints: The DriveSafe Case Study

By |2020-05-18T15:01:09+00:00May 18th, 2020|SEO|Comments Off on How to Get Quick Results With SEO Sprints: The DriveSafe Case Study

Posted by ChristopherHofmanCurrently, many businesses face challenging times and are moving their SEO budget to disciplines which offer quicker wins. But you can also create instant results with SEO, and it can be done on a small budget even when you are up against bigger players in your industry. In this blog post I will show you my framework to do SEO sprints. I will show you how you can use Google’s ability to index and rank faster to your advantage. Later, you will be presented with a case study, where we used SEO sprints [...]