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15 02, 2019

4 Ways to Improve Your Data Hygiene – Whiteboard Friday

By |2019-02-15T15:03:54+00:00February 15th, 2019|SEO|Comments Off on 4 Ways to Improve Your Data Hygiene – Whiteboard Friday

Posted by DiTomasoWe base so much of our livelihood on good data, but managing that data properly is a task in and of itself. In this week's Whiteboard Friday, Dana DiTomaso shares why you need to keep your data clean and some of the top things to watch out for. Click on the whiteboard image above to open a high resolution version in a new tab!Video TranscriptionHi. My name is Dana DiTomaso. I am President and partner at Kick Point. We're a digital marketing agency, based in the frozen north of Edmonton, Alberta. So today [...]

14 02, 2019

A Guide to Setting Up Your Very Own Search Intent Projects

By |2019-02-14T15:00:55+00:00February 14th, 2019|SEO|Comments Off on A Guide to Setting Up Your Very Own Search Intent Projects

Posted by TheMozTeamThis post was originally published on the STAT blog. Whether you’re tracking thousands or millions of keywords, if you expect to extract deep insights and trends just by looking at your keywords from a high-level, you’re not getting the full story. Smart segmentation is key to making sense of your data. And you’re probably already applying this outside of STAT. So now, we’re going to show you how to do it in STAT to uncover boatloads of insights that will help you make super data-driven decisions. To show you what we mean, let’s [...]

13 02, 2019

The Basics of Building an Intent-Based Keyword List

By |2019-02-13T15:05:19+00:00February 13th, 2019|SEO|Comments Off on The Basics of Building an Intent-Based Keyword List

Posted by TheMozTeamThis post was originally published on the STAT blog.In this article, we're taking a deep dive into search intent. It's a topic we've covered before with some depth. This STAT whitepaper looked at how SERP features respond to intent, and a few bonus blog posts broke things down even further and examined how individual intent modifiers impact SERP features, the kind of content that Google serves at each stage of intent, and how you can set up your very own search intent projects. (And look out for Seer's very own Scott Taft's upcoming [...]

12 02, 2019

Do Businesses Really Use Google My Business Posts? A Case Study

By |2019-02-12T15:05:10+00:00February 12th, 2019|SEO|Comments Off on Do Businesses Really Use Google My Business Posts? A Case Study

Posted by Ben_FisherGoogle My Business (GMB) is one of the most powerful ways to improve a business’ local search engine optimization and online visibility. If you’re a local business, claiming your Google My Business profile is one of the first steps you should take to increase your company’s online presence. As long as your local business meets Google’s guidelines, your Google My Business profile can help give your company FREE exposure on Google’s search engine. Not only can potential customers quickly see your business’ name, address and phone number, but they can also see photos [...]

11 02, 2019

Communicating to Clients & Stakeholders in a Constantly Changing SEO Landscape

By |2019-02-11T15:06:11+00:00February 11th, 2019|SEO|Comments Off on Communicating to Clients & Stakeholders in a Constantly Changing SEO Landscape

Posted by KameronJenkinsWhen your target is constantly moving, how can you keep your clients informed and happy?Raise your hand if you’ve ever struggled to keep up with all the changes in our industry. Go ahead, don’t be shy! Even the most vigilant SEOs have been caught off guard by an algorithm update, changes to the SERP layout, or improvements to the tools we rely on. It can be tiring trying to keep up with a constantly moving target, but it doesn’t even stop there. SEOs must also explain those developments to their clients and stakeholders. [...]

8 02, 2019

Using STAT for Content Strategy – Whiteboard Friday

By |2019-02-08T15:00:07+00:00February 8th, 2019|SEO|Comments Off on Using STAT for Content Strategy – Whiteboard Friday

Posted by DiTomasoSearch results are sophisticated enough to show searchers not only the content they want, but in the format they want it. Being able to identify searcher intent and interest based off of ranking results can be a powerful driver of content strategy. In this week's Whiteboard Friday, we warmly welcome Dana DiTomaso as she describes her preferred tools and methods for developing a modern and effective content strategy. Click on the whiteboard image above to open a high resolution version in a new tab!Video TranscriptionHi, everyone. Welcome to Whiteboard Friday. My name is [...]

6 02, 2019

Exploring Google’s New Carousel Featured Snippet

By |2019-02-06T15:04:51+00:00February 6th, 2019|SEO|Comments Off on Exploring Google’s New Carousel Featured Snippet

Posted by TheMozTeamGoogle let it be known earlier this year that snippets were a-changin’. And true to their word, we’ve seen them make two major updates to the feature — all in an attempt to answer more of your questions. We first took you on a deep dive of double featured snippets, and now we’re taking you for a ride on the carousel snippet. We’ll explore how it behaves in the wild and which of its snippets you can win. For your safety, please remain seated and keep your hands, arms, feet, and legs inside [...]

5 02, 2019

State of the Union 2019: Live on YouTube

By |2019-02-05T15:00:28+00:00February 5th, 2019|SEO|Comments Off on State of the Union 2019: Live on YouTube

Key moments throughout U.S. presidential history have been captured on YouTube, from visiting American troops and celebrating life’s achievements, to taking the oath of office and hosting world leaders. As President Trump begins his third year in office, this tradition continues. As we have done since 2010, YouTube will live stream the President’s State of the Union address on Tuesday, February 5 at 9 p.m. ET, as well as the response. This year, you can tune in to live streams in both English and Spanish. Here are the channels where you can follow the coverage: White [...]

5 02, 2019

A New Domain Authority Is Coming Soon: What’s Changing, When, & Why

By |2019-02-05T15:00:26+00:00February 5th, 2019|SEO|Comments Off on A New Domain Authority Is Coming Soon: What’s Changing, When, & Why

Posted by rjonesx.Howdy Moz readers, I'm Russ Jones, Principal Search Scientist at Moz, and I am excited to announce a fantastic upgrade coming next month to one of the most important metrics Moz offers: Domain Authority. Domain Authority has become the industry standard for measuring the strength of a domain relative to ranking. We recognize that stability plays an important role in making Domain Authority valuable to our customers, so we wanted to make sure that the new Domain Authority brought meaningful changes to the table. Learn more about the new DA What’s changing?What follows [...]

1 02, 2019

All About Website Page Speed: Issues, Resources, Metrics, and How to Improve

By |2019-02-01T20:25:27+00:00February 1st, 2019|SEO|Comments Off on All About Website Page Speed: Issues, Resources, Metrics, and How to Improve

Posted by BritneyMullerPage speed is an important consideration for your SEO work, but it's a complex subject that tends to be very technical. What are the most crucial things to understand about your site's page speed, and how can you begin to improve? In this week's edition of Whiteboard Friday, Britney Muller goes over what you need to know to get started. Click on the whiteboard image above to open a high resolution version in a new tab!Video TranscriptionHey, Moz fans. Welcome to another edition of Whiteboard Friday. Today we're going over all things page [...]