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27 03, 2020

Generating Local Content at Scale – Whiteboard Friday

By |2020-03-27T15:01:01+00:00March 27th, 2020|SEO|Comments Off on Generating Local Content at Scale – Whiteboard Friday

Posted by rjonesx.Building local pages in any amount can be a painful task. It's hard to strike the right mix of on-topic content, expertise, and location, and the temptation to take shortcuts has always been tempered by the fact that good, unique content is almost impossible to scale. In this week's edition of Whiteboard Friday, Russ Jones shares his favorite white-hat technique using natural language generation to create local pages to your heart's content. Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription Hey, folks, this is Russ Jones here [...]

26 03, 2020

Help Your Community from Six Feet Away: Non-Marketing Tips from Mozzers

By |2020-03-26T15:01:31+00:00March 26th, 2020|SEO|Comments Off on Help Your Community from Six Feet Away: Non-Marketing Tips from Mozzers

Posted by morgan.mcmurrayFor the last few weeks, you’ve probably experienced an influx of emails from companies detailing how COVID-19 is affecting them and thus you, their customer. It's... a lot, isn't it? So today, we want to take a departure from the world of "how this affects us" and focus instead on actionable things we can all do to make things brighter for ourselves and our communities. This won't be your regularly scheduled programming — we won't be discussing SEO or marketing. Instead, we're sharing ideas and advice from the folks at Moz who've been [...]

25 03, 2020

How to Handle Temporarily Out-of-Stock Product Pages

By |2020-03-25T15:01:19+00:00March 25th, 2020|SEO|Comments Off on How to Handle Temporarily Out-of-Stock Product Pages

Posted by Dr-PeteThe next few months are going to be uncharted territory for all of us, with serious challenges for both brick-and-mortar and online businesses. Many e-commerce sites are already facing a unique situation right now, and it looks something like this: These are hand sanitizer results from Staples.com, and this screenshot is just a portion of the first page. I'm not picking on Staples — this page is representative of a problem across every major e-retailer right now. While there are many ways to handle out-of-stock and discontinued items under normal conditions, this situation [...]

24 03, 2020

You Can Now Take Moz Academy Courses for Free

By |2020-03-24T15:03:28+00:00March 24th, 2020|SEO|Comments Off on You Can Now Take Moz Academy Courses for Free

Posted by Roger-MozBotThe well-being of our community — from our customers to our readers to our team members — is of the utmost importance to us here at Moz. The ongoing situation around the spread of COVID-19 is ever-changing. Many of you are experiencing the impact of this pandemic, and we want to address the difficulties you’re facing and acknowledge how you might be feeling. The state of the world and current events bring significant, often crushing, impact to businesses large and small. While it can be really hard to focus on work and on [...]

21 03, 2020

COVID-19: Resources to help people learn on YouTube

By |2020-03-21T15:03:55+00:00March 21st, 2020|SEO|Comments Off on COVID-19: Resources to help people learn on YouTube

As more and more families find themselves at home, we know people are learning how to adjust to this situation. Beyond helping people find authoritative sources of news and information, we also want to be a helpful learning resource to families across the globe. We’re fortunate to have an incredible community of learning creators on YouTube. From CrashCourse to Physics Girl, the EduTuber community has been helping people around the world learn and keep up with their studies. We wanted to take a moment to provide an update around how we’re supporting their efforts. [email protected] [...]

20 03, 2020

Getting Smarter with SERPs – Whiteboard Friday

By |2020-03-20T15:03:15+00:00March 20th, 2020|SEO|Comments Off on Getting Smarter with SERPs – Whiteboard Friday

Posted by rjonesx.Modern SERPs require modern understanding. National SERPs are a myth — these days, everything is local. And when we're basing important decisions on SERPs and ranking, using the highest quality data is key. Russ Jones explores the problem with SERPs, data quality, and existing solutions in this edition of Whiteboard Friday. Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Hey, folks, this is Russ Jones here again with another exciting edition of Whiteboard Friday. Exciting might be an exaggeration, but it really is important to me [...]

18 03, 2020

How to Query the Google Search Console API

By |2020-03-18T15:00:12+00:00March 18th, 2020|SEO|Comments Off on How to Query the Google Search Console API

Posted by briangormanhIf you’ve been an SEO for even a short time, you’re likely familiar with Google Search Console (GSC). It’s a valuable tool for getting information about your website and its performance in organic search. That said, it does have its limitations. In this article, you’ll learn how to get better-connected data out of Google Search Console as well as increase the size of your exports by 400%. Google Search Console limitations While GSC has a number of sections, we’ll be focusing on the “Performance” report. From the GSC dashboard, there are two ways [...]

16 03, 2020

A Beginner’s Guide to Ranking in Google Maps

By |2020-03-16T15:01:03+00:00March 16th, 2020|SEO|Comments Off on A Beginner’s Guide to Ranking in Google Maps

Posted by Alex_RatynskiFor local businesses today, there are numerous different ways to market your brand online. The majority of your potential customers still use Google to find local businesses near them — businesses where they will spend their hard-earned money. In fact, 80% of searches with “local intent” result in a conversion. This begs the question: “What’s the best way to catch the attention of local searchers on Google?”  The answer: through Google Maps marketing. What is Google Maps marketing? Google Maps marketing is the process of optimizing the online presence of your brand in [...]

13 03, 2020

Content Expansion: From Prompt to Paragraph to Published Page – Whiteboard Friday

By |2020-03-13T15:01:27+00:00March 13th, 2020|SEO|Comments Off on Content Expansion: From Prompt to Paragraph to Published Page – Whiteboard Friday

Posted by rjonesx.We've all been there. You're the SEO on point for a project, and you're also the one tasked with getting great content written well and quickly. And if you don't have an expert at your disposal, great content can seem out of reach. It doesn't have to be. In today's Whiteboard Friday, Russ Jones arms you with the tools and processes to expand your content from prompt to paragraph to published piece. Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Hey, folks, great to [...]

11 03, 2020

We Need to Talk About Google’s “People Also Ask”: A Finance Case Study

By |2020-03-11T15:04:04+00:00March 11th, 2020|SEO|Comments Off on We Need to Talk About Google’s “People Also Ask”: A Finance Case Study

Posted by barryloughranFor a while now, I’ve been disappointed with the People Also Ask (PAAs) feature in Google’s search results. My disappointment is not due to the vast amount of space they take up on the SERPs (that’s another post entirely), but more that the quality is never where I expect it to be. Google has been running PAAs since April 2015 and they are a pretty big deal. MozCast is currently tracking PAAs (Related Questions) across 90% of all searches, which is more than any other SERP feature. The quality issue I’m running into is [...]