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10 07, 2020

SEO Negotiation: How to Ace the Business Side of SEO — Best of Whiteboard Friday

By |2020-07-10T15:00:04+00:00July 10th, 2020|SEO|Comments Off on SEO Negotiation: How to Ace the Business Side of SEO — Best of Whiteboard Friday

Posted by BritneyMullerSEO has become more important than ever, but it isn't all meta tags and content. A huge part of the success you'll see is tied up in the inevitable business negotiations. In this helpful Whiteboard Friday from August of 2018, our resident expert Britney Muller walks us through a bevy of smart tips and considerations that will strengthen your SEO negotiation skills, whether you're a seasoned pro or a newbie to the practice. Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription Hey, Moz fans. Welcome to [...]

8 07, 2020

You’re invited to participate in “Life In A Day 2020” on July 25

By |2020-07-08T15:02:15+00:00July 8th, 2020|SEO|Comments Off on You’re invited to participate in “Life In A Day 2020” on July 25

On July 25, executive producers Ridley Scott (“The Martian,” “Gladiator”) and Kai Hsuing (“Lords of Chaos”), along with director Kevin Macdonald (“Whitney,” “One Day in September,” “The Last King of Scotland”), invite you and the YouTube global community to pick up your cameras to create “Life In A Day 2020.” Exactly 10 years after the original “Life In A Day,” the world will once again come together to create a YouTube Original feature-length documentary that tells the story of a single day on Earth. Selected footage sourced from participants like you will be woven together [...]

7 07, 2020

How to Bring Your Best Self to the Online Conference Season

By |2020-07-07T15:09:42+00:00July 7th, 2020|SEO|Comments Off on How to Bring Your Best Self to the Online Conference Season

Posted by cheryldraperConference season is here! Of course, this year it looks a bit different. Instead of signing in at the front table and snagging seats next to some new pals, you’ll be setting up your computer as the main stage. For some, this is going to be a major learning curve. Virtual events can be tougher to follow and engage with. To help you out, we’ve compiled a list of best practices to show up ready and take on any online event you choose to attend this year. Don't forget, if you haven't yet, [...]

3 07, 2020

Page Speed Optimization: Metrics, Tools, and How to Improve — Best of Whiteboard Friday

By |2020-07-03T15:04:57+00:00July 3rd, 2020|SEO|Comments Off on Page Speed Optimization: Metrics, Tools, and How to Improve — Best of Whiteboard Friday

Posted by BritneyMullerPage speed has always been a crucial part of SEO work, and as more companies make the shift to online operations, optimization becomes more important than ever. However, it's a complex subject that tends to be very technical. What are the most crucial things to understand about your site's page speed, and how can you begin to improve? To help you answer these questions, we're sharing this popular episode of Whiteboard Friday (originally published in February 2019) where Britney Muller goes over what you need to know to get started. Click on the whiteboard [...]

2 07, 2020

Behind the Scenes at MozCon Virtual

By |2020-07-02T15:01:05+00:00July 2nd, 2020|SEO|Comments Off on Behind the Scenes at MozCon Virtual

Posted by Dr-PeteRe-imagining MozCon hasn't been easy. I won't lie — I'll miss seeing so many of you in person, and, yes, I'll miss the magic of the big stage. We're working hard to make this year special, including leveling up our speakers for their remote sessions. I recently shared my own set-up on Twitter: This stirred up quite a bit of interest in our set-up and equipment list, so thanks to Cheryl on our events team for filling in the blanks for me, and thanks to our amazing A/V partners at Seamless Events for helping this all come together. Also, [...]

1 07, 2020

To our YouTube TV members: an update to our content and price

By |2020-07-01T15:00:36+00:00July 1st, 2020|SEO|Comments Off on To our YouTube TV members: an update to our content and price

In 2017, we introduced YouTube TV, live TV designed for the YouTube generation — those who want to stream TV when and how they want, without commitments. We’ve just passed the three-year mark, so I wanted to take this opportunity to update you on how we’re thinking about YouTube TV.Since launch, we’ve listened to your feedback and worked to build an experience that fits the needs of everyone in your family, by adding highly-requested content like PBS and Discovery Network brands, including HGTV and Food Network, and launching new features to reinvent how you watch live TV. [...]

30 06, 2020

Thinking Beyond the Link Building “Campaign” [Case Study]

By |2020-06-30T15:02:08+00:00June 30th, 2020|SEO|Comments Off on Thinking Beyond the Link Building “Campaign” [Case Study]

Posted by Paddy_MooganOver the years, I’ve often referred to our link building work as “campaigns”, which isn't wrong, but isn’t completely right, either. I think that as an industry we need to alter our mindset to focus on what link building should be: an ongoing, integrated, business-as-usual activity. Link building processes that work for brands now and that will continue to work in the future need to sit closer to the rest of the business. This means tighter integration with other disciplines, or at the very least, acknowledgment that link building isn’t a siloed activity [...]

29 06, 2020

How to Choose the Most Link-Worthy Data Source for Your Content

By |2020-06-29T15:04:02+00:00June 29th, 2020|SEO|Comments Off on How to Choose the Most Link-Worthy Data Source for Your Content

Posted by DomenicaFractl has produced thousands of content marketing campaigns across every topic, and for the past seven years, we’ve been keeping track of each and every campaign in order to refine and improve the content we produce on behalf of our clients. In my last post for Moz, I explained how to set realistic digital PR expectations for your content based on your niche. In this topic, I want to dive a little bit deeper into the data and share insights about how the source of your content can be just as important in [...]

26 06, 2020

2020 Brandcast Delivered: A NewFront Just for You

By |2020-06-26T15:00:46+00:00June 26th, 2020|SEO|Comments Off on 2020 Brandcast Delivered: A NewFront Just for You

People are streaming more than ever before. But one thing remains consistent: When they’re looking for something personally relevant to them, they turn to YouTube. Whether it’s celebrating this year’s graduating class with the likes of President and Mrs. Obama, Beyoncé and BTS in YouTube Originals’ “Dear Class of 2020,” reminiscing over Game 6 of the 1993 NBA finals or attempting quarantine glow-ups from James Charles, YouTube’s extensive video library creates a truly meaningful and personal experience for viewers. And, this year more than ever, we’re seeing people make time for what matters. On June 13, [...]

26 06, 2020

Ever wonder how YouTube works?

By |2020-06-26T15:00:42+00:00June 26th, 2020|SEO|Comments Off on Ever wonder how YouTube works?

YouTube has always been a place where people come to be informed, inspired, and delighted. Over the past few months, as our daily lives have changed in response to the coronavirus (COVID-19) pandemic, we’ve seen people turning to YouTube more than ever. As part of our ongoing commitment to transparency, we’ve created How YouTube Works — a new website designed to answer the questions we most often receive about what we're doing to foster a responsible platform for our community, and explain our products and policies in detail. How YouTube Works will launch in the U.S. today [...]