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28 09, 2020

How to Detect and Improve Underperforming Content: A Guide to Optimization

By |2020-09-28T15:00:58+00:00September 28th, 2020|SEO|Comments Off on How to Detect and Improve Underperforming Content: A Guide to Optimization

Posted by SamuelMangialavori Content, content, and more content! That’s what SEO is all about nowadays, right? Compared to when I started working in SEO (2014), today, content is consistently one of the most popular topics covered at digital marketing conferences, there are way more tools that focus on content analysis and optimization, and overall it seems to dominate most of SEO news. Don’t believe me? Here’s a nice Google Trends graph that may change your mind: Google Trends screenshot for “content marketing” as a topic, set for worldwide interest. But why is it that content [...]

25 09, 2020

Accessible Machine Learning for SEOs — Whiteboard Friday

By |2020-09-25T15:08:07+00:00September 25th, 2020|SEO|Comments Off on Accessible Machine Learning for SEOs — Whiteboard Friday

Posted by BritneyMuller Machine learning — a branch of artificial intelligence that studies the automatic improvement of computer algorithms — might seem far outside the scope of your SEO work. MozCon speaker (and all-around SEO genius) Britney Muller is here with a special edition of Whiteboard Friday to tell you why that's not true, and to go through a few steps to get you started.  To see more on machine learning from Britney and our other MozCon 2020 speakers, check out this year's video bundle.  Get my MozCon 2020 video bundle Click on the whiteboard image above to [...]

22 09, 2020

How to Turn One Piece of Content into Multiple for SEO

By |2020-09-22T15:03:07+00:00September 22nd, 2020|SEO|Comments Off on How to Turn One Piece of Content into Multiple for SEO

Posted by liambbarnes As most SEO specialists have learned, you must create quality content to grow organically. The same thing can be said for businesses that are building a social media presence or a new newsletter following. But as people consume more and more content each day, they become less receptive to basic content that doesn't provide a new perspective. To counter this issue, you must make sure that your content is native to each platform you publish on. However, that doesn’t mean that you need to start from scratch. There's a way to take [...]

21 09, 2020

Search Intent and SEO: A Quick Guide

By |2020-09-21T15:05:52+00:00September 21st, 2020|SEO|Comments Off on Search Intent and SEO: A Quick Guide

Posted by DawnMacri Understanding search intent can be the secret ingredient that brings your content strategy from okay to outstanding. As an SEO Strategist at a digital marketing agency (Brainlabs), we often find clients on the brink of ranking success. They’re sitting on stellar content that simply isn’t ranking for their target keywords. Why? Oftentimes, the keywords and the intent simply don’t match. Here we’ll discuss the different types of search intent, how to determine the best intent for given keywords, and how to optimize for search intent. First–let’s iron out the basics. What is [...]

18 09, 2020

The Theory Behind Ranking Factors — Whiteboard Friday

By |2020-09-18T15:00:25+00:00September 18th, 2020|SEO|Comments Off on The Theory Behind Ranking Factors — Whiteboard Friday

Posted by rjonesx. Since day one of SEO, marketers have tried to determine what factors Google takes into account when ranking results on the SERPs. In this brand new Whiteboard Friday, Russ Jones discusses the theory behind those ranking factors, and gives us some improved definitions and vocabulary to use when discussing them. Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Hi, folks. Welcome back to another Whiteboard Friday. Today, we're going to be talking about ranking factors and the theory behind them, and hopefully [...]

15 09, 2020

What Shifts in Product Demand Mean for SEO

By |2020-09-15T15:00:53+00:00September 15th, 2020|SEO|Comments Off on What Shifts in Product Demand Mean for SEO

Posted by SabrinaBomberger If you’re working in e-commerce through the COVID-19 crisis, you’ve likely noticed some wild shifts in the way your products are viewed and consumed by the public. After all, the needs of the entire world have changed in some capacity. It makes sense that purchasing habits have, too. This shift in demand might require an equal shift in your marketing strategy. As an SEO, you need to make sure that you understand the new demands on your product in the given market, and ensure any on-site changes are SEO-friendly. These strategies apply [...]

14 09, 2020

How To Focus Your SEO Strategy: A Quick Guide for Businesses New to Online Optimization

By |2020-09-14T15:00:52+00:00September 14th, 2020|SEO|Comments Off on How To Focus Your SEO Strategy: A Quick Guide for Businesses New to Online Optimization

Posted by AnnaleisMontgomery With businesses making the move to serve their customers primarily online and the footfall of customers in physical stores dropping dramatically, the value of SEO has been rediscovered. Businesses are now paying closer attention to their online experience and how they can compete on the internet. This post will offer a guide to businesses looking to enhance their organic reach and traffic, by providing some SEO solutions to issues they might be experiencing. This includes information suitable for businesses that haven’t engaged with SEO as a channel before, as well as those [...]

11 09, 2020

How to Prioritize Your Link Building Efforts & Opportunities — Best of Whiteboard Friday

By |2020-09-11T15:00:20+00:00September 11th, 2020|SEO|Comments Off on How to Prioritize Your Link Building Efforts & Opportunities — Best of Whiteboard Friday

Posted by randfishWe all know how effective link building efforts can be, but it can be an intimidating, frustrating process — and sometimes even a chore. In this popular Whiteboard Friday originally published in 2017, Rand Fishkin builds out a framework you can still use today to streamline and simplify the link building process for you, your teammates, and yes, even your interns. Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. As you can see, [...]

9 09, 2020

How to Choose Google My Business Categories (With Cool Tools!)

By |2020-09-09T15:01:31+00:00September 9th, 2020|SEO|Comments Off on How to Choose Google My Business Categories (With Cool Tools!)

Posted by MiriamEllis Image credit: Danny Sternfeld In creating a Google My Business listing for your local business, making a data-based decision is one of the most important steps you’ll be taking. Just how influential are the categories you select? Our recent State of the Local SEO Industry 2020 survey found that, out of all factors, GMB elements (which include categories) have the greatest impact on local pack rankings. Choose wisely, and these elements help ensure Google views you as a candidate for possible inclusion as a result for a set of search phrases. Choose [...]

8 09, 2020

Identifying Advanced GSC Search Performance Patterns (and What to Do About Them)

By |2020-09-08T15:02:10+00:00September 8th, 2020|SEO|Comments Off on Identifying Advanced GSC Search Performance Patterns (and What to Do About Them)

Posted by izzismithGoogle Search Console is by far the most used device in the SEO’s toolkit. Not only does it provide us with the closest understanding we can have of Googlebot’s behavior and perception of our domain properties (in terms of indexability, site usability, and more), but it also allows us to assess the search KPIs that we work so rigorously to improve. GSC is free, secure, easy to implement, and it’s home to the purest form of your search performance KPI data. Sounds perfect, right? However, the lack of capability for analyzing those KPIs [...]