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13 04, 2021

7 Questions to Ask When Hiring a Content Marketing Agency

By |2021-04-13T15:06:09+00:00April 13th, 2021|SEO|Comments Off on 7 Questions to Ask When Hiring a Content Marketing Agency

Deciding on an agency for content marketing is often tough thanks to the sheer volume of agencies out there, and because you want to ensure that the one you pick delivers ROI. To make things easier, here are seven key questions to ask when you’re trying to find the right agency for your content needs.

12 04, 2021

The Sky Garden Method: Discover Evergreen Link Building Opportunities Using Search Data

By |2021-04-12T15:06:29+00:00April 12th, 2021|SEO|Comments Off on The Sky Garden Method: Discover Evergreen Link Building Opportunities Using Search Data

Adding on to Brian Dean’s Skyscraper Technique, this is the “Sky Garden Method”. It’s a similar approach that requires no outreach time to build links, and can generate links well into the future.

8 04, 2021

Earn Press Coverage for Your Brand in 5 Steps [Case Study]

By |2021-04-08T15:02:23+00:00April 8th, 2021|SEO|Comments Off on Earn Press Coverage for Your Brand in 5 Steps [Case Study]

In this post, Domenica shows you how her team at Fractl earned top-tier press coverage and backlinks for a client in five simple steps, and how you can apply these same steps to your own brand's content.

6 04, 2021

6 Common Google SERP Feature Misconceptions in SEO

By |2021-04-06T15:07:13+00:00April 6th, 2021|SEO|Comments Off on 6 Common Google SERP Feature Misconceptions in SEO

Brodie Clark teamed up with Izzi Smith to create a new SEO quiz series, testing marketers' knowledge of Google SERP features. In this post, read through the six most common misconceptions found in quiz answers, dealing with structured data, Featured Snippets, and more!

5 04, 2021

Consolidating Locations and Google My Business Listings Due to COVID-19

By |2021-04-05T15:02:53+00:00April 5th, 2021|SEO|Comments Off on Consolidating Locations and Google My Business Listings Due to COVID-19

Local brands that had to make quick changes in 2020 to continue serving the public are now having to make longer-term decisions based on the COVID-19 recession, altered consumer behavior, and budget. How should you handle Google My Business listings when circumstances force consolidation?

1 04, 2021

Women in SEO: Reflections on the Past, Present, and Future of Women in the Industry

By |2021-04-01T15:03:57+00:00April 1st, 2021|SEO|Comments Off on Women in SEO: Reflections on the Past, Present, and Future of Women in the Industry

As Women’s History Month draws to a close, Moz CEO Sarah Bird reflects on the contributions women have made to the SEO industry, and highlights the work we still have to do.

31 03, 2021

New & Improved: Announcing The Beginner’s Guide To Link Building

By |2021-03-31T15:03:42+00:00March 31st, 2021|SEO|Comments Off on New & Improved: Announcing The Beginner’s Guide To Link Building

Posted by Cyrus-ShepardLink building isn't always easy, but if you want to rank with SEO, links are often the cost of admission. While Google says SEOs sometimes focus too much on links, links remain one of the few confirmed ranking factors. Indeed, every study over the past decade shows a high correlation between links and ranking. And while links alone can't guarantee a #1 spot at the top of Google, previous research has shown that it's nearly impossible to rank without any links at all. For many, link building also presents a challenge. Folks get [...]

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