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Blog Topics: How to find Your Sweet Spot (Even in a Boring Niche)

Posted by DaisyQI hate to tell you, but Googling “blog topic ideas” is not going to give you the content you should be creating. Not all content is created equal. Letting the internet tell you what to blog about leads to mediocrity. Mediocrity is fine in some cases, like forcing yourself to show up at the gym at 5:00 p.m. when you’d much rather call it a day. But if you’re going to try and stand out in the very crowded search results page, you won’t stand a chance. The reality is, it’s hard The [...]

By |2020-07-21T15:03:37+00:00July 21st, 2020|SEO|Comments Off on Blog Topics: How to find Your Sweet Spot (Even in a Boring Niche)

Help Us Improve: The 2020 Moz Blog Reader Survey

Posted by morgan.mcmurrayIt's been a few years since we last asked you to tell us what you love (and don't love so much) about the Moz Blog, and since then our company, our industry, and our world have undergone massive shifts. With so much having changed, we wanted to be sure we're still living up to the high standards we set for this blog, and that we're still providing as valuable an experience as we can for you all. That's where you come in today. To help us serve you better, please consider going through [...]

By |2020-07-20T15:01:39+00:00July 20th, 2020|SEO|Comments Off on Help Us Improve: The 2020 Moz Blog Reader Survey

Core Web Vitals: The Next Official Google Ranking Factor – Whiteboard Friday

Posted by Cyrus-ShepardThere's a new ranking factor in town: Core Web Vitals. Expected in 2021, this Google-announced algorithm change has a few details you should be aware of. Cyrus Shepard dives in this week on Whiteboard Friday. Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription Howdy, Moz fans. Welcome to another edition of Whiteboard Friday. I'm Cyrus Shepard here at Moz. Today we're talking about the next official Google ranking factor — Core Web Vitals. Now what do I mean by official ranking factor? Google makes [...]

By |2020-07-17T15:02:13+00:00July 17th, 2020|SEO|Comments Off on Core Web Vitals: The Next Official Google Ranking Factor – Whiteboard Friday

That’s a Wrap: MozCon Virtual 2020 Day Two Recap

Posted by cheryldraperWow! What a crazy ride MozCon has been this year. In case you missed it, we were able to double the number of attendees and include over 2,800 people. Not only were we able to include them, we were also able to see their families, pets, and home offices. It was an unusual experience for sure, but one we won’t be forgetting any time soon. As always, the speakers served up some flaming hot content (including an actual movie). We can’t wait to share some of these takeaways with you! Britney Muller — [...]

By |2020-07-16T15:05:18+00:00July 16th, 2020|SEO|Comments Off on That’s a Wrap: MozCon Virtual 2020 Day Two Recap

Introducing the Moz API for Google Sheets

Posted by DaveSottimanoWe’ve officially released the Moz API for Google Sheets and want to take you on a quick feature tour. This Google Sheets add-on allows users to gather Moz URL metrics easily without using code directly in a Google Sheet and provides a few extra functions to help you manipulate data. In the past, if you wanted link metrics for hundreds of URLs, you either had to enter them manually one at a time, or you needed technical expertise to use the LinkScape API. So, I built this free Google Sheets add-on, and now [...]

By |2020-07-16T15:05:16+00:00July 16th, 2020|SEO|Comments Off on Introducing the Moz API for Google Sheets

MozCon Virtual 2020: Top Takeaways from Day One

Posted by cheryldraperToday marked day one of the first-ever MozCon Virtual! Even though we weren’t together in person, it was so exciting to get the best people in the industry together again. So much of the day was different from what we expected six months ago, but the one thing we can always count on from our speakers is a MASSIVE amount of value. We’re talking insights, game plans, cheat codes — you name it, we’ve got it — and this year was no different. Let’s get to it. Sarah Bird — Welcome & State [...]

By |2020-07-15T15:11:57+00:00July 15th, 2020|SEO|Comments Off on MozCon Virtual 2020: Top Takeaways from Day One

SEO Negotiation: How to Ace the Business Side of SEO — Best of Whiteboard Friday

Posted by BritneyMullerSEO has become more important than ever, but it isn't all meta tags and content. A huge part of the success you'll see is tied up in the inevitable business negotiations. In this helpful Whiteboard Friday from August of 2018, our resident expert Britney Muller walks us through a bevy of smart tips and considerations that will strengthen your SEO negotiation skills, whether you're a seasoned pro or a newbie to the practice. Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription Hey, Moz fans. Welcome to [...]

By |2020-07-10T15:00:04+00:00July 10th, 2020|SEO|Comments Off on SEO Negotiation: How to Ace the Business Side of SEO — Best of Whiteboard Friday

You’re invited to participate in “Life In A Day 2020” on July 25

On July 25, executive producers Ridley Scott (“The Martian,” “Gladiator”) and Kai Hsuing (“Lords of Chaos”), along with director Kevin Macdonald (“Whitney,” “One Day in September,” “The Last King of Scotland”), invite you and the YouTube global community to pick up your cameras to create “Life In A Day 2020.” Exactly 10 years after the original “Life In A Day,” the world will once again come together to create a YouTube Original feature-length documentary that tells the story of a single day on Earth. Selected footage sourced from participants like you will be woven together [...]

By |2020-07-08T15:02:15+00:00July 8th, 2020|SEO|Comments Off on You’re invited to participate in “Life In A Day 2020” on July 25

How to Bring Your Best Self to the Online Conference Season

Posted by cheryldraperConference season is here! Of course, this year it looks a bit different. Instead of signing in at the front table and snagging seats next to some new pals, you’ll be setting up your computer as the main stage. For some, this is going to be a major learning curve. Virtual events can be tougher to follow and engage with. To help you out, we’ve compiled a list of best practices to show up ready and take on any online event you choose to attend this year. Don't forget, if you haven't yet, [...]

By |2020-07-07T15:09:42+00:00July 7th, 2020|SEO|Comments Off on How to Bring Your Best Self to the Online Conference Season

Page Speed Optimization: Metrics, Tools, and How to Improve — Best of Whiteboard Friday

Posted by BritneyMullerPage speed has always been a crucial part of SEO work, and as more companies make the shift to online operations, optimization becomes more important than ever. However, it's a complex subject that tends to be very technical. What are the most crucial things to understand about your site's page speed, and how can you begin to improve? To help you answer these questions, we're sharing this popular episode of Whiteboard Friday (originally published in February 2019) where Britney Muller goes over what you need to know to get started. Click on the whiteboard [...]

By |2020-07-03T15:04:57+00:00July 3rd, 2020|SEO|Comments Off on Page Speed Optimization: Metrics, Tools, and How to Improve — Best of Whiteboard Friday