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App Store SEO: How to Diagnose a Drop in Traffic & Win It Back

Posted by Joel.MesherghiFor some organizations, mobile apps can be an important means to capturing new leads and customers, so it can be alarming when you notice your app visits are declining. However, while there is content on how to optimize your app, otherwise known as ASO (App Store Optimization), there is little information out there on the steps required to diagnose a drop in app visits. Although there are overlaps with traditional search, there are unique factors that play a role in app store visibility. The aim of this blog is to give you a [...]

By |2019-11-25T15:07:51+00:00November 25th, 2019|SEO|Comments Off on App Store SEO: How to Diagnose a Drop in Traffic & Win It Back

Google.org, Susan Wojcicki and her husband, Dennis Troper, support families experiencing homelessness with $1.35 million grant

San Francisco Mayor London Breed and Susan WojcickiToday, CEO Susan Wojcicki stood with San Francisco Mayor London Breed at Hamilton Families, a nonprofit organization that supports families experiencing homelessness, and announced a combined grant of $1.35 million to the program. The grant comes from Google.org and from Wojcicki and her husband, Dennis Troper. Here are her remarks from this afternoon: "Thank you, Mayor Breed. I’m so glad to be here with you, and all of your leadership in fighting homelessness. I also wanted to say thank you to everyone here at Hamilton Families and the [...]

By |2019-11-22T15:04:39+00:00November 22nd, 2019|SEO|Comments Off on Google.org, Susan Wojcicki and her husband, Dennis Troper, support families experiencing homelessness with $1.35 million grant

Better Content Through NLP (Natural Language Processing) – Whiteboard Friday

Posted by RuthBurrReedyGone are the days of optimizing content solely for search engines. For modern SEO, your content needs to please both robots and humans. But how do you know that what you're writing can check the boxes for both man and machine? In today's Whiteboard Friday, Ruth Burr Reedy focuses on part of her recent MozCon 2019 talk and teaches us all about how Google uses NLP (natural language processing) to truly understand content, plus how you can harness that knowledge to better optimize what you write for people and bots alike. Click on the whiteboard image [...]

By |2019-11-22T15:04:37+00:00November 22nd, 2019|SEO|Comments Off on Better Content Through NLP (Natural Language Processing) – Whiteboard Friday

Find Ranking Keywords, Uncover Opportunities, Check Rankings, & More: 5 Workflows for Easier Keyword Research

Posted by FeliciaCrawfordHave you ever wished there were an easy way to see all the top keywords your site is ranking for? How about a competitor's? What about those times when you're stumped trying to come up with keywords related to your core topic, or want to know the questions people are asking around your keywords? There's plenty of keyword research workflow gold to be uncovered in Keyword Explorer. It's a tool that can save you a ton of time when it comes to both general keyword research and the nitty-gritty details. And time and again, [...]

By |2019-11-21T15:02:29+00:00November 21st, 2019|SEO|Comments Off on Find Ranking Keywords, Uncover Opportunities, Check Rankings, & More: 5 Workflows for Easier Keyword Research

It’s Content and It’s Links – Are We Making SEO Too Complicated?

Posted by AndrewDennis33Content and links — to successfully leverage search as a marketing channel you need useful content and relevant links. Many experienced SEOs have run numerous tests and experiments to correlate backlinks with higher rankings, and Google has espoused the importance of “great content” for as long as I can remember. In fact, a Google employee straight up told us that content and links are two of the three (the other being RankBrain) most important ranking factors in its search algorithm. So why do we seem to overcomplicate SEO by chasing new trends and [...]

By |2019-11-19T15:01:47+00:00November 19th, 2019|SEO|Comments Off on It’s Content and It’s Links – Are We Making SEO Too Complicated?

9 Reports Every SEO Needs: Introducing Custom Report Templates in Moz Pro

Posted by rachelgooodmanmooreReporting is central to our jobs as SEOs and helps us to communicate the value of our work to stakeholders and clients alike. Without good reporting, it can be a challenge to illustrate our success in search. We know how important it is — but it can also be painful and clunky. Am I the only one who moderately dreads what we might call “reporting season?” The timing of that season might vary — based on who you work for, what a reporting cycle looks like, and other factors — but ultimately it’s [...]

By |2019-11-18T15:04:23+00:00November 18th, 2019|SEO|Comments Off on 9 Reports Every SEO Needs: Introducing Custom Report Templates in Moz Pro

The Content Distribution Playbook – Whiteboard Friday

Posted by rosssimmondsIf you're one of the many marketers that shares your content on Facebook, Twitter, and Linked before calling it good and moving on, this Whiteboard Friday is for you. In a super actionable follow-up to his MozCon 2019 presentation, Ross Simmonds reveals how to go beyond the mediocre when it comes to your content distribution plan, reaching new audiences in just the right place at the right time. Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription What's going on, Whiteboard Friday fans? My name [...]

By |2019-11-15T15:02:50+00:00November 15th, 2019|SEO|Comments Off on The Content Distribution Playbook – Whiteboard Friday

Can anyone match Freddie Mercury’s legendary voice? Queen and YouTube Music are challenging fans to find out!

"Bohemian Rhapsody" is considered one of the greatest rock songs of all time, so it’s no wonder the music video recently hit 1 billion views on YouTube. For decades, fans have belted out the song’s iconic lyrics alongside Freddie Mercury’s one-of-a-kind vocals, but how many can really sing it just like Freddie? YouTube, Google Creative Lab, and Google Research — working in partnership with Queen, Universal Music Group and Hollywood Records — have built a new AI experiment called FreddieMeter to find out!Released in support of Mercury Phoenix Trust, a charity founded by Brian May, Roger Taylor and Jim Beach [...]

By |2019-11-14T15:02:11+00:00November 14th, 2019|SEO|Comments Off on Can anyone match Freddie Mercury’s legendary voice? Queen and YouTube Music are challenging fans to find out!

Nate Boyer: From Green Beret to the starting lineup

Nate Boyer at the Texas Longhorns stadium. (YouTube)Nate Boyer is no ordinary football player. While being deployed in Afghanistan, the former Green Beret learned how to play football by watching YouTube tutorials. At age 30, after practicing relentlessly, Boyer joined the Texas Longhorns as the team’s long snapper. YouTube caught up with Boyer in advance of Veterans Day to learn more about his journey from the military to the football field, and to get his advice for others who might want to follow in his footsteps. YouTube: Today is Veterans Day. What does this day [...]

By |2019-11-13T15:02:41+00:00November 13th, 2019|SEO|Comments Off on Nate Boyer: From Green Beret to the starting lineup

Introducing a fresh new look for YouTube on desktop and tablets

Starting today, we’re bringing you the new YouTube homepage — a design that brings more features to the viewing experience on Home to help you find the next great video to watch. The updated design will begin rolling out today across desktops and YouTube apps on Android and iOS tablets, and will be available to everyone soon. Here’s what you can expect to see: More easily find the next great video to watchThis new look includes longer video titles and larger, richer thumbnails to give you clearer information about the video at a glance, plus [...]

By |2019-11-13T15:02:39+00:00November 13th, 2019|SEO|Comments Off on Introducing a fresh new look for YouTube on desktop and tablets