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So far jgutowski has created 231 blog entries.

2020 Local SEO Success: How to Feed, Fight, and Flip Google

Posted by MiriamEllis Image credit: Migaspinto If you own or market a business location that makes a real-world community more serviceable, diverse, and strong, I’m on your side. I love interesting towns and cities, with a wide array of useful goods and services. Nothing in my career satisfies me more than advising any brand that’s determined to improve life quality in some spot on the map. It does my heart good to see it, but here’s my completely unsentimental take on the challenges you face: The Internet, and Google’s local platforms in particular, are a [...]

By |2020-01-06T15:02:05+00:00January 6th, 2020|SEO|Comments Off on 2020 Local SEO Success: How to Feed, Fight, and Flip Google

How to Create 10x SEO Reports – Whiteboard Friday

Posted by Cyrus-ShepardNew year, new you — when it comes to SEO reporting, at least! We're kicking off 2020 with a comprehensive yet gloriously simple recipe from Cyrus Shepard for creating truly effective SEO reports. From tying KPIs to business metrics to delivering bad news effectively, your reports have never looked so good. Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Okay, so we have 400 broken pages. Ah, we rank number 7 for best plumbers in Idaho. Oh, hey, Moz fans. I'm Cyrus Shepard. [...]

By |2020-01-03T15:04:36+00:00January 3rd, 2020|SEO|Comments Off on How to Create 10x SEO Reports – Whiteboard Friday

Better Site Speed: 4 Outside-the-Box Ideas

Posted by Tom-AnthonyMost of us have done site speed audits, or seen audits done by others. These can be really helpful for businesses, but I often find they're quite narrow in focus. Typically we use well-known tools that throw up a bunch of things to look at, and then we dive into things from there. However, if we dig deeper, there are often other ideas on how site speed can be improved. I often see plenty of opportunities that are never covered in site speed audits. Most site speed improvements are the result of a [...]

By |2019-12-30T15:01:48+00:00December 30th, 2019|SEO|Comments Off on Better Site Speed: 4 Outside-the-Box Ideas

The Not-So-Secret Value of Podcast Transcripts – Whiteboard Friday

Posted by NikiMosierWhat are the benefits of transcribing your podcasts and what's the best way to go about getting them on your site? Niki Mosier breaks it down into 8 easy steps in this week's episode of Whiteboard Friday. Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Hey, Moz fans. Here's another edition of Whiteboard Friday. I'm Niki Mosier, a senior SEO account manager at Two Octobers, and I'm here today to talk to you about the not-so-secret value of podcast transcripts. I got the [...]

By |2019-12-27T15:02:09+00:00December 27th, 2019|SEO|Comments Off on The Not-So-Secret Value of Podcast Transcripts – Whiteboard Friday

They’re the Best Around: The Top 25 Moz Blog Posts of 2019

Posted by FeliciaCrawfordWell, folks, it's that time of year again. It's hard to believe we've already gone another turn around the ol' sun. But I've consulted my analytics data and made my SQL queries, and I'm here today to present to you the list of the top Moz Blog posts of 2019! For a little perspective, we published 207 blog posts, averaging out to about 4 per week. Out of those 207, the twenty-five I'm sharing with you below were the most-read pieces of the year. If you're strapped for time (and who isn't in our [...]

By |2019-12-26T15:06:28+00:00December 26th, 2019|SEO|Comments Off on They’re the Best Around: The Top 25 Moz Blog Posts of 2019

Actually Accurate Analytics – Whiteboard Friday

Posted by RuthBurrReedyClean, useful Google Analytics data is all-important — both for you, and for the clients and colleagues that will be working on the site in the future. Ruth Burr Reedy shares her absolute best tips for getting your Analytics data accurate, consistent, and future-proof in this week's Whiteboard Friday. Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Hi, Moz fans. I'm Ruth Burr Reedy, and I am the Vice President of Strategy at UpBuild. We're a technical marketing agency specializing in technical SEO and [...]

By |2019-12-20T15:00:42+00:00December 20th, 2019|SEO|Comments Off on Actually Accurate Analytics – Whiteboard Friday

YouTube Music makes discovery more personal with playlists mixed for you

YouTube Music is a dedicated music streaming service that guides you through the world of music. With official songs and albums as well as deep cuts, live performances, and remixes, you can listen to exactly what you want, when you want to. Or you can sit back and let us recommend music for you right on your home screen. Rolling out today, we’re introducing a shelf of three personalized mixes - the new Discover Mix, New Release Mix, and Your Mix - to keep you up to date on what’s just been released and introduce [...]

By |2019-12-18T15:02:10+00:00December 18th, 2019|SEO|Comments Off on YouTube Music makes discovery more personal with playlists mixed for you

The Economics of Link Building

Posted by Alex-TLife has taught me that good things should be expensive — especially when it comes to any type of digital marketing services. If you’re not an expert, you can end up getting something far from what you’ve been expecting. Here’s an example of “the best mascot image you can get for your event” that I paid for when organizing one of our first Digital Olympus events: Just for reference, this is how our mascot looked originally: My point is, just like working with freelance designers, hiring SEO consultants is only safe when you [...]

By |2019-12-18T15:02:09+00:00December 18th, 2019|SEO|Comments Off on The Economics of Link Building

6 Local Search Marketing DIY Tips for the Crafting Industry

Posted by MiriamEllisThink crafting is kids’ stuff? Think again. The owners of quilting, yarn, bead, fabric, woodworking, art supply, stationers, edible arts, and related shops know that: The crafting industry generated $44 billion in 2016 in the US alone.63% of American households engage in at least one crafting project annually, while more than one in four participate in 5+ per year.The top three craft store chains in the country (Michaels, JOANN, Hobby Lobby) operate nearly 3,000 locations, just among themselves.There are an estimated 3,200 US storefronts devoted to quilting alone. Thousands more vend everything from [...]

By |2019-12-17T15:02:14+00:00December 17th, 2019|SEO|Comments Off on 6 Local Search Marketing DIY Tips for the Crafting Industry

Spectator to Partner: Turn Your Clients into SEO Allies – Best of Whiteboard Friday

Posted by KameronJenkinsAre your clients your allies in SEO, or are they passive spectators? Could they even be inadvertently working against you? A better understanding of expectations, goals, and strategy by everyone involved can improve your client relations, provide extra clarity, and reduce the number of times you're asked to "just SEO a site."  In today's Whiteboard Friday, Kameron Jenkins outlines tactics you should know for getting clients and bosses excited about the SEO journey, as well as the risks involved in passivity. (We were inspired to revisit this classic Whiteboard Friday by our brand-new [...]

By |2019-12-13T15:03:51+00:00December 13th, 2019|SEO|Comments Off on Spectator to Partner: Turn Your Clients into SEO Allies – Best of Whiteboard Friday