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SEO Is Not an On/Off Switch — Whiteboard Friday

Posted by Dr-Pete When business is struggling, budgets are tight, and resources limited, your company might be tempted to cut back or cut off SEO efforts to save time and money until things stabilize. But halting SEO altogether — even for a short time — is actually a bad idea, as it means more work for you and your business in the long run.  Dr. Pete is here with a brand new Whiteboard Friday to tell you why SEO should not be treated like an on/off switch, and provide some suggestions on what to do instead.  Click on [...]

By |2020-10-09T15:02:17+00:00October 9th, 2020|SEO|Comments Off on SEO Is Not an On/Off Switch — Whiteboard Friday

Diversity and Inclusion in SEO: BIPOC and LGBTQ+ SEOs Share Their Experiences

Posted by NicoleDeLeon People around the world are having important discussions about systemic racism, overt and covert bias, and how we can all do better. Understanding the problem is the first step. To get a sense of conditions within the SEO community, we asked people to take our Diversity and Inclusion in SEO survey as part of our ongoing project to study the state of SEO. Due to the subject matter and the way we reached out, our respondents were not a snapshot of the industry as a whole. We were very pleased to have [...]

By |2020-10-08T15:00:32+00:00October 8th, 2020|SEO|Comments Off on Diversity and Inclusion in SEO: BIPOC and LGBTQ+ SEOs Share Their Experiences

3 Digital PR Tenets for Excellent Outreach

Posted by amandamilligan Content creation and promotion is our bread and butter at Fractl, but most of the questions we get are tied to the promotions side of the process. People ask us: How are you able to secure media coverage on sites like CNBC, USA Today, and more? It’s not easy, I’ll tell you that. It takes a lot of time and resources, and over the years we’ve established a set of tenets that guide our digital PR process. I hope sharing them with you will help you refine your own strategy. 1. Research [...]

By |2020-10-06T15:00:05+00:00October 6th, 2020|SEO|Comments Off on 3 Digital PR Tenets for Excellent Outreach

Overcoming Blockers: How to Build Your Red Tape Toolkit — Best of Whiteboard Friday

Posted by HeatherPhysioc Have you ever made SEO recommendations that just don't go anywhere? Maybe you run into a lack of budget, or you can't get buy-in from your boss or colleagues. Maybe your work just keeps getting de-prioritized in favor of other initiatives. Whatever the case, it's important to set yourself up for success when it comes to the tangled web of red tape that's part and parcel of most organizations. In this helpful — and still relevant — Whiteboard Friday episode from autumn 2018, MozCon speaker Heather Physioc shares her tried-and-true methods for building yourself [...]

By |2020-10-02T15:06:50+00:00October 2nd, 2020|SEO|Comments Off on Overcoming Blockers: How to Build Your Red Tape Toolkit — Best of Whiteboard Friday

Page Authority 2.0: An Update on Testing and Timing

Posted by rjonesx. One of the most difficult decisions to make in any field is to consciously choose to miss a deadline. Over the last several months, a team of some of the brightest engineers, data scientists, project managers, editors, and marketers have worked towards a release date of the new Page Authority (PA) on September 30, 2020. The new model is exceptional in nearly every way to the current PA, but our last quality control measure revealed an anomaly that we could not ignore. As a result, we’ve made the tough decision to delay [...]

By |2020-09-30T15:02:08+00:00September 30th, 2020|SEO|Comments Off on Page Authority 2.0: An Update on Testing and Timing

My 8 Best Local SEO Tips for the 2020 Holidays

Posted by MiriamEllis  Image credit: DoSchu “No place like home for the holidays.” This will be the refrain for the majority of your customers as we reach 2020’s peak shopping season. I can’t think of another year in which it’s been more important for local businesses to plan and implement a seasonal marketing strategy extra early, to connect up with customers who will be traveling less and seeking ways to celebrate at home. Recently, it’s become trendy in multiple countries to try to capture the old Danish spirit of hygge, which the OED defines [...]

By |2020-09-29T15:02:27+00:00September 29th, 2020|SEO|Comments Off on My 8 Best Local SEO Tips for the 2020 Holidays

How to Detect and Improve Underperforming Content: A Guide to Optimization

Posted by SamuelMangialavori Content, content, and more content! That’s what SEO is all about nowadays, right? Compared to when I started working in SEO (2014), today, content is consistently one of the most popular topics covered at digital marketing conferences, there are way more tools that focus on content analysis and optimization, and overall it seems to dominate most of SEO news. Don’t believe me? Here’s a nice Google Trends graph that may change your mind: Google Trends screenshot for “content marketing” as a topic, set for worldwide interest. But why is it that content [...]

By |2020-09-28T15:00:58+00:00September 28th, 2020|SEO|Comments Off on How to Detect and Improve Underperforming Content: A Guide to Optimization

Accessible Machine Learning for SEOs — Whiteboard Friday

Posted by BritneyMuller Machine learning — a branch of artificial intelligence that studies the automatic improvement of computer algorithms — might seem far outside the scope of your SEO work. MozCon speaker (and all-around SEO genius) Britney Muller is here with a special edition of Whiteboard Friday to tell you why that's not true, and to go through a few steps to get you started.  To see more on machine learning from Britney and our other MozCon 2020 speakers, check out this year's video bundle.  Get my MozCon 2020 video bundle Click on the whiteboard image above to [...]

By |2020-09-25T15:08:07+00:00September 25th, 2020|SEO|Comments Off on Accessible Machine Learning for SEOs — Whiteboard Friday

How to Turn One Piece of Content into Multiple for SEO

Posted by liambbarnes As most SEO specialists have learned, you must create quality content to grow organically. The same thing can be said for businesses that are building a social media presence or a new newsletter following. But as people consume more and more content each day, they become less receptive to basic content that doesn't provide a new perspective. To counter this issue, you must make sure that your content is native to each platform you publish on. However, that doesn’t mean that you need to start from scratch. There's a way to take [...]

By |2020-09-22T15:03:07+00:00September 22nd, 2020|SEO|Comments Off on How to Turn One Piece of Content into Multiple for SEO

Search Intent and SEO: A Quick Guide

Posted by DawnMacri Understanding search intent can be the secret ingredient that brings your content strategy from okay to outstanding. As an SEO Strategist at a digital marketing agency (Brainlabs), we often find clients on the brink of ranking success. They’re sitting on stellar content that simply isn’t ranking for their target keywords. Why? Oftentimes, the keywords and the intent simply don’t match. Here we’ll discuss the different types of search intent, how to determine the best intent for given keywords, and how to optimize for search intent. First–let’s iron out the basics. What is [...]

By |2020-09-21T15:05:52+00:00September 21st, 2020|SEO|Comments Off on Search Intent and SEO: A Quick Guide