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Crawled — Currently Not Indexed: A Coverage Status Guide

Posted by cml63Google’s Index Coverage report is absolutely fantastic because it gives SEOs clearer insights into Google’s crawling and indexing decisions. Since its roll-out, we use it almost daily at Go Fish Digital to diagnose technical issues at scale for our clients. Within the report, there are many different “statuses” that provide webmasters with information about how Google is handling their site content. While many of the statuses provide some context around Google’s crawling and indexation decisions, one remains unclear: “Crawled — currently not indexed”. Since seeing the “Crawled — currently not indexed” status reported, [...]

By |2020-03-09T15:01:21+00:00March 9th, 2020|SEO|Comments Off on Crawled — Currently Not Indexed: A Coverage Status Guide

9 womenbosses who inspire us on YouTube

Every time International Women’s Day rolls around, it’s an opportunity to reflect on all the women who push YouTube to be even better. They make this community the best that it can be. Here are nine women, from around the globe, who inspire us with their creative and entrepreneurial spirit. They’re teachers, leaders and artists. They’re often in traditionally male-driven communities, breaking glass ceilings, everywhere they go. We’re proud to feature some of their answers to our Q&A, and we’re so, so lucky to call them YouTubers. 1. Rachana Phadke RanadeRachana is a chartered accountant, [...]

By |2020-03-08T15:00:53+00:00March 8th, 2020|SEO|Comments Off on 9 womenbosses who inspire us on YouTube

Defense Against the Dark Arts: Why Negative SEO Matters, Even if Rankings Are Unaffected

Posted by rjonesx.Negative SEO can hurt your website and your work in search, even when your rankings are unaffected by it. In this week's Whiteboard Friday, search expert Russ Jones dives into what negative SEO is, what it can affect beyond rankings, and tips on how to fight it. Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription All right, folks. Russ Jones here and I am so excited just to have the opportunity to do any kind of presentation with the title "Defense Against the Dark [...]

By |2020-03-06T15:01:08+00:00March 6th, 2020|SEO|Comments Off on Defense Against the Dark Arts: Why Negative SEO Matters, Even if Rankings Are Unaffected

Benchmark for Success: What Your Vertical Can Achieve With Content Marketing

Posted by DomenicaYou’ve produced a piece of content you thought was going to be a huge success, but the results were underwhelming. You double and triple checked the content for all the crucial elements: it’s newsworthy, data-driven, emotional, and even a bit controversial, but it failed to “go viral”. Your digital PR team set out to pitch it, but writers didn’t bite. So, what's next? Two questions you might ask yourself are: Do I have unrealistic link expectations for my link-building content?Is my definition of success backed by data-driven evidence? Fractl has produced thousands of [...]

By |2020-03-04T15:00:42+00:00March 4th, 2020|SEO|Comments Off on Benchmark for Success: What Your Vertical Can Achieve With Content Marketing

Heart, Ear, Eye, Mind, Mouth: Local SEO Exercises for Your Least Technical Clients

Posted by MiriamEllis When was the last time you relaxed with a client? As a local business consultant, I know that deeper marketing insights can be discovered when you set aside formality and share experiences: a moment, a laugh, a common bond.  When I’m looking for ways to make life easier for a client, I sometimes reflect on ancient practices like yoga, tai chi, and mindful breathing, which are increasingly understood as beneficial to human health. For a space in time, they reduce the complex world we live in to a simpler one where being, breath, movement, [...]

By |2020-03-03T15:01:28+00:00March 3rd, 2020|SEO|Comments Off on Heart, Ear, Eye, Mind, Mouth: Local SEO Exercises for Your Least Technical Clients

2020 Google Search Survey: How Much Do Users Trust Their Search Results?

Posted by LilyRayNYCWhile Google’s mission has always been to surface high-quality content, over the past few years the company has worked especially hard to ensure that its search results are also consistently accurate, credible, and trustworthy. Reducing false and misleading information has been a top priority for Google since concerns over misinformation surfaced during the 2016 US presidential election. The search giant is investing huge sums of money and brain power into organizing the ever-increasing amounts of content on the web in a way that prioritizes accuracy and credibility. In a 30-page whitepaper published last [...]

By |2020-03-02T15:00:45+00:00March 2nd, 2020|SEO|Comments Off on 2020 Google Search Survey: How Much Do Users Trust Their Search Results?

The Rules of Link Building – Best of Whiteboard Friday

Posted by BritneyMullerAre you building links the right way? Or are you still subscribing to outdated practices? Britney Muller clarifies which link building tactics still matter and which are a waste of time (or downright harmful) in one of our very favorite classic episodes of Whiteboard Friday. Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription Happy Friday, Moz fans! Welcome to another edition of Whiteboard Friday. Today we are going over the rules of link building. It's no secret that links are one of the top three [...]

By |2020-02-28T15:00:56+00:00February 28th, 2020|SEO|Comments Off on The Rules of Link Building – Best of Whiteboard Friday

How Low Can #1 Go? (2020 Edition)

Posted by Dr-PeteBeing #1 on Google isn't what it used to be. Back in 2013, we analyzed 10,000 searches and found out that the average #1 ranking began at 375 pixels (px) down the page. The worst case scenario, a search for "Disney stock," pushed #1 all the way down to 976px. A lot has changed in seven years, including an explosion of rich SERP (Search Engine Results Page) features, like Featured Snippets, local packs, and video carousels. It feels like the plight of #1 is only getting worse. So, we decided to run the numbers again (over the same [...]

By |2020-02-26T15:01:32+00:00February 26th, 2020|SEO|Comments Off on How Low Can #1 Go? (2020 Edition)

Are H1 Tags Necessary for Ranking? [SEO Experiment]

Posted by Cyrus-ShepardIn earlier days of search marketing, SEOs often heard the same two best practices repeated so many times it became implanted in our brains: Wrap the title of your page in H1 tagsUse one — and only one — H1 tag per page These suggestions appeared in audits, SEO tools, and was the source of constant head shaking. Conversations would go like this: "Silly CNN. The headline on that page is an H2. That's not right!" "Sure, but is it hurting them?" "No idea, actually." Over time, SEOs started to abandon these ideas, and the strict [...]

By |2020-02-25T15:01:04+00:00February 25th, 2020|SEO|Comments Off on Are H1 Tags Necessary for Ranking? [SEO Experiment]

Spot Zero is Gone — Here’s What We Know After 30 Days

Posted by PJ_HowlandAs you are probably aware by now, recent updates have changed the world of search optimization. On January 22nd Google, in its infinite wisdom, decided that the URL that has earned the featured snippet in a SERP would not have the additional spot in that SERP. This also means that from now on the featured snippet will be the true spot-one position. If a web page listing is elevated into the featured snippet position, we no longer repeat the listing in the search results. This declutters the results & helps users locate relevant [...]

By |2020-02-24T15:00:45+00:00February 24th, 2020|SEO|Comments Off on Spot Zero is Gone — Here’s What We Know After 30 Days