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HTTPS Is Table Stakes for SEO in 2020

Posted by Dr-Pete Back in the spring of 2017, I wrote that HTTPS results made up half of page-one Google organic URLs. In over three years, I haven't posted an update, which might lead you to believe that nothing changed. The reality is that a whole lot changed, but it changed so gradually that there was never a single event or clear "a-ha!" moment to write about.Now, in the fall of 2020, HTTPS URLs make up 98% of page-one organic results in the MozCast 10,000-keyword tracking set. Here's the monthly growth since April 2017: There was a [...]

By |2020-10-26T15:02:32+00:00October 26th, 2020|SEO|Comments Off on HTTPS Is Table Stakes for SEO in 2020

4 Google My Business Fields That Impact Ranking (and 3 That Don’t) — Whiteboard Friday

Posted by JoyHawkins With so many customization options in your Google My Business profile, it can be tough to decide what to focus on. But when it comes to ranking on the SERP, there are actually only four GMB fields that influence where your business will land.  In this brand new Whiteboard Friday, MozCon speaker and owner/founder of Sterling Sky, Joy Hawkins, takes us through the fields she and her team has found do (and do not) effect rankings. Click on the whiteboard image above to open a high resolution version in a new tab! Video [...]

By |2020-10-23T15:00:16+00:00October 23rd, 2020|SEO|Comments Off on 4 Google My Business Fields That Impact Ranking (and 3 That Don’t) — Whiteboard Friday

Basic Reputation Management for Better Customer Service

Posted by MiriamEllis The Internet can be a great connector, but sometimes, it acts as a barrier. Your local business receives a negative review, and the slate-colored words on the bland white screen can seem so cold, remote. You respond, but the whole interaction feels stilted, formal, devoid of face-to-face human feelings, like this: At least when a complaint occurs via phone, the tone of a customer’s voice tells you a bit more and you can strive to respond with an appropriate vocal pitch, further questions, soothing, helping, maybe resolving. Still, if you’re working off [...]

By |2020-10-21T15:00:36+00:00October 21st, 2020|SEO|Comments Off on Basic Reputation Management for Better Customer Service

There’s Gold In Them Thar SERPs: Mining Important SEO Insights from Search Results

Posted by AndrewDennis33 There’s gold in them thar SERPs…gold I tell ya! Now, whether that phrase takes you back to a simpler (maybe? I don’t know, I was born in the 80s) time of gold panning, Mark Twain, and metallurgical assay — or just makes you want some Velveeta shells and liquid gold (I also might be hungry) — the point is, there is a lot you can learn from analyzing search results. Search engine results pages (SERPs) are the mountains we’re trying to climb as SEOs to reach the peak (number one position). But [...]

By |2020-10-20T15:00:12+00:00October 20th, 2020|SEO|Comments Off on There’s Gold In Them Thar SERPs: Mining Important SEO Insights from Search Results

The State of Local SEO: Experts Weigh in on Industry-Specific Tactics

Posted by MiriamEllis The COVID-19 pandemic has upended the way we engage with local businesses. We're ordering more food for delivery, spending more money in online shops, and checking for safety measures on the web listings of businesses of all kinds. But what do these new trends mean for the ways businesses market themselves online? We asked five local SEO experts to zero in on the trends and tactics businesses across five industries should focus on to get ahead — and stay ahead — during this time.  For more local insights, download our State of [...]

By |2020-10-19T15:01:06+00:00October 19th, 2020|SEO|Comments Off on The State of Local SEO: Experts Weigh in on Industry-Specific Tactics

10 Basic SEO Tips to Index + Rank New Content Faster — Best of Whiteboard Friday

Posted by Cyrus-Shepard When you publish new content, you want users to find it ranking in search results as fast as possible. Fortunately, there are a number of tips and tricks in the SEO toolbox to help you accomplish this goal. Sit back, turn up your volume, and let Cyrus Shepard show you exactly how in this popular and informative episode of Whiteboard Friday. [Note: #3 isn't covered in the video, but we've included in the post below. Enjoy!] Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription [...]

By |2020-10-16T15:01:06+00:00October 16th, 2020|SEO|Comments Off on 10 Basic SEO Tips to Index + Rank New Content Faster — Best of Whiteboard Friday

New Moz Local Plans Unveiled — With Reputation Management & Social Posting!

Posted by BarryYim With listing and reputation management so essential for local businesses — especially in 2020 — we’re introducing new Moz Local plans that give you more options for review monitoring, review management, and social posting, depending on your needs. While it’s always been important for local businesses to have accurate and complete online listings, it’s even more crucial in today’s environment. Google found that searches for “in stock” grew more than 70% globally in late Q1, indicating people were shopping locally more often, and Nextdoor found that 72% of their members believe they [...]

By |2020-10-16T15:01:04+00:00October 16th, 2020|SEO|Comments Off on New Moz Local Plans Unveiled — With Reputation Management & Social Posting!

YouTube Dominates Google Video in 2020

Posted by Dr-Pete In a study of 2.1M searches and 766K videos, YouTube accounted for 94% of all video carousel results on page one of Google, leaving little room for competition. Even the most casual video aficionado knows YouTube (acquired by Google in 2006). As a Google search user, you may even feel like you encounter more YouTube videos than videos from other sources, but does the data back this up?  A Wall Street Journal article in June 2020 measured a strong advantage of YouTube in Google search results, but that article focused on 98 [...]

By |2020-10-15T15:00:38+00:00October 15th, 2020|SEO|Comments Off on YouTube Dominates Google Video in 2020

Competitive Advantage in a Commoditized Industry

Posted by HeatherPhysioc In a world where search companies are a dime a dozen and brands tout bland "unique selling propositions" that aren't unique at all, how can you avoid drowning in the sea of sameness? What are you doing that's any different from every other SEO firm? In this article, you'll learn how to find, activate, and articulate your competitive advantage. You’ll discover how to identify unique strengths and innovative offerings that equate to competitive advantage through real, working examples so you can bring them to life in search. And finally, you'll get actionable [...]

By |2020-10-13T15:03:00+00:00October 13th, 2020|SEO|Comments Off on Competitive Advantage in a Commoditized Industry

How to Create a Useful and Well-Optimized FAQ Page

Posted by AnnSmarty The golden rule of marketing has always been: Don’t leave your customer wondering, or you’ll lose them. This rule also applies very well to SEO: Unless Google can find an answer — and quickly — they’ll pick and feature your competitor. One way to make sure that doesn’t happen is having a well set-up, well-optimized FAQ page. Your FAQ is the key to providing your customers and search engines with all the answers they might need about your brand. Why create an FAQ page? Decrease your customer support team’s workload. If you [...]

By |2020-10-12T15:06:19+00:00October 12th, 2020|SEO|Comments Off on How to Create a Useful and Well-Optimized FAQ Page