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So far jgutowski has created 138 blog entries.

5 Common Objections to SEO (& How to Respond) – Whiteboard Friday

Posted by KameronJenkinsHow many of these have you heard over the years? Convincing clients and stakeholders that SEO is worth it is half the battle. From doubts about the value of its traffic to concerns over time and competition with other channels, it seems like there's an argument against our jobs at every turn.  In today's Whiteboard Friday, Kameron Jenkins cover the five most common objections to SEO and how to counter them with smart, researched, fact-based responses. Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription [...]

By |2019-08-16T15:01:39+00:00August 16th, 2019|SEO|Comments Off on 5 Common Objections to SEO (& How to Respond) – Whiteboard Friday

How to Get Started Building Links for SEO

Posted by KameronJenkinsSearch for information about SEO, and you’ll quickly discover three big themes: content, user experience, and links. If you’re just getting started with SEO, that last theme will likely seem a lot more confusing and challenging than the others. That’s because, while content and user experience are under the realm of our control, links aren’t… at least not completely. Think of this post as a quick-and-dirty version of The Beginner’s Guide to SEO’s chapter on link building. We definitely recommend you read through that as well, but if you’re short on time, this [...]

By |2019-08-14T15:01:50+00:00August 14th, 2019|SEO|Comments Off on How to Get Started Building Links for SEO

How to Get a Customer to Edit Their Negative Review

Posted by MiriamEllis“When you forgive, you in no way change the pas — but you sure do change the future.” — Bernard Meltzer Your brand inhabits a challenging world in which its consumers’ words make up the bulk of your reputation. Negative reviews can feel like the ultimate revenge, punishing dissatisfactory experiences with public shaming, eroded local rankings, and attendant revenue loss. Some business owners become so worried about negative reviews, they head to fora asking if there is any way to opt-out and even querying whether they should simply remove their business listings altogether rather [...]

By |2019-08-13T15:03:40+00:00August 13th, 2019|SEO|Comments Off on How to Get a Customer to Edit Their Negative Review

“Study Finds:” How Data-Driven Content Marketing Builds Links and Earns Press Mentions

Posted by KristinTynskiIn 2019, high-authority links remain highly correlated with rankings. However, acquiring great links is becoming increasingly difficult. Those of you who operate publications of any variety, especially those who enjoy high domain authority, have likely received several link building requests or offers like this each day: “Please link to my suspect site that provides little or no value.” “Please engage in my shady link exchange.” “I can acquire 5 links of DA 50+ for $250 each.” Or maybe slightly more effectively: “This link is broken, perhaps you would like to link here instead.” [...]

By |2019-08-12T15:02:17+00:00August 12th, 2019|SEO|Comments Off on “Study Finds:” How Data-Driven Content Marketing Builds Links and Earns Press Mentions

Supercharge Your Link Building Outreach! 5 Tips for Success – Whiteboard Friday

Posted by Shannon-McGuirkSpending a ton of effort on outreach and waking up to an empty inbox is a demoralizing (and unfortunately common) experience. And when it comes to your outreach, getting those emails opened is half the battle. In today's Whiteboard Friday, we welcome recent MozCon 2019 alum Shannon McGuirk to share five of her best tips to make your outreach efficient and effective — the perfect follow-up to her talk about building a digital PR newsroom. Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription [...]

By |2019-08-09T15:08:30+00:00August 9th, 2019|SEO|Comments Off on Supercharge Your Link Building Outreach! 5 Tips for Success – Whiteboard Friday

Case Study: How a Media Company Grew 400% and Used SEO to Get Acquired

Posted by Gaetano-DiNardi-NYCDisclaimer: I’m currently the Director of Demand Generation at Nextiva, and writing this case study post-mortem as the former VP of Marketing at Sales Hacker (Jan. 2017 - Sept. 2018). Every B2B company is investing in content marketing right now. Why? Because they all want the same thing: Search traffic that leads to website conversions, which leads to money. But here’s the challenge: Companies are struggling to get traction because competition has reached an all-time high. Keyword difficulty (and CPC) has skyrocketed in most verticals. In my current space, Unified Communication as a Service [...]

By |2019-08-08T15:01:23+00:00August 8th, 2019|SEO|Comments Off on Case Study: How a Media Company Grew 400% and Used SEO to Get Acquired

How to Screen and Recruit the Best SEO Content Writers

Posted by Victor_IjidolaIt’s easy to find writers; they’re everywhere — from a one-second Google search to asking on LinkedIn. But hiring the best ones? That's the daunting task marketers and business owners face. And you do not just need writers, you need exceptional SEO content writers. Mainly because that’s what Google (aka the largest traffic driver of most sites) has clearly been clamoring for since their Panda update in 2011, RankBrain in 2015, and their “Fred” update (and by the way, Gary Illyes from Google coined “Fred’ for every unnamed Google update) in March, 2017. [...]

By |2019-08-07T15:02:34+00:00August 7th, 2019|SEO|Comments Off on How to Screen and Recruit the Best SEO Content Writers

Programming for SEOs – Whiteboard Friday

Posted by PaulShapiroMaybe it's crossed your mind once or twice before: You know, this would be a lot easier if I just knew how to program. But it's an intimidating subject, especially if you're not sure of your technical expertise, and there's so much to learn that it's hard to know where to start. In today's Whiteboard Friday, master technical SEO Paul Shapiro shares why it's so important for SEOs and marketers to take the programming plunge, explains key concepts, and helps you determine the best course of action for you to get started when it comes to [...]

By |2019-08-02T15:05:06+00:00August 2nd, 2019|SEO|Comments Off on Programming for SEOs – Whiteboard Friday

Queen launches ‘You Are The Champions’ campaign, giving fans a chance to star in three new user-generated videos on YouTube

Queen — in partnership with YouTube Music, Universal Music Group and Hollywood Records —has launched "You Are The Champions," a unique new campaign that gives fans an exclusive chance to become a part of Queen history with a starring role in three brand-new, user-generated videos for three of the band’s most celebrated tracks. The campaign launched to celebrate Queen’s iconic music video for “Bohemian Rhapsody,” becoming the first pre-1990s video to reach one billion views on YouTube. Speaking from the band’s current sold-out North American tour, founding Queen members Brian May and Roger Taylor said, [...]

By |2019-08-01T15:02:34+00:00August 1st, 2019|SEO|Comments Off on Queen launches ‘You Are The Champions’ campaign, giving fans a chance to star in three new user-generated videos on YouTube

YouTube brings the sights and sounds of Lollapalooza 2019 to millions of music fans around the world with official live stream

YouTube will exclusively bring the biggest performances from Grant Park, Chicago to millions of music fans all over the world with the official live stream of Lollapalooza 2019, August 1 to 4. Iconic music moments from artists including twenty one pilots, The Revivalists, Janelle Monae, Rüfüs Du Sol and more will also be available via the live stream within the YouTube Music app. In addition to curated performances throughout the four-day festival, YouTube Originals is partnering with Lollapalooza to produce original creative content, including backstage moments and exclusive artist moments just before they take the [...]

By |2019-08-01T15:02:32+00:00August 1st, 2019|SEO|Comments Off on YouTube brings the sights and sounds of Lollapalooza 2019 to millions of music fans around the world with official live stream