admin

Homejgutowski

About jgutowski

This author has not yet filled in any details.
So far jgutowski has created 451 blog entries.

How to Resolve Duplicate Content

Posted by meghanpahinuiWhat is duplicate content, and why is it a concern for your website? Better yet, how can you find it and fix it? In this week's episode of Whiteboard Friday, Moz Learn Team specialist, Meghan, walks through some handy (and hunger-inducing) analogies to help you answer these questions!  Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Hey, Moz fans. Welcome to another edition of Whiteboard Friday. I'm Meghan, and I'm part of the Learn Team here at Moz. Today we're going to talk [...]

By |2021-03-05T15:03:32+00:00March 5th, 2021|SEO|Comments Off on How to Resolve Duplicate Content

10 Steps to Blend STAT Ranking Data with Site Performance Metrics

Posted by AndrewMillerToo often, we assume that SEO best practices will work in any industry against any competitive set. But most best practices go untested and may not be “best” in every situation. We all know that tactics that worked in 2020 won’t necessarily move the needle in 2021 as Core Web Vitals (CWV) and other signals shuffle to the front. We have to do better for our businesses and our clients. I’m a data nerd at heart with lots of battle scars from 15 years in SEO. The idea of analyzing thousands of local [...]

By |2021-03-03T15:01:17+00:00March 3rd, 2021|SEO|Comments Off on 10 Steps to Blend STAT Ranking Data with Site Performance Metrics

Featured Snippets Drop to Historic Lows

Posted by Dr-PeteOn February 19, MozCast measured a dramatic drop (40% day-over-day) in SERPs with Featured Snippets, with no immediate signs of recovery. Here's a two-week view (February 10-23): Here's a 60-day view, highlighting this historic low-point in our 10K-keyword data set: I could take the graph back further, but let's cut to the chase — this is the lowest prevalence rate of Featured Snippets in our data set since we started collecting reliable data in the summer of 2015. Are we losing our minds? After the year we've all had, it's always good to [...]

By |2021-03-01T15:09:53+00:00March 1st, 2021|SEO|Comments Off on Featured Snippets Drop to Historic Lows

Google Posts: Conversion Factor — Not Ranking Factor

Posted by Greg_GiffordWhile Google Posts aren’t a ranking factor, they can still be an incredibly effective resource for increasing local business conversions — when used correctly. This week’s Whiteboard Friday host, Greg Gifford, shows you how to put your best post forward. Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Howdy, Moz fans. Welcome to another edition of Whiteboard Fridays. I'm Greg Gifford, the Vice President of Search at SearchLab, a boutique digital marketing agency specializing in local SEO and paid search. I'm here today [...]

By |2021-02-26T15:06:13+00:00February 26th, 2021|SEO|Comments Off on Google Posts: Conversion Factor — Not Ranking Factor

The Potential Impact of Gen Z on SEO

Posted by stewartfussellGeneration Z's behaviors differ from the cohorts that came before it, creating a new challenge for businesses marketing to consumers within it. Gen Z's presence is also growing in the marketing industry itself and, as such, learning how to work with and appeal to these young people is a critical step to take sooner rather than later.  Who is Generation Z? Social media stars might be the first people who come to mind when you think of Gen Z (also affectionately called Zoomers), but this age group is more than just TikTokers and YouTubers. [...]

By |2021-02-25T15:25:30+00:00February 25th, 2021|SEO|Comments Off on The Potential Impact of Gen Z on SEO

How Did US Stimulus Checks Impact On-Site Traffic and Conversions? [Case Study]

Posted by OeuyownKAs a Senior Analytics Strategist working at an agency with clients across industries, I’ve seen wildly contrasting performance throughout the pandemic. Certain online retailers and auto sites were far surpassing any historical performance, while others had to cut back budgets significantly. The variances in revenue performances also empirically correlated with time frames when the public received more support, in the form of stimulus checks. My team at Portent conducted the study detailed below to verify our hypotheses that the pandemic caused revenue increases in online retailers and auto industries, and that those spikes [...]

By |2021-02-24T15:05:14+00:00February 24th, 2021|SEO|Comments Off on How Did US Stimulus Checks Impact On-Site Traffic and Conversions? [Case Study]

The Strategic Value of Structured Data Implementation on SME Websites

Posted by CrystalontheWebStructured data is one of the most effective ways to increase the visibility of your website content and increase the sustainability of your SEO as Google implements regular updates to the SERP environment. Over the last five years, many of Google’s most game-changing SERP features have been driven by the use of structured data from across the web. Google for Jobs, Google Shopping, featured snippets, how-to instructions, recipe cards, knowledge panels, and other rich snippets all serve content from sites with structured data. So, when we think about how small and medium-sized enterprises [...]

By |2021-02-23T15:26:41+00:00February 23rd, 2021|SEO|Comments Off on The Strategic Value of Structured Data Implementation on SME Websites

7 Emerging Technologies in SEO and Their Applications

Posted by AbdulGaniy_ShehuSEO is a dynamic industry. What worked some weeks ago might not work again right now. As an SEO professional, you need to know the latest trends and emerging technologies, to keep up with the ever-changing demand of the industry. That way, you can stay on top of your game and become more efficient in your business. In this post, I’ll share with you seven emerging technologies in the SEO industry and how they impact your work as an SEO expert. Finally, I’ll show you how to apply them in your business for [...]

By |2021-02-22T15:03:35+00:00February 22nd, 2021|SEO|Comments Off on 7 Emerging Technologies in SEO and Their Applications

How to Explain Domain Authority to a Non-SEO

Posted by OrbiteerDo you ever have to explain the importance of Domain Authority to clients or co-workers who have little or no SEO experience? If so, this week’s WBF host — Andy Crestodina — walks through how to get your message across successfully. Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription SEO is actually really hard to explain. There are so many concepts. But it's also really important to explain so that we can show value to our clients and to our employers.  My name is [...]

By |2021-02-19T15:11:16+00:00February 19th, 2021|SEO|Comments Off on How to Explain Domain Authority to a Non-SEO

Presenting: The Essential Local SEO Strategy Guide

Posted by MiriamEllisUntie the ribbons and hear the paper crackle — it’s a handcrafted gift, ready for you to unwrap! This guide is a labor of love that Moz has worked on through the toughest year in local SEO, with hopes of a stronger 2021 for local brands. It’s free, it’s jam-packed with over eight chapters of actionable local search marketing strategies for your agency or local business, it's… The Essential Local SEO Strategy Guide! What is The Essential Local SEO Strategy Guide? Moz is publishing this free guide to support digital marketing agencies and [...]

By |2021-02-18T15:23:52+00:00February 18th, 2021|SEO|Comments Off on Presenting: The Essential Local SEO Strategy Guide
Go to Top