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So far jgutowski has created 425 blog entries.

A (Re)Introduction to Guest Posting

Posted by CitationLabsGarrett French — founder of Citation Labs and all around link building expert — takes you on a comprehensive walkthrough of guest posting on sites supported by sales. Why is this a good strategy? How do your posts benefit these websites? How do you start and what websites do you reach out to? Watch to find out! Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Hello, folks. My name is Garrett French, and I'm a link builder. I run Citation Labs. We have [...]

By |2021-01-22T15:01:29+00:00January 22nd, 2021|SEO|Comments Off on A (Re)Introduction to Guest Posting

4 SEO Strategies for Programmatic Sites

Posted by RoyhPlanning and executing SEO strategies for sites with hundreds of millions of pages is no easy task, but there are strategies to make it simpler. Programmatic pages are pages that have been generated automatically on a very large scale. SEO strategies for these pages are used to target multiple keyword variations by creating landing pages at that scale automatically. You’ll typically find these pages in major verticals like e-commerce, real estate, travel, and informational sites. These verticals are relying on programmatic pages to build their SEO strategy, and they have a dedicated page [...]

By |2021-01-21T15:05:17+00:00January 21st, 2021|SEO|Comments Off on 4 SEO Strategies for Programmatic Sites

The Best-Laid Plans: Can We Predict Anything About 2021?

Posted by Dr-PeteI've deleted this introduction twice. To say that no one could've predicted how 2020 unfolded seems trite since we're not even a month into 2021, and this new year has already unraveled. Our challenges in the past year, across the globe, have gone far beyond marketing, and I doubt any of us ended the year the way we expected. This graph from Google Trends tells the story better than I can: The pandemic fundamentally rewrote the global economy in a way none of us has ever experienced, and yet we have to find a [...]

By |2021-01-19T15:03:58+00:00January 19th, 2021|SEO|Comments Off on The Best-Laid Plans: Can We Predict Anything About 2021?

8 Unconventional Ways to Generate Qualified B2B Sales Leads

Posted by Nadya_KhojaWe know there are numerous ways to generate B2B sales leads, but let’s face it, the same old methods have been done to death. It’s time to take an unconventional approach to lead generation, especially for B2B companies, because B2B is a different ballgame than B2C — and your strategies need to reflect your audience. As a refresher, here’s how organization goals differ in the B2C versus the B2B sectors: Source: Venngage Before we begin detailing these B2B methods, it’s important to keep in mind that lead generation isn’t a one-and-done deal. You [...]

By |2021-01-18T15:01:18+00:00January 18th, 2021|SEO|Comments Off on 8 Unconventional Ways to Generate Qualified B2B Sales Leads

Investigating Traffic Upticks

Posted by jocameronIn this week's episode of Whiteboard Friday, Jo Cameron — Moz’s Learning Team Manager — dives into the process of addressing and capitalizing on traffic spikes, including how to determine where traffic is coming from and what to do with the increased attention. Enjoy!  Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Hi. Welcome to Whiteboard Friday. I'm going to be talking through the journey that you embark upon when you notice a sudden change in traffic to a particular page on your [...]

By |2021-01-15T15:02:23+00:00January 15th, 2021|SEO|Comments Off on Investigating Traffic Upticks

Travel SEO Trends and Pivots from 2020 (and What to Carry into 2021)

Posted by Rachel.VandernickIf 2020 taught us anything, it’s that you can’t predict the future of tourism. Unlike nearly any other industry, tourism is simultaneously dictated by a number of factors including consumer proclivity, weather and climate, global economics, and government. Travel was undoubtedly one of the hardest hit sectors in the 2020 shutdowns, which affected every business domain from the largest destination marketing organizations (DMOs) to local small businesses that thrive on the foot traffic tourism normally brings. US Travel’s year-end assessment determined there was a 48% drop in travel-related spending for December 2020 compared [...]

By |2021-01-14T15:05:26+00:00January 14th, 2021|SEO|Comments Off on Travel SEO Trends and Pivots from 2020 (and What to Carry into 2021)

The Evolution of SEO [Video Presentation]

Posted by RobOusbeyLast November, Moz VP Product, Rob Ousbey, gave a presentation at Web Con 2020 on the evolution of SEO, and we're sharing it with you today! Rob draws on his years of research experience in the industry to discuss how SEO has changed, and what that means for your strategies.  Editor's Note: Rob mentions a promo in the video that has since expired, but you can still get a free month of Moz Pro + free walkthrough here!  Video Transcription Hello, everyone. Thank you for that introduction. I very much appreciate it, and it's wonderful to be [...]

By |2021-01-13T15:09:14+00:00January 13th, 2021|SEO|Comments Off on The Evolution of SEO [Video Presentation]

2021 Local SEO Success: Expert Tips & Predictions

Posted by MiriamEllis“We are here to awaken from our illusion of separateness.” ― Thích Nhất Hạnh, Buddhist teacher Image credit: Maulvi My warm New Year’s greetings to all local business owners and local SEOs reading my column today. Add to this my sincere sentiments of solidarity for what we went through together in 2020 — we won’t soon forget it, and our stories from the journey contain important teachings for our market and industry. I often find that the best local SEO takeaways sprout from the real-world anecdotes of colleagues and friends, and you’ll find [...]

By |2021-01-11T15:05:47+00:00January 11th, 2021|SEO|Comments Off on 2021 Local SEO Success: Expert Tips & Predictions

21 Smart Google SEO Tips for 2021

Posted by Cyrus-ShepardHappy new year, readers! We're back with a brand new season of Whiteboard Friday episodes for your viewing pleasure.  First up: Moz SEO expert Cyrus Shepard shares his top 21 tips for successful Google SEO in 2021, including what to prioritize and what to look out for in the year ahead. He's also included a bunch of helpful resources for your reference in the transcription below!  Watch and enjoy, and as always, leave your questions and your own suggestions in the comment section.   Click on the whiteboard image above to open a [...]

By |2021-01-08T15:01:03+00:00January 8th, 2021|SEO|Comments Off on 21 Smart Google SEO Tips for 2021

The Link Building Webslog

Posted by rjonesx.This is not the link building article you — or really anyone — were probably hoping for. It isn't a step-by-step guide to getting the best backlinks, it isn't some list of hot tips or new opportunities, and it isn't the announcement of some great tool. What it is, unashamedly, is a window into the brutal slog that is outreach-based link building. What can you expect? 1. YELLING IN CAPSLOCK. 2. Some tips and tricks. 3. Weeping and gnashing of teeth Courtesy Some Ecards All kidding aside, one of the few aphorisms I’ve come [...]

By |2020-12-29T15:03:20+00:00December 29th, 2020|SEO|Comments Off on The Link Building Webslog
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