admin

Homejgutowski

About jgutowski

This author has not yet filled in any details.
So far jgutowski has created 399 blog entries.

Image Link Building — Best of Whiteboard Friday

Posted by BritneyMuller Last week, we took you into the future with SEO expert Britney Muller to explore link prospecting in 2021. This week, we're going back in time — all the way to 2017 — for her concrete advice on an important part of building links: image link building. Image link building is a delicate art. There are some distinct considerations from traditional link building, and doing it successfully requires a balance of creativity, curiosity, and having the right tools on hand. Let's dive in!  Click on the whiteboard image above to open a high-resolution version in a [...]

By |2020-11-27T15:10:12+00:00November 27th, 2020|SEO|Comments Off on Image Link Building — Best of Whiteboard Friday

Daily SEO Fix: Collecting, Organizing, and Tracking Keywords with Moz Pro

Posted by KerryDuggan So we meet again, keyword research... Now more than ever, we’re depending on the online world for our day-to-day activities. We’re making use of the web for learning and studying, shopping, paying bills, and for the majority of our entertainment and social needs. This means the need for search engines to provide us with what we’re looking for has never been more relevant. Google's algorithm focuses on how to fulfill search intent, and we want Google to see us doing that. We know the accuracy and relevancy of content is imperative so [...]

By |2020-11-23T15:00:04+00:00November 23rd, 2020|SEO|Comments Off on Daily SEO Fix: Collecting, Organizing, and Tracking Keywords with Moz Pro

How to Get Backlinks in 2021 [Series Part 2: Prospecting] — Whiteboard Friday

Posted by BritneyMuller As we head into 2021, the work of reclaiming lost links and building new ones remains crucial. In this week's brand new episode of Whiteboard Friday, SEO expert Britney Muller is back with the second installment in her link building series, this time walking us through some tips and tricks for an important part of your link building journey: link prospecting.   Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Hey, Moz fans. Welcome to another edition of Whiteboard Friday. Today me and my space buns [...]

By |2020-11-20T15:01:14+00:00November 20th, 2020|SEO|Comments Off on How to Get Backlinks in 2021 [Series Part 2: Prospecting] — Whiteboard Friday

Business as Unusual: How to Communicate Your New and Updated Services with Google My Business

Posted by ktaing Since the COVID-19 pandemic hit in early 2020, business owners have had to move quickly to make drastic changes in their services to meet searchers’ new needs in a continuously unpredictable landscape. While “Near me” searches saw a slight drop in early 2020, since then, have maintained a steady increase, further solidifying the need for brands and businesses of all sizes to be present and discoverable online. During the pandemic, almost a third of shoppers have purchased from a brand that’s new to them. In this article, we’ll explore tactics for surfacing [...]

By |2020-11-18T15:00:18+00:00November 18th, 2020|SEO|Comments Off on Business as Unusual: How to Communicate Your New and Updated Services with Google My Business

The New Best Practices for Native Advertising on Editorial Sites

Posted by MeganRoseM Digital advertising is different nowadays. How and when we interact with ads online drastically changed in March when COVID-19 ushered in a new era of rolling global lockdowns, not to mention lifestyle changes that none of us could predict. And for native advertising in particular, ad performance has always relied on the nature of consumer behavior on the sites where they appear. Because they fit the form and function of their sites, their best practices are directly dictated by how we interact with the organic content that surrounds them. On editorial sites [...]

By |2020-11-17T15:03:32+00:00November 17th, 2020|SEO|Comments Off on The New Best Practices for Native Advertising on Editorial Sites

6 Ways to Build Brand Authority With Content Marketing

Posted by amandamilligan Becoming an authoritative brand is no easy feat, but the massive benefits are worth the effort. When you’ve built authority, potential customers and clients begin to count on you and trust you — and it’s hard to imagine that trust not leading to a sale (at some point). But how exactly can a brand begin to build, or build upon, their authority? Content is an excellent way, and in this article, I’ll go through my tips on how it can be done. 1. Answer your audience’s questions If you’re not doing this, [...]

By |2020-11-16T15:00:28+00:00November 16th, 2020|SEO|Comments Off on 6 Ways to Build Brand Authority With Content Marketing

How Do Sessions Work in Google Analytics? — Best of Whiteboard Friday

Posted by Tom.Capper Google Analytics data is used to support tons of important work, ranging from our everyday marketing reporting, all the way to investment decisions. To that end, it's integral that we're aware of just how that data works. In this Best of Whiteboard Friday edition, Tom Capper explains how the sessions metric in Google Analytics works, several ways that it can have unexpected results, and as a bonus, how sessions affect the time on page metric (and why you should rethink using time on page for reporting). Editor’s note: Tom Capper is now [...]

By |2020-11-13T15:05:07+00:00November 13th, 2020|SEO|Comments Off on How Do Sessions Work in Google Analytics? — Best of Whiteboard Friday

Location Data + Reviews: The 1–2 Punch of Local SEO (Updated for 2020)

Posted by MiriamEllis Get found. Get chosen. It’s the local SEO two-step at the heart of every campaign. It’s the 1-2 punch combo that hinges on a balance of visible, accurate contact data, and a volunteer salesforce of consumer reviewers who are supporting your rise to local prominence. But here’s the thing: while managed location data and reviews may be of equal and complementary power, they shouldn’t require an equal share of your time. Automation of basic business data distribution is the key to freeing you up to focus on the elements of listings that [...]

By |2020-11-11T15:04:25+00:00November 11th, 2020|SEO|Comments Off on Location Data + Reviews: The 1–2 Punch of Local SEO (Updated for 2020)

Behind the SEO: Launching Our New Guide — How to Rank

Posted by Cyrus-Shepard Seven years ago, we published a post on the Moz Blog titled "How to Rank: 25 Step Master SEO Blueprint." From an SEO perspective, the post did extremely well. Over time, the "How to Rank" post accumulated: 400k pageviews 200k organic visits 100s of linking root domains Despite its success, seven years is a long time in SEO. The chart below shows what often happens when you don't update your content. Predictably, both rankings and traffic declined significantly. By the summer of 2020, the post was only seeing a few hundred visits [...]

By |2020-11-10T15:05:59+00:00November 10th, 2020|SEO|Comments Off on Behind the SEO: Launching Our New Guide — How to Rank

How We Became Digital Marketers in Just One Summer

Posted by rootandbranch Editor’s note: This blog is from the perspective of five University of Pittsburgh students — Kirsten, Steve, Darcie, Erin, and Sara — who completed a class this summer called "Digital Marketing Search Fundamentals", taught by Zack Duncan of Root and Branch. Introduction Our digital marketing class this summer did not give us credits that count towards graduation (in fact, some of us graduated in Spring 2020), nor did it give us a grade. Instead, we learned about paid search and organic search along with some of the key concepts central to digital [...]

By |2020-11-09T15:00:42+00:00November 9th, 2020|SEO|Comments Off on How We Became Digital Marketers in Just One Summer