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So far jgutowski has created 245 blog entries.

YouTube at 15: My personal journey and the road ahead

15 years ago today, YouTube took a small step toward starting something big. On February 14, 2005, YouTube was registered as a website. Its founders wanted to create a way for people around the world to share videos. Soon after, the first video ⁠— “Me at the zoo” ⁠— was uploaded, and before the end of the year, the site was receiving millions of views a day.Just miles away at Google’s headquarters, I had begun working with colleagues to see how people would use online video. Much to our surprise, users all over the world wanted to upload their [...]

By |2020-02-15T15:00:43+00:00February 15th, 2020|SEO|Comments Off on YouTube at 15: My personal journey and the road ahead

Project Witness: Can VR create empathy?

“We’ve allowed our most vulnerable children to be thrown away, to be traumatized and to be locked up in these jails and prisons, and we’ve got to change this narrative that some children aren’t children.” — Bryan Stevenson As a human rights lawyer, I spent much of my time visiting girls behind bars. Many were arrested for child prostitution, even though they’d only lived 13 or 14 young years of life — not even close to the age of consent. They were not “child prostitutes,” but victims of child rape and trafficking. In prison, many [...]

By |2020-02-14T15:12:39+00:00February 14th, 2020|SEO|Comments Off on Project Witness: Can VR create empathy?

How to Get Your Web Developer on Board with SEO [Bonus PDF] – Whiteboard Friday

Posted by BritneyMullerYou've figured out what's wrong, and you've delivered a laundry list of demands to your web dev team: re-index these pages, fix this duplicate content, redirect these URLs... but how often are those fixes prioritized, and how much time do you invest in pushing to get them there?Cultivating a positive, productive relationship with your web developers is one of the smartest (and most empathetic) things you can do as an SEO. After all, they're your other half, the key to getting your work done quickly and well. In this Whiteboard Friday, Britney Muller [...]

By |2020-02-14T15:12:37+00:00February 14th, 2020|SEO|Comments Off on How to Get Your Web Developer on Board with SEO [Bonus PDF] – Whiteboard Friday

Safer Internet Day: 5 ways we’re building a safer YouTube

Keeping you and your family safe online is a top priority at YouTube. Today on Safer Internet Day, we’re sharing some of the ways we work to keep YouTube safe, and how you can be more in control of your YouTube experience. From built-in protections to easy-to-use tools, we hope you’ll take advantage of these tips: 1. Learn more about the content available on YouTube We work hard to maintain a safe community and have guidelines that explain what we allow and don’t allow on YouTube. Most of what we remove is first-detected by machines, [...]

By |2020-02-11T15:03:45+00:00February 11th, 2020|SEO|Comments Off on Safer Internet Day: 5 ways we’re building a safer YouTube

The Power of “Is”: A Featured Snippet Case Study

Posted by EricSerdarI’m not a literary scholar, but I believe it was Hamlet that said “to have a featured snippet or not to have a featured snippet?” Ever since featured snippets came onto the scene, sites have been trying to secure them. My team and I wanted in on this craze. Throughout our journey of research, testing, failure, and success, we found some interesting pieces of information that we wanted to share with the community. I’ll walk you through what we did and show you some of our results (though can’t share traffic numbers). It [...]

By |2020-02-11T15:03:44+00:00February 11th, 2020|SEO|Comments Off on The Power of “Is”: A Featured Snippet Case Study

The YouTube AdBlitz Champion of 2020 is…

The confetti may have hit the field for the Kansas City Chiefs, but the Big Game isn’t over for the ads. Fans have been watching and re-watching their favorites from in-and-out of the game on YouTube AdBlitz, and it’s finally time to reveal our top five overall and most-viewed by content category. Congratulations to Amazon! As the only brand to cross 60 million views, Amazon’s #BeforeAlexa Super Bowl spot, starring Ellen DeGeneres, charmed the pants off of football fans this year to be the top-viewed ad on AdBlitz 2020! Here are the top five most-viewed [...]

By |2020-02-10T15:18:12+00:00February 10th, 2020|SEO|Comments Off on The YouTube AdBlitz Champion of 2020 is…

7 SEO Processes That Get Easier with Increased PageRank/Domain Authority – Whiteboard Friday

Posted by Cyrus-ShepardA rising tide lifts all ships — and it's similar story with increased site authority. What factors are affected as you improve PageRank or Domain Authority, and how? In today's Whiteboard Friday, Cyrus details seven SEO processes that are made easier by a strong investment in link building and growing your authority. Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Howdy, Moz fans. Welcome to another edition of Whiteboard Friday. I'm Cyrus Shepard. Quick Whiteboard this week. I want to talk about links. We [...]

By |2020-02-07T15:03:33+00:00February 7th, 2020|SEO|Comments Off on 7 SEO Processes That Get Easier with Increased PageRank/Domain Authority – Whiteboard Friday

Position Zero Is Dead; Long Live Position Zero

Posted by Dr-PeteIn 2014, Google introduced the featured snippet, a promoted organic ranking that we affectionately (some days were more affectionate than others) referred to as "position zero" or "ranking #0." One of the benefits to being in position zero was that you got to double-dip, with your organic listing appearing in both the featured snippet and page-1 results (usually in the top 3–4). On January 23, Google announced a significant change (which rolled out globally on January 22) ... "Declutters" sounds innocuous, but the impact to how we think about featured snippets and organic rankings is [...]

By |2020-02-05T15:01:53+00:00February 5th, 2020|SEO|Comments Off on Position Zero Is Dead; Long Live Position Zero

Pay Attention to These SEO Trends in 2020 and Beyond

Posted by Suganthan-MohanadasanWithout a doubt, it is our job as SEOs to keep an eye on the future and anticipate what Google is planning, testing, or looking to drop on our doorsteps. Over the past 12 months alone, we have seen several changes in Google Search — each impacting how we plan, implement, and report on campaigns. In this article, I will take a look at what is in store for SEO in 2020 and how these factors will change the way we formulate strategies throughout the next year and beyond. Artificial intelligence will continue [...]

By |2020-02-05T15:01:51+00:00February 5th, 2020|SEO|Comments Off on Pay Attention to These SEO Trends in 2020 and Beyond

State of the Union 2020: Live on YouTube

From breaking news to key moments, people around the world have been able to access important content and news through YouTube. As President Trump begins his fourth year in office, YouTube continues this tradition. Like we have in the past, YouTube will live stream the President’s State of the Union address on Tuesday, February 4 at 9 p.m. ET, as well as the response from the Democratic Party. You can tune in to live streams in both English and Spanish. Here are the channels where you can follow the coverage: White HouseABC NewsC-SPANCBS NewsFox NewsNBC [...]

By |2020-02-04T15:04:18+00:00February 4th, 2020|SEO|Comments Off on State of the Union 2020: Live on YouTube