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So far jgutowski has created 87 blog entries.

How Do I Improve My Domain Authority (DA)?

Posted by Dr-PeteThe Short Version: Don't obsess over Domain Authority (DA) for its own sake. Domain Authority shines at comparing your overall authority (your aggregate link equity, for the most part) to other sites and determining where you can compete. Attract real links that drive traffic, and you'll improve both your Domain Authority and your rankings. Unless you've been living under a rock, over a rock, or really anywhere rock-adjacent, you may know that Moz has recently invested a lot of time, research, and money in a new-and-improved Domain Authority. People who use Domain Authority (DA) naturally want [...]

By |2019-04-18T15:02:33+00:00April 18th, 2019|SEO|Comments Off on How Do I Improve My Domain Authority (DA)?

12 Steps to Lightning Page Speed

Posted by WallStreetOasis.comAt Wall Street Oasis, we’ve noticed that every time we focus on improving our page speed, Google sends us more organic traffic. In 2018, our company's website reached over 80 percent of our traffic from organic search. That’s 24.5 million visits. Needless to say, we are very tuned in to how we can continue to improve our user experience and keep Google happy. We thought this article would be a great way to highlight the specific steps we take to keep our page speed lightning fast and organic traffic healthy. While this article is somewhat [...]

By |2019-04-15T15:01:14+00:00April 15th, 2019|SEO|Comments Off on 12 Steps to Lightning Page Speed

The One-Hour Guide to SEO: Technical SEO – Whiteboard Friday

Posted by randfishWe've arrived at one of the meatiest SEO topics in our series: technical SEO. In this fifth part of the One-Hour Guide to SEO, Rand covers essential technical topics from crawlability to internal link structure to subfolders and far more. Watch on for a firmer grasp of technical SEO fundamentals! Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Howdy, Moz fans, and welcome back to our special One-Hour Guide to SEO Whiteboard Friday series. This is Part V - Technical SEO. I want to [...]

By |2019-04-12T15:01:20+00:00April 12th, 2019|SEO|Comments Off on The One-Hour Guide to SEO: Technical SEO – Whiteboard Friday

Updates to YouTube TV: More content and a new price

Two years ago, we launched YouTube TV to bring the best of live TV, delivered the way you want. Since then, we’ve been working to build a package that fits your needs. We expanded nationwide, added 10+ new channels, improved our DVR and launched new features to take your viewing experience to the next level. As we continue to listen to you and build a best-in-class content and product experience, we have a few updates to share today. We’ve been listening when you asked for the Discovery network brands. Today, we are excited to announce [...]

By |2019-04-11T15:00:55+00:00April 11th, 2019|SEO|Comments Off on Updates to YouTube TV: More content and a new price

How Bad Was Google’s Deindexing Bug?

Posted by Dr-PeteOn Friday, April 5, after many website owners and SEOs reported pages falling out of rankings, Google confirmed a bug that was causing pages to be deindexed: MozCast showed a multi-day increase in temperatures, including a 105° spike on April 6. While deindexing would naturally cause ranking flux, as pages temporarily fell out of rankings and then reappeared, SERP-monitoring tools aren't designed to separate the different causes of flux. Can we isolate deindexing flux? Google's own tools can help us check whether a page is indexed, but doing this at scale is difficult, and once an [...]

By |2019-04-11T15:00:54+00:00April 11th, 2019|SEO|Comments Off on How Bad Was Google’s Deindexing Bug?

YouTube delivers Coachella 2019 to millions of global music fans with official two-weekend live stream

For the ninth year in a row, YouTube continues to take the magic of Coachella beyond the Indio desert and into the homes and phones of millions of people around the world with the exclusive two-weekend live stream of Coachella 2019. YouTube is providing a global stage for artists and fans to connect with live stream performances from headliners to some of the biggest artists on the rise, including Childish Gambino, Ariana Grande, Tame Impala, Kacey Musgraves, Billie Eilish, BLACKPINK, Juice WRLD, Kid Cudi, Wiz Khalifa, Gryffin, Maggie Rogers, Chvrches Little Zimz, Cola Boyy and [...]

By |2019-04-09T15:05:00+00:00April 9th, 2019|SEO|Comments Off on YouTube delivers Coachella 2019 to millions of global music fans with official two-weekend live stream

How to Find Your True Local Competitors

Posted by MiriamEllisWho are your clients’ true competitors? It’s a question that’s become harder to answer. What felt like a fairly simple triangulation between Google, brand, and searcher in the early days of the local web has multiplied into a geodesic dome of localization, personalization, intent matching, and other facets. This evolution from a simple shape to a more complex shape has the local SEO industry starting to understand the need to talk about trends and patterns vs. empirical rankings. For instance, you might notice that you just can’t deliver client reports that say, “Congratulations, [...]

By |2019-04-09T15:05:00+00:00April 9th, 2019|SEO|Comments Off on How to Find Your True Local Competitors

The One-Hour Guide to SEO: Keyword Targeting & On-Page Optimization – Whiteboard Friday

Posted by randfishWe've covered strategy, keyword research, and how to satisfy searcher intent — now it's time to tackle optimizing the webpage itself! In the fourth part of the One-Hour Guide to SEO, Rand offers up an on-page SEO checklist to start you off on your way towards perfectly optimized and keyword-targeted pages. If you missed them, check out the other episodes in the series so far: The One-Hour Guide to SEO, Part 1: SEO StrategyThe One-Hour Guide to SEO, Part 2: Keyword ResearchThe One-Hour Guide to SEO, Part 3: Searcher Satisfaction Click on the whiteboard [...]

By |2019-04-06T15:01:40+00:00April 6th, 2019|SEO|Comments Off on The One-Hour Guide to SEO: Keyword Targeting & On-Page Optimization – Whiteboard Friday

8 Content Distribution Ideas to Meet Your Brand’s Goals

Posted by AlliBerry3There’s a lot to consider when creating a content strategy in 2019. Not only is there more competition than ever online, but there are so many types of content and ways to reach your target audience. Do you start a blog? Do you podcast? Should you focus on research studies or whitepapers? How do you really know what to do? But before you do anything else, you need to define what goals you want to accomplish with your content.  I’ve written previously about the importance of having an audience-focused content strategy before — and [...]

By |2019-04-04T15:02:33+00:00April 4th, 2019|SEO|Comments Off on 8 Content Distribution Ideas to Meet Your Brand’s Goals

Step into the Spotlight as a Community Speaker at MozCon 2019

Posted by Danielle_LaundersWith MozCon 2019 right around the corner, we’re excited to announce our annual open call for community speakers! Are you the person that everyone in your office goes to for digital marketing advice? Dreaming of breaking into the speaking circuit to share your innovative ideas? Now’s the chance to submit your pitch for an opportunity to join industry leaders on stage in front of 1,500 of your peers. (No pressure!) Not sure what a community speaker is? At MozCon, we have a speaker selection committee that identifies practitioners at the top of their [...]

By |2019-04-03T15:02:41+00:00April 3rd, 2019|SEO|Comments Off on Step into the Spotlight as a Community Speaker at MozCon 2019